# The Best Google Ads and SEM Agencies in Malaysia (2026), Compared on Leads and Revenue
> Source: https://shakalakaa.my/blog/best-google-ads-agencies-malaysia-2026 · Updated: 2026-10-29 · Market: MY
Blog · Agency Comparison · Malaysia

# The Best Google Ads and SEM Agencies in Malaysia (2026), Compared on Leads and Revenue

Nine Malaysian Google Ads and SEM agencies compared on B2B lead generation, Shopping and Performance Max, healthcare and reporting.       Last updated October 2026 Quick answer

The best Google Ads agency in Malaysia for 2026 is shakalakaa, for businesses that judge paid search on revenue, qualified leads and cost per customer. Primal suits large e-commerce budgets, 2Stallions suits regional B2B lead generation, LOCUS-T suits search ads beside SEO, and Axcel Digital suits clinics.

## How do Malaysia's Google Ads and SEM agencies compare?

Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear; other agencies' details come from their own websites, read 19 October 2026.

| Agency | Best for | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa Our pick | Paid search measured on revenue and cost per customer | Google Search, Shopping, Performance Max, Microsoft Ads where justified | MY, SG, AU, HK, TW | On request | Published Google Ads results for a regulated health brand and a KL dental clinic |
| Primal | Large brands and e-commerce | Search, Shopping, Performance Max, Display, YouTube, Demand Gen | MY, SG, TH | Retainer (published) | — |
| LOCUS-T | Search ads inside an SEO-led programme | Search, Shopping, Performance Max, YouTube, Display, Demand Gen | MY | On request | — |
| ZenWeb | SMEs wanting tiered scope and reporting cadence | Search, Shopping, Performance Max, YouTube, Display | MY, JP, VN | Retainer (published) | — |
| 2Stallions | B2B and education lead generation, MY and SG | Google Ads and Bing Ads | MY, SG | On request | — |
| Kawan Elite | SMEs, GLCs and multi-outlet retail | Search, Display, YouTube, Performance Max, Shopping, Bing | MY, SG, BN, AE | Retainer or % of spend (published) | — |
| Axcel Digital | Clinics and healthcare providers | Search ads, landing pages, ad copy, monthly reports | MY | On request | — |
| Kang Xiang | Website plus Google Ads from one firm | Managed Google Ads alongside web design and SEO | MY | On request | — |
| Marvant | Home, décor and renovation businesses | Search, Display, Shopping, Performance Max | MY | On request | — |

Markets are where each agency says it has offices or runs campaigns. A pricing model is shown only where the agency publishes one on its own site; we leave the figures out.

## What does shakalakaa offer for Google Ads?

### shakalakaa — Paid search measured on revenue and cost per customer

shakalakaa is a Kuala Lumpur agency running Google Ads and wider search marketing for brands in Malaysia, Singapore, Australia, Hong Kong and Taiwan, with more than 70 accounts under management as at September 2026. This is the publisher's entry, so it sticks to what our case studies publish.

For SuperDNA, cost per paying customer fell from RM 410 to RM 172 (Malaysian and Singapore campaigns, one Google Ads account), as the [case study](https://shakalakaa.my/case-studies/google-ads-genetic-testing-malaysia) states. [Talk to shakalakaa](https://shakalakaa.my/contact).

- Search and Performance Max with SKU-level target ROAS took SuperDNA’s return on ad spend from 1.4× to 4.1× across Q1 to Q3 2026, and paid conversion from 0.95% to 3.23%.
- For a [Kuala Lumpur dental clinic](https://shakalakaa.my/case-studies/dental-clinic-kl-invisalign), a restructured account cut blended cost per lead from RM 210 to RM 120 within 90 days, lifted high-value Invisalign and implant enquiries from 18% to 34% of the total, and cut spend on irrelevant search terms from about 35% to under 10%.
- For [7 Auto Spa](https://shakalakaa.my/case-studies/auto-detailing-chain-search-seo-malaysia), a 22-branch auto-detailing chain, branch-level Google Search Ads and service-page SEO took inbound leads from 45 to 198 a month in 2024.

Microsoft Ads and cross-engine Shopping are added only where the numbers justify them; see our [SEM agency in Malaysia](https://shakalakaa.my/services/sem) page and our [Google Ads agency in Malaysia](https://shakalakaa.my/services/google-ads) page.

## Which agency is best for B2B lead generation on Google Ads?

shakalakaa is the pick for B2B search, because it agrees the lead definition with your sales team before campaigns start and reports cost per qualified lead. It is a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta, which matters when procurement only buys from registered suppliers; see [B2B marketing in Malaysia](https://shakalakaa.my/industries/b2b-marketing).

