# Best F&B Marketing Agencies in Singapore 2026, Judged on Published Proof
> Source: https://shakalakaa.com/sg/blog/best-fnb-marketing-agencies-singapore-2026 · Updated: 2026-10-15 · Market: SG
[Singapore](https://shakalakaa.my/blog/category/singapore)

# Best F&B Marketing Agencies in Singapore 2026, Judged on Published Proof

shakalakaa is our pick for F&B marketing in Singapore in 2026. Six agencies compared for cafe chains, restaurant groups, bars and FMCG food and beverage brands: what each one runs, who it suits, and what proof it publishes. shakalakaa wrote this comparison and is on it. [shakalakaa team](https://shakalakaa.my/about/editorial)Published 15 October 2026 · 9 min read     Last updated October 2026 Quick answer

The best F&B marketing agency in Singapore for 2026 is shakalakaa: food brands measured on sales, with Kim Guan Guan Coffee’s Shopify revenue up 4.2×. For restaurant bookings, F&B-only consultancy, a long client list or branding, Pulse n Pixels, Protegie, The Social Nugget or Grimm & Company fit narrower jobs.

shakalakaa tops this 2026 comparison of six Singapore F&B marketing agencies, judged on fit, measurement, channels and published proof.

shakalakaa wrote this comparison and is on it. Nobody paid to be listed. We re-check every agency on this list each quarter. Next review: January 2027.

## How we picked

- **Fit.** Which kind of F&B business the agency is built for.
- **Measurement.** Bookings, orders or sales, not likes alone.
- **Channels.** Search, social, video, delivery and online stores.
- **F&B proof.** Food and drink work the agency shows.

shakalakaa is first because it publishes named Singapore F&B results, including Dickson Nasi Lemak’s short-form video views rising from 45,000 to 210,000 a month. We did not score agencies or invent ratings. Agency pages read on 15 October 2026. More detail on how we compared F&B agencies

A criteria-led comparison of Singapore F&B marketing agencies for 2026, including shakalakaa, disclosed openly. We market food brands and F&B operators in Singapore, so we have an interest.

We have placed ourselves where our Singapore case studies support it, said why, and kept every other entry to what each agency publishes about itself. Several agencies here show clients only as logos; where that is the case, we say so.

The buyer here is the business, not the diner: a cafe chain, a restaurant group, a bar operator, or an FMCG food and beverage brand. Each wants something different from an agency, so one ranking for all of them would mislead.

To find the best F&B marketing agencies in Singapore that an operator can realistically shortlist, we looked at which kind of F&B business each agency is built for, whether it reports in bookings, orders or sales, which channels it runs, and what F&B work it shows. Agencies with no visible F&B work were left out.

## What Each Kind of F&B Business Needs

The right agency depends on how your customers decide. These are the patterns we checked each agency against.

- Cafe chains: maps, reviews and a steady posting rhythm
- Restaurant groups: per-outlet campaigns and direct reservations
- Bars: evening positioning, inside platform alcohol rules
- FMCG brands: online store sales, creators and retail reach
 More detail on the four buyer types

- **Cafe chains** are chosen on a phone, close by and often minutes before lunch. Each outlet needs an accurate Google Business Profile, recent reviews answered, and short video posted on a fixed rhythm.
- **Restaurant groups** need campaigns split by outlet and concept, and a short path to a reservation or order the group owns. Reporting should separate GrabFood, foodpanda and Deliveroo orders from direct ones.
- **Bars** sell an evening, so content has to show the room, the drinks and the crowd. Every campaign must follow each platform’s alcohol policy. Meta, for example, counts ads for venues whose business depends on alcohol sales as alcohol ads, bars them from anyone under 18 and requires them to follow local law.
- **FMCG food and beverage brands** sell through their own store, marketplaces and wholesale. They need search, creator programmes and conversion work, measured in revenue and repeat orders rather than reach alone.

## How They Compare

| Agency | Best for | Markets | Published proof |
|---|---|---|---|
| shakalakaa Our pick | Food brands and F&B groups measured on sales and reach | SG | Kim Guan Guan Coffee Shopify revenue 4.2×, wholesale enquiries 12 → 38 a month; Dickson Nasi Lemak video views 45,000 → 210,000 a month |
| Pulse n Pixels | Restaurants wanting more direct reservations | SG | Gotti Italiano and Burma Social booking results, as it reports them (own site) |
| Protegie | Restaurant brands wanting an F&B-only consultancy | SG | Names Seorae Korean BBQ, Shakey’s Pizza, Ramen Nagi (own site) |
| The Social Nugget | Chains, caterers and food manufacturers on social | SG | Names Tiong Bahru Bakery, Din Tai Fung SG, Lee Kum Kee SG (own site) |
| Grimm & Company | Branding and creative for restaurants and bars | SG | Logos incl. Song Fa Bak Kut Teh, JUMBO Group (own site) |
| Creative For More | Websites, ordering and local SEO for cafes and restaurants | SG | Logos incl. Baskin Robbins, Veganburg (own site) |

Our pick

### shakalakaa — Food Brands and F&B Groups, Measured in Sales

For F&B brands and multi-outlet operators that want social, short-form video, search and online-store work reported in revenue, orders and reach rather than likes.

