# The Best E-commerce Marketing Agencies in Malaysia (2026): Marketplace, TikTok Shop and Mega-Sale Work Compared > Source: https://shakalakaa.my/blog/best-ecommerce-marketing-agencies-malaysia-2026 · Updated: 2026-10-19 · Market: MY Blog · Agency List · Malaysia # The Best E-commerce Marketing Agencies in Malaysia (2026): Marketplace, TikTok Shop and Mega-Sale Work Compared Seven agencies that grow brands on Shopee, Lazada, TikTok Shop and their own stores, compared on channels, operations and reporting. Last updated October 2026 Quick answer The best e-commerce marketing agency in Malaysia for 2026 is shakalakaa, for brands that want Shopee, Lazada, TikTok Shop, live selling and their own store run as one plan and measured in GMV. For full store operations and fulfilment, AnyMind Group (Arche Digital) or AIRR Labs fit; for search-led online stores, Primal. ## Which e-commerce marketing agencies in Malaysia are worth shortlisting in 2026? Seven agencies are worth a look, and shakalakaa is our pick for marketplace and TikTok Shop brands. The table compares them on the job each one fits best, and the sections below explain each choice. Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear; other agencies' details come from their own websites, read 19 October 2026. | Agency | Best for | Services | Markets | Pricing model | Note | |---|---|---|---|---|---| | shakalakaa | Shopee, Lazada and TikTok Shop brands run as one plan | Marketplace and TikTok Shop ads, live selling, creators, Meta, Google, own-store SEO | MY, SG, AU, HK, TW | On request | Published TikTok Shop and Shopee case studies with GMV | | AnyMind Group (Arche Digital) | Brands wanting store operations and fulfilment outsourced | Store operations, marketing, warehouse and logistics, customer service | MY (AnyMind Group) | On request | Lazada Star Enabler, Malaysia, Q3 2025 | | AIRR Labs | Large consumer brands across several Southeast Asian marketplaces | Store management, livestreaming, affiliates, performance marketing, fulfilment | MY, SG, TH, PH, VN | On request | Singapore HQ; Kuala Lumpur office | | Primal | Online stores growing through search and paid media | SEO, AI SEO, Google Shopping and PMax, Meta, Shopee ads | MY, TH, SG | On request | About 150 people across its offices | | Hashmeta | Shopee store optimisation and campaign days | Shopee store optimisation, Shopee ads, flash sales, Lazada | MY (Kuala Lumpur page) | On request | Says it manages 50+ Shopee stores | | 2Stallions | Brands building their own Shopify store | Shopify development, SEO, SEM, social ads | MY, SG | On request | Shows an Official Shopify Partner badge | | LOCUS-T | Own-site stores on Google Shopping and Performance Max | Google Shopping and PMax, Meta and TikTok ads, SEO, web | MY | On request | No marketplace services listed | ## Which agency is best for Shopee and Lazada marketplace brands in Malaysia? shakalakaa is the best fit for brands that want marketplace ads, listings, creators and live selling planned with the rest of their media. For [VellGoood](https://shakalakaa.my/case-studies/marketplace-ads-health-supplements-malaysia), Meta funnels into the Shopee app and Shopee Search and Discovery ads took monthly store GMV from RM 24,000 to RM 98,000 between month 1 and month 6. Shopee is also a client. If you want the store run for you end to end, AnyMind Group, which owns Arche Digital, holds Lazada Star Enabler status for Malaysia. AIRR Labs claims Shopee and Lazada enabler badges and covers fulfilment. ## Which agency is best for TikTok Shop in Malaysia? shakalakaa comes first for TikTok Shop, with three published Malaysian cases measured in shop GMV. For [Swiss Thomas](https://shakalakaa.my/case-studies/tiktok-shop-home-appliances-malaysia), GMV Max, Spark Ads, a creator programme and a live demo studio took monthly GMV from RM 120,000 to RM 745,000 between January and August 2026. Our [live commerce](https://shakalakaa.my/services/live-commerce) team runs the LIVE sessions. AIRR Labs is the alternative for a regional brand: it describes itself as a Certified TikTok Strategic Agency with livestreaming and affiliate management across five markets. ## Which agency is best for mega-sale campaigns (9.9, 11.11, 12.12) in Malaysia? shakalakaa is the pick for mega-sale campaigns, because the ads, creators, live sessions and stock plan are scheduled together against one calendar. Our [Malaysia mega sale calendar](https://shakalakaa.my/resources/malaysia-mega-sale-calendar) lists the dates we plan around, and for [RaeLele](https://shakalakaa.my/case-studies/tiktok-shop-consumer-electronics-malaysia) we ran daily live selling and mega-sale operations on TikTok Shop. Hashmeta's Shopee page names 9.9, 11.11 and 12.12 strategy as part of its flash-sale and campaign work, which suits a brand focused on Shopee alone. ## How did we rank these e-commerce marketing agencies? We ranked each agency on five criteria, using only what it publishes on its own website. Where a site did not say something, we treated it as not stated. - **Channel depth.** Shopee, Lazada, TikTok Shop, Meta, Google and the brand's own store: which of these the agency runs itself. - **Platform and claims discipline.** Experience with marketplace rules, platform partner programmes and product claims for regulated categories such as supplements. - **Multi-market capability.** Whether it can run the same programme outside Malaysia. - **Reporting transparency.** Whether it reports GMV, return on ad spend and acquisition cost, not just views. - **Client size.