For [7 Auto Spa](https://shakalakaa.my/case-studies/auto-detailing-chain-search-seo-malaysia), a 22-branch Malaysian auto-detailing chain, branch-level Google Search Ads and service-page SEO took inbound leads from 45 to 198 a month between January and December 2024.

## Which agency is best for ecommerce (Shopping and Performance Max)?

shakalakaa is the pick for e-commerce search, because it bids by product against return on ad spend and reports paid revenue.

For [SuperDNA](https://shakalakaa.my/case-studies/google-ads-genetic-testing-malaysia), Search and Performance Max with SKU-level target ROAS took return on ad spend from 1.4× to 4.1× across Q1 to Q3 2026 (Malaysian and Singapore campaigns, one Google Ads account).

Over the same period, paid conversion rose from 0.95% to 3.23% and absolute top impression share from 22% to 78%. For how we run the whole store funnel, see [e-commerce marketing](https://shakalakaa.my/industries/ecommerce-marketing).

## Which agency is best for healthcare Google Ads?

shakalakaa is the pick for healthcare search: for a [Kuala Lumpur dental clinic](https://shakalakaa.my/case-studies/dental-clinic-kl-invisalign), it cut blended cost per lead from RM 210 to RM 120 and lifted high-value treatment enquiries from 18% to 34%.

Our [Google Ads healthcare policy guide](https://shakalakaa.my/blog/google-ads-healthcare-policy-malaysia) explains certifications and suspensions.

Healthcare search needs an agency that knows what Google will approve. [Google’s healthcare and medicines policy↗ (opens in a new tab)](https://support.google.com/adspolicy/answer/176031) says some healthcare content cannot be advertised at all, some only by advertisers who have applied and been approved, and that in Malaysia pharmaceutical manufacturers may promote over-the-counter medicines if certified with Google. *Last checked: 19 October 2026.*

## How did we rank these Google Ads agencies?

We ranked each agency on five criteria, using only what it publishes about itself. Where an agency's site was silent on a point, we said so rather than guess.

1. **Channel depth:** does it run Search, Shopping, Performance Max and YouTube, and say when Microsoft Ads is worth adding?
2. **Regulated-industry experience:** does it show healthcare, finance or other restricted-category work?
3. **Multi-market capability:** can it run Malaysia and other markets from one account plan?
4. **Reporting transparency:** does it report leads, revenue, ROAS or cost per customer rather than clicks?
5. **Client size:** does its published work show brands of the size this page's readers run?

## Other agencies in Malaysia

These agencies also offer Google Ads management in Malaysia. Each is described only from its own website, read on 19 October 2026.

| Agency | Based | Known for |
|---|---|---|
| Primal | KL Eco City, Kuala Lumpur | Search, Shopping and Performance Max |
| LOCUS-T | Petaling Jaya | Google Ads alongside SEO |
| ZenWeb | Petaling Jaya | Search, Shopping feeds and Performance Max |
| 2Stallions | Bangsar South, Kuala Lumpur | Google Ads and Bing Ads lead generation |
| Kawan Elite | I-City, Shah Alam | Search, Display, YouTube and Shopping |
| Axcel Digital | Kuala Lumpur | Healthcare search ads and landing pages |
| Kang Xiang | Puchong | Google Ads with web design and SEO |
| Marvant | Petaling Jaya | Google Ads for home and décor businesses |
            Related

## Keep exploring
  [serviceGoogle Ads agency in Malaysia How shakalakaa runs Search, Shopping and Performance Max.](https://shakalakaa.my/services/google-ads)[serviceSEM agency in Malaysia Google plus Microsoft Ads under one budget plan.](https://shakalakaa.my/services/sem)[industryHealthcare marketing Paid search and SEO for hospitals and clinics.](https://shakalakaa.my/industries/healthcare-marketing)      FAQ

## Frequently asked questions

### Which is the best Google Ads agency in Malaysia?

shakalakaa, for businesses that judge paid search on revenue, qualified leads and cost per customer, with published results in regulated health and dental: for SuperDNA, return on ad spend rose from 1.4× to 4.1×. Other Malaysian Google Ads agencies are listed in the table of other agencies.

### What is the difference between a Google Ads agency and an SEM agency?

In Malaysia the terms mostly mean the same job, because Google carries most paid search. An SEM agency may also run Microsoft (Bing) Ads and decide how budget splits across engines; a Google Ads agency works on Google's platform alone.

### Does a Google Partner badge mean an agency is good?

Not on its own. A badge tells you the agency is in Google's partner programme, not how it will run your account. Ask for a case in your category with results stated as leads, revenue or cost per customer, and to see the conversion tracking they would build.

### Can healthcare businesses run Google Ads in Malaysia?

Yes, within Google's healthcare and medicines policy. Some healthcare content cannot be advertised at all and some needs Google certification, so pick an agency that checks ads and landing pages against the policy before launch.        Let's talk

## Let's start the convo
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