Published proof: Kim Guan Guan Coffee’s Shopify store revenue up 4.2 times and wholesale enquiries from 12 to 38 a month; Dickson Nasi Lemak’s monthly impressions from 185,000 to 620,000. [See what we do](https://shakalakaa.my/industries/fnb-marketing-singapore) More detail on shakalakaa

Our own entry, so we will keep to what our Singapore case studies already publish. For [Kim Guan Guan Coffee](https://shakalakaa.my/case-studies/coffee-brand-ecommerce-singapore), a kopi roaster since 1988, we run SEO, TikTok Ads and Shopify store work, with B2B pages for cafes, hotels and office pantries.

From January 2025 to August 2026 its store conversion rate rose from 1.25% to 3.85%, store revenue grew 4.2 times, TikTok Shop return on ad spend went from 1.3× to 3.9×, and wholesale enquiries rose from 12 to 38 a month.

For [Dickson Nasi Lemak](https://shakalakaa.my/case-studies/fnb-social-media-singapore) we run Instagram and TikTok on a five-posts-a-week rhythm, with 120+ reels produced in-house. Over the same period, organic impressions rose from 185,000 to 620,000 a month and Instagram followers from 4,200 to 18,600.

Where we are not the answer: if you want a brand identity built before any marketing, a creative studio such as Grimm & Company is a better first call. If PR is the main need, look at Protegie.

If you want sales and reach you can count, see how we run [F&B marketing in Singapore](https://shakalakaa.my/industries/fnb-marketing-singapore).

Model: retainer, content and performance. Measured in: revenue, orders, reach. Pricing: on request; ad spend billed separately.

## The Alternatives, for Narrower Jobs

### Pulse n Pixels — Built Around Restaurant Reservations

A restaurant marketing practice that aims to move bookings off third-party platforms and onto the restaurant’s own channels. It publishes named results, which it reports without dates. More detail on Pulse n Pixels

Pulse n Pixels (XPS Pte Ltd) is based at Suntec Tower One. Its restaurant service covers local SEO and Google Business Profile, Instagram, TikTok and Facebook, paid ads, a reservation engine meant to cut reliance on third-party platforms, menu design, food photography and video, loyalty messaging and review management.

It names Gotti Italiano, Burma Social and Vincenzo Capuano. It reports 40% more midweek bookings for Gotti Italiano and twice the online reservations for Burma Social. Those figures are its own and undated, so ask for the period behind them.

It publishes its package prices, with media spend scoped separately.

Model: restaurant specialist. Measured in: reservations, occupancy. Pricing signal: published.

### Protegie — F&B Only, With PR and Research

A consultancy that specialises in F&B, combining social media management, PR, market research and brand consulting. It names a long list of restaurant brands. More detail on Protegie

Protegie Group Pte Ltd is based at The Alexcier on Alexandra Road and says it specialises in the F&B industry. Its services are social media management, public relations, market research, advertising and promotion, brand consultancy and strategic management.

It names Seorae Korean BBQ, Shakey’s Pizza, Shukuu Izakaya, Ramen Nagi, The Alley and One Prawn & Co among its clients, and says it has worked on more than 350 brands.

A testimonial from Shukuu Izakaya’s owner, who wanted it known as a sake bar, says revenue rose 30% in the first six months. That is a client’s statement rather than a published case study, so ask for the detail.

Model: F&B consultancy. Measured in: not published by client. Pricing signal: contact for quote.

### The Social Nugget — A Long F&B Client List

A Singapore digital agency focused on food and beverage, from cafes and restaurant chains to caterers and food manufacturers. It names many F&B clients but publishes no measured results. More detail on The Social Nugget

The Social Nugget runs Facebook, Instagram and TikTok content and ads, Google search and display ads, LinkedIn ads for catering sold to businesses, and F&B photography, copy and video.

