Are you experiencing low traffic on your Xiaohongshu posts? It might be because your content is violating some platform rules. Let’s discuss three things you should absolutely avoid in your Xiaohongshu notes to ensure better engagement and avoid restrictions.
3 Advice For You
1. External Links
In Xiaohongshu, including any external links like “Click the link below to sign up” is prohibited. This is due to Xiaohongshu’s “transactional redirection” rule, which forbids directing users to third-party platforms unless it’s a paid advertisement. So, remember, no external links in your notes!
2. Contact Information
While there are occasional exceptions, posting contact information such as phone numbers is generally considered a violation. In severe cases, it can even lead to your account being muted. However, if you have a verified account (blue checkmark), sharing your phone number is usually acceptable.
3. Sales-Driven Ad Content
Avoid using promotional phrases like “Limited to the first 50 sign-ups, hurry up!” Xiaohongshu is highly focused on user-generated content (UGC). To promote your products or services effectively, use a more subtle approach. Share personal experiences or product stories to attract customers instead.
Check your posts now and ensure they don’t contain these three elements. This will help you avoid traffic restrictions or content violations, allowing your content to reach a broader audience!
If you need more help with Xiaohongshu operations or have other related questions, feel free to contact us for a free consultation!