# Skin & Beam Hong Kong: Clinic Booking Platform and Meta Ads, Pre-Paid Bookings Up 4.3×
> Source: https://shakalakaa.my/case-studies/clinic-booking-platform-meta-ads-hong-kong · Updated: 2026-10-09 · Market: HK
Skin & Beam

# Skin & Beam Hong Kong: Clinic Booking Platform and Meta Ads, Pre-Paid Bookings Up 4.3×

A custom mobile booking platform with published pricing, live branch availability and deposit checkout, server-side Conversions API tracking and Meta Ads for Skin & Beam, a Hong Kong aesthetic clinic with branches in Causeway Bay, Tsim Sha Tsui and Mong Kok, measured in pre-paid bookings, cost per booking and checkout drop-off.     Last updated September 2026  Client Skin & Beam  Industry Aesthetic Clinic  Market Hong Kong  Period Six-month growth phase (month 1 to month 6)

## The client

Skin & Beam is a Hong Kong aesthetic clinic with branches in Causeway Bay, Tsim Sha Tsui and Mong Kok. Its patients were arriving from social ads, but almost every booking still went through a conversation with the clinic.

## The problem

Leads from social ads needed several rounds of WhatsApp messages before a booking was made, and many dropped out along the way. Treatment pricing was not published, so people left before stating any intent.

The old third-party booking widget sent no server-side events, so Meta could only optimise for clicks, not for paid appointments. At the start the clinic took 85 pre-paid bookings a month, at HK$890 of Meta spend each, and 68% of people who started checkout did not finish.

## What we did

- **A booking platform built for mobile.** A headless front end with every treatment price published, a branch selector for Causeway Bay, Tsim Sha Tsui and Mong Kok, and real-time availability, loading in 1.4 seconds.
- **Deposit checkout.** SMS one-time-passcode verification and Apple Pay or card deposits through Stripe, synced to the clinic's system so a slot is held the moment it is paid for. Most bookings complete in under two minutes.
- **Server-side tracking.** Server-side Tag Manager, the Meta Conversions API and GA4 e-commerce events pass verified deposit values back to Meta, so delivery is optimised for paying patients.
- **Offer-led Meta Ads.** Advantage+ campaigns and Reels built around entry-level treatments, pointing straight at the booking pages.
- **Branch-level targeting.** Separate ad sets within 3 km of each of the three branches.
  More detail on what we did

Medical and aesthetic advertising in Hong Kong sits under the Undesirable Medical Advertisements Ordinance (Cap. 231) — see the [Hong Kong medical ad checker](https://shakalakaa.my/tools/hk-medical-ad-checker) and the [rules guide (Traditional Chinese)](https://shakalakaa.my/zh-hant/resources/hk-medical-advertising-rules).

## What we delivered
 1

mobile booking platform

Headless Next.js front end with published pricing, a branch selector and real-time availability.  3

branches

Causeway Bay, Tsim Sha Tsui and Mong Kok, each with its own ad sets and live slots.  1

deposit checkout

SMS one-time passcode, Apple Pay and card deposits through Stripe, synced to the clinic system.  1

server-side tracking layer

Server-side Tag Manager, Meta Conversions API and GA4 e-commerce events carrying deposit values.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

## Results (Six-month growth phase (month 1 to month 6))

| Metric | Before | After |
|---|---|---|
| Pre-paid online bookings a month | 85 | 362 (4.3×) |
| Meta cost per confirmed booking | HK$890 | HK$245 (−72%) |
| Checkout drop-off | 68% | 22% (−46 points) |
| Pre-paid online revenue | HK$210k | HK$1.15M (5.5×) |
| Deposit checkout completion | — | 78% |
| Meta ad click-through rate | — | 3.8% |
| Booking platform load time | — | 1.4 s |
| Conversions API event quality score | — | 9.8/10 |

Sources: Meta Ads Manager (bookings, cost per booking, click-through rate, event quality); GA4 e-commerce (checkout drop-off and completion); Stripe (pre-paid revenue). Cost per booking is the client's blended Meta media cost, not shakalakaa's fee.

## What this means for your clinic

The plain-language version. Within six months the clinic went from 85 to 362 paid bookings a month, each booking cost HK$245 of ad spend instead of HK$890, and fewer than a quarter of people who started checkout left without paying.

What this says about shakalakaa: we build the [booking platform](https://shakalakaa.my/services/web-design-development-hong-kong), wire the tracking and run the [Meta Ads](https://shakalakaa.my/services/meta-ads-hong-kong) as one system, so the ads are optimised for the deposits the clinic actually receives.       Client results

## Work we can show
  [Seoul Aesthetic Aesthetic clinic · Hong Kong · Meta Ads, Google Ads, Social media42 → 168 consultation enquiries a month · 6 months Meta Ads into WhatsApp consultation triage, high-intent Google Search and clinical Instagram content, measured to attended consultations.](https://shakalakaa.my/case-studies/aesthetic-clinic-meta-google-ads-hong-kong)  [All case studies](https://shakalakaa.my/case-studies)   FAQ

## Frequently asked questions

### What did shakalakaa do for Skin & Beam?

Built a mobile booking platform with published pricing, live branch availability and deposit checkout, set up server-side Conversions API and GA4 tracking, and ran Meta Ads targeted around each of the three branches.

### What were the results?

Over a six-month growth phase: pre-paid bookings from 85 to 362 a month, Meta cost per booking from HK$890 to HK$245, and checkout drop-off from 68% to 22%.

### Why build a booking platform instead of just running ads?

Because the old booking flow ran through WhatsApp and a widget that sent Meta no payment data. With deposits taken on the site and passed back through the Conversions API, Meta could optimise for paying patients.

### Is the HK$245 shakalakaa's fee?

No. It is the client's Meta media cost per confirmed booking. shakalakaa does not publish its fees.      Let's talk

## Let's start the convo.

### Want results like this for your own clinic?
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