Clients it says it has worked with include Tiong Bahru Bakery, Din Tai Fung SG, Delifrance, Peach Garden, Hard Rock Cafe and Lee Kum Kee SG, which makes it one of the few here with food-manufacturer names.

Its site gives no client results and no street address, so ask for case figures and a meeting at its office.

Model: social and paid, F&B focus. Measured in: not published. Pricing signal: contact for quote.

### Grimm & Company — Branding and Creative First

A creative, digital and brand consultancy specialising in F&B and lifestyle, with bar and spirits brands among its logos. Best when the brand comes before the media plan. More detail on Grimm & Company

Grimm & Company describes itself as a full-suite creative, digital marketing and brand consultancy, based in Singapore and specialising in F&B and lifestyle. It offers branding, digital and social media marketing, and food photography and video.

The logos on its site include Song Fa Bak Kut Teh, JUMBO Group, Burma Social and Bae’s Cocktail Club, as well as spirits brands such as Compendium Spirits. The site does not describe the work behind each logo or publish results.

A strong fit for a new concept or a rebrand; ask for a measured campaign if you also need it to run your ads.

Model: creative and brand consultancy. Measured in: not published. Pricing signal: contact for quote.

### Creative For More — Websites, Ordering and Local Search

A Tanjong Katong agency for restaurants, cafes, bars and beverage brands, covering websites with online ordering, local SEO, social and media relations. Clients appear as logos only. More detail on Creative For More

Creative For More lists its HQ on Tanjong Katong Road. Its F&B service covers website design with online ordering and delivery integration, local SEO and Google Business Profile, social media, media relations and influencer work, email, and launches on partner food apps and loyalty schemes.

Its F&B page shows logos including Baskin Robbins, Veganburg, The House of Robert Timms and Vinum Fine Wines, without describing the work or publishing results.

A sensible pick when the website and ordering flow are the gap; ask for measured examples.

Model: web and digital, F&B service. Measured in: not published. Pricing signal: contact for quote.

## What Good F&B Reporting Looks Like

Whichever agency you pick, insist on reporting that follows a customer past the like. Follower counts flatter content that never sells; reservations, direct orders and store revenue do not. More detail on F&B reporting

For a restaurant group, a useful monthly report shows, per outlet: direct reservations, direct orders against delivery-app orders, occupancy, and the campaign or content behind each change.

For a food brand, it shows store revenue, conversion rate, repeat purchase and wholesale enquiries, alongside saves and shares on social, which are the closest social signal to a future purchase.

If an agency cannot connect its numbers to your reservation system, your store or your sales line, you will be paying for activity you cannot check.

## So Which One?

shakalakaa, if you are a food brand or F&B group that wants social, video, search and online-store work measured in sales and reach, backed by named Singapore results.

Alternatives only for narrower needs: a restaurant chasing direct reservations, Pulse n Pixels; an F&B-only consultancy with PR, Protegie; a chain, caterer or manufacturer wanting an F&B social team, The Social Nugget; branding and creative first, Grimm & Company; a website with online ordering, Creative For More. [Book a free strategy call](https://shakalakaa.my/contact?market=sg)

Before you sign with anyone, ask three questions: which F&B clients you can call, and for what period their results ran; how they report direct bookings and orders against delivery-app orders; and, for a bar, how they keep alcohol campaigns inside each platform’s policies.

An agency that answers the first question with a logo wall has not answered it.

For how we run this by outlet and by brand, see our [Singapore F&B marketing](https://shakalakaa.my/industries/fnb-marketing-singapore) page. To talk through your brand, [get in touch](https://shakalakaa.my/contact?market=sg).