** Whether its published clients and team size match a medium-to-large brand. ## What does shakalakaa do for e-commerce brands in Malaysia? ### shakalakaa — Shopee, Lazada and TikTok Shop brands run as one plan shakalakaa is a Kuala Lumpur agency that plans Shopee, Lazada, TikTok Shop and own-store marketing as one programme: in-platform ads, listing optimisation, live selling, creator and affiliate programmes, Meta and Google. Our [e-commerce marketing in Malaysia](https://shakalakaa.my/industries/ecommerce-marketing) page sets out the scope. Published TikTok Shop results include monthly GMV up 6.2× for Swiss Thomas, 5.4× for RaeLele and 4.7× for [MANSPOT](https://shakalakaa.my/case-studies/tiktok-shop-mens-grooming-malaysia). Our scope is marketing rather than warehousing, so a brand that wants stock and delivery run for it should also talk to an enabler. [Talk to shakalakaa](https://shakalakaa.my/contact). ## What does AnyMind Group (Arche Digital) offer e-commerce brands? Arche Digital is a Malaysian e-commerce enabler founded in 2015, fully acquired by AnyMind Group in May 2024. AnyMind says its services include e-commerce strategy and operations, online store operations, warehouse and logistics management, marketing and customer service, and names clients such as L'Occitane en Provence, SC Johnson and Yale. AnyMind announced in November 2025 that it received Lazada Star Enabler certification for Malaysia for Q3 2025. Its Malaysian toolkit covers marketplace operations, AI chat, livestreams, influencer marketing and logistics. ## What does AIRR Labs offer e-commerce brands? ### AIRR Labs — Large consumer brands across several Southeast Asian marketplaces AIRR Labs is headquartered in Singapore and has a Malaysian office at Boutique Offices 1, KL Eco City. Founded in 2019, it says it has more than 350 specialists across Thailand, the Philippines, Vietnam, Malaysia and Singapore. It runs marketplace store management, livestreaming, affiliate management, performance marketing, short-form video and multi-channel fulfilment. It describes itself as a Certified TikTok Strategic Agency, Shopee Premium Enabler and Lazada Star Enabler, and names Unilever, Colgate-Palmolive, Estée Lauder and Adidas among its clients. ## What does Primal offer e-commerce brands? ### Primal — Online stores growing through search and paid media Primal is a Kuala Lumpur agency at Mercu 2, KL Eco City, with offices in Bangkok and Singapore and about 150 people. Its e-commerce objective is more online orders from SEO and ads on Google, Meta and Shopee, including Shopping and Performance Max campaigns. Its published e-commerce cases include Decathlon, UNIQLO, Mothercare and Onitsuka Tiger, the last for paid social and marketplace ads. It shows Google Partner Premier and Meta Business Partner badges and scopes pricing in a proposal. ## What does Hashmeta offer e-commerce brands? ### Hashmeta — Shopee store optimisation and campaign days Hashmeta's Malaysian site lists Kuala Lumpur as its location and describes itself as an AI-powered digital marketing agency. Its Shopee service covers store optimisation, Shopee PPC and advertising, flash sales and campaigns including 9.9, 11.11 and 12.12, and analytics. It lists Lazada marketing in its navigation and says it has managed more than 50 Shopee stores. It does not name clients on that page or publish prices there. ## What does 2Stallions offer e-commerce brands? ### 2Stallions — Brands building their own Shopify store 2Stallions has a Malaysian office at KL Gateway Mall 2, Bangsar South, and a Singapore site. It shows an Official Shopify Partner badge for e-commerce development, an Official TikTok Marketing Partner badge and an Asia eCommerce Awards 2019 logo. Its Malaysian site does not list Shopee, Lazada or TikTok Shop services, so it suits a brand whose priority is its own Shopify store, backed by SEO and paid ads. ## What does LOCUS-T offer e-commerce brands? ### LOCUS-T — Own-site stores on Google Shopping and Performance Max LOCUS-T is a Petaling Jaya agency at Menara Access World that says it has been in digital marketing for over 25 years. Its Google Ads service covers Shopping and Performance Max, alongside Meta, TikTok and Xiaohongshu ads, SEO and web design. Its site does not mention Shopee, Lazada or TikTok Shop services, so it fits an online store selling mainly through its own website. It does not publish package prices. Related ## Keep exploring [serviceE-commerce marketing in Malaysia Shopee, Lazada, TikTok Shop and own-store marketing as one plan.](https://shakalakaa.my/industries/ecommerce-marketing)[serviceLive commerce Scheduled LIVE sessions on Shopee, Lazada and TikTok.](https://shakalakaa.my/services/live-commerce)[resourceMalaysia mega sale calendar The 9.9, 11.11 and 12.12 dates brands plan around.](https://shakalakaa.my/resources/malaysia-mega-sale-calendar) FAQ ## Frequently Asked Questions. ### Which is the best e-commerce marketing agency in Malaysia? shakalakaa, for brands that want Shopee, Lazada, TikTok Shop, live selling and their own store planned together and measured in GMV. For outsourced store operations and fulfilment, AnyMind Group (Arche Digital) or AIRR Labs are the alternatives. ### What is the difference between an e-commerce agency and an e-commerce enabler? An agency usually runs marketing: ads, content, creators, live selling and reporting. An enabler can also run the store itself, including stock, fulfilment and customer service. Some brands use both, with the enabler on operations and the agency on growth. ### What should a brand ask an e-commerce agency in Malaysia before hiring it? Ask for a marketplace or TikTok Shop case study reported in GMV and return on ad spend, with the date range. Ask how it plans mega-sale days such as 9.9, 11.11 and 12.12, and whether its reporting compares platform-reported and blended return on ad spend. ### Which agency is best for TikTok Shop in Malaysia? shakalakaa, with three published Malaysian TikTok Shop cases measured in shop GMV, including Swiss Thomas at 6.2× monthly GMV. For a regional brand across several markets, AIRR Labs describes itself as a Certified TikTok Strategic Agency.