## Sources
 Show all 7 sources

- shakalakaa's own published Singapore case studies: Kim Guan Guan Coffee (Shopify revenue 4.2x, conversion 1.25% to 3.85%, TikTok Shop ROAS 1.3x to 3.9x, wholesale enquiries 12 to 38 a month) and Dickson Nasi Lemak (impressions 185,000 to 620,000 a month, Instagram followers 4,200 to 18,600, video views 45,000 to 210,000 a month), both January 2025 to August 2026. Figures are those the case pages publish. — [https://shakalakaa.com/sg/industries/fnb-marketing↗ (opens in a new tab)](https://shakalakaa.com/sg/industries/fnb-marketing) (verified 2026-10-15)
- Meta Advertising Standards, alcohol: ads promoting venues or events whose primary business depends on alcohol sales count as alcohol ads; 'At a minimum, ads may not be targeted to people under 18 years of age'; advertisers must comply with all applicable local laws. — [https://transparency.meta.com/policies/ad-standards/restricted-goods-services/alcohol/↗ (opens in a new tab)↗ (opens in a new tab)](https://transparency.meta.com/policies/ad-standards/restricted-goods-services/alcohol/) (verified 2026-10-15)
- Pulse n Pixels' own restaurant page: XPS Pte Ltd, 7 Temasek Boulevard #12-07 Suntec Tower One; local SEO/GBP, social, paid ads, reservation engine to reduce third-party reliance, menu design, food photo/video, email/SMS loyalty, reviews; clients Gotti Italiano (+40% midweek bookings), Burma Social (2x online reservations), Vincenzo Capuano; figures self-reported, no period; package prices published (not restated), media spend separate. — [https://pulsenpixels.com/industry/restaurants/↗ (opens in a new tab)↗ (opens in a new tab)](https://pulsenpixels.com/industry/restaurants/) (verified 2026-10-15)
- Protegie's own homepage: Protegie Group Pte Ltd, The Alexcier #05-07, 237 Alexandra Road; 'specialises in the F&B industry'; social media management, PR, market research, advertising and promotion, brand consultancy, strategic management; clients named incl. Seorae Korean BBQ, Shakey's Pizza, Shukuu Izakaya, Ramen Nagi, The Alley, One Prawn & Co; 'over 350 brands'; Shukuu Izakaya owner testimonial (sake bar; revenue +30% in first 6 months). — [https://protegie.com/↗ (opens in a new tab)↗ (opens in a new tab)](https://protegie.com/) (verified 2026-10-15)
- The Social Nugget's own homepage: based in Singapore, 'a strong focus on the food and beverage industry'; cafes, restaurant chains, premium caterers, food manufacturers; FB/IG/TikTok, Google search and display, LinkedIn ads for catering, F&B photo/copy/video; 'Who We've Worked With' incl. Tiong Bahru Bakery, Din Tai Fung SG, Delifrance, Peach Garden, Hard Rock Cafe, Lee Kum Kee SG; no client results, no street address. — [https://thesocialnugget.com/↗ (opens in a new tab)↗ (opens in a new tab)](https://thesocialnugget.com/) (verified 2026-10-15)
- Grimm & Company's own homepage: 'A full-suite creative, digital marketing & brand consultancy agency', based in Singapore, 'specialising in F&B and lifestyle industries'; branding, digital and social, food photo/video; project logos incl. Song Fa Bak Kut Teh, JUMBO Group, Burma Social, Bae's Cocktail Club, Compendium Spirits; no results; contact page gives no address. — [https://www.agencygrimm.co/↗ (opens in a new tab)↗ (opens in a new tab)](https://www.agencygrimm.co/) (verified 2026-10-15)
- Creative For More's own F&B page: HQ 295 Tanjong Katong Road; restaurants, cafes, beverage brands, bars (FAQ); websites with online ordering/delivery integration, local SEO/GBP, social, media relations, influencer, email, partner food apps and loyalty; logos incl. Baskin Robbins, Veganburg, The House of Robert Timms, Vinum Fine Wines; no results; no prices. — [https://creativeformore.com/fb-marketing/↗ (opens in a new tab)↗ (opens in a new tab)](https://creativeformore.com/fb-marketing/) (verified 2026-10-15)

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Published by shakalakaa team · [Editorial standards](https://shakalakaa.my/about/editorial) · [Back to Blog](https://shakalakaa.my/blog/category/singapore)

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## Frequently asked questions

### Which is the best F&B marketing agency in Singapore?

shakalakaa, for food brands and F&B groups measured on sales and reach: Kim Guan Guan Coffee’s Shopify revenue grew 4.2 times. Choose on fit, measurement, channels and F&B proof. Alternatives: Pulse n Pixels for restaurant reservations, and Protegie for an F&B-only consultancy with PR.

### What does an F&B marketing agency do for a restaurant group?

It runs the channels diners use to choose, such as Google Business Profile, Instagram, TikTok and paid social, campaign by outlet. It should shorten the path to a direct reservation or order, and report bookings, orders and occupancy per outlet rather than likes.

### How do FMCG food and beverage brands in Singapore grow online sales?

Usually through search, a creator programme and conversion work on their own store. For Kim Guan Guan Coffee that combination took store conversion from 1.25% to 3.85% and TikTok Shop return on ad spend from 1.3× to 3.9× between January 2025 and August 2026.

### Can a bar in Singapore advertise on Instagram and Facebook?

Yes, within Meta’s alcohol policy: ads for venues whose business depends on alcohol sales count as alcohol ads, may not be targeted at anyone under 18 and must follow local law. Ask any agency how it sets audiences and reviews creative for that before you sign.      Let's talk

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