# Restructuring a KL Dental Clinic's Google Ads to Win High-Value Invisalign & Implant Cases
> Source: https://shakalakaa.my/case-studies/dental-clinic-kl-invisalign · Updated: 2026-10-11 · Market: MY
Dental Clinic

# Restructuring a KL Dental Clinic's Google Ads to Win High-Value Invisalign & Implant Cases

A KL dental clinic was paying for broad, low-intent clicks. We rebuilt the account around match-type discipline, negative keywords and treatment-specific landing pages — CPL fell and the enquiry mix shifted toward Invisalign and implant cases.     Last updated July 2026 Quick answer

A KL dental clinic cut its blended cost per lead from RM 210 to RM 120 and raised Invisalign and implant enquiries from 18% to 34% of all enquiries within a 90-day window.     Industry Dental Clinic  Market Kuala Lumpur, Malaysia

## The client
 More detail on the client

A multi-chair dental practice in Kuala Lumpur, focused on Invisalign and implants, was spending a healthy Google Ads budget but frustrated by the quality of what came back: lots of enquiries for cleaning and whitening, very few for the RM9,000–16,000 Invisalign and RM6,000–15,000 implant cases that actually pay for the practice.

## The problem

The account was almost entirely broad match with a thin negative-keyword list. That combination is a budget leak: broad match reaches wide, and without aggressive negatives it pours spend into searches like "cheap tooth extraction near me" and "free dental checkup" that have nothing to do with high-value treatment.

Every enquiry also landed on the generic homepage, so even genuine Invisalign searchers had to hunt for the relevant information — and many bounced.  More detail on the problem

CPC on the competitive Invisalign terms was running at the top of the RM6–18 band, and roughly a third of spend was going to search terms the clinic would never want to pay for.

## What we did

- **Match-type discipline.** We rebuilt campaigns around exact and phrase match for the treatments that matter, keeping broad match only where paired with Smart Bidding and tight negatives.
- **Negative-keyword sculpting.** A structured negative list — built from the search-terms report and reviewed weekly — cut the irrelevant, price-shopper and unrelated-treatment traffic that was draining budget.
- **Treatment-specific landing pages.** Dedicated Invisalign and implant pages replaced the generic homepage as ad destinations, matching the ad's promise to the page and lifting conversion rate — built with MDC advertising rules in mind (no guaranteed-outcome or comparative claims).
- **Conversion tracking on what matters.** We tracked treatment-specific enquiries, not just any form submit, so bidding optimised toward the high-value mix.

## Results (90-day window)

| Metric | Before | After |
|---|---|---|
| Cost per lead (blended) | RM 210 | RM 120 |
| CPC on Invisalign terms | RM 22 | RM 14 |
| Share of enquiries for high-value treatments | 18% | 34% |
| Spend on irrelevant search terms | ~35% | under 10% |

Client name withheld. For market context, see the [Malaysia ad benchmarks](https://shakalakaa.my/resources/ad-benchmarks).

## What this means for your practice

Broad match without negatives is the single most common way Malaysian dental clinics waste Google Ads budget. The fix isn't spending more — it's spending on the right searches and sending them to the right page. More detail on what this means for your practice

Restructuring took blended CPL back inside the RM60–180 band and, more importantly, changed *what* the leads were for: a third more of them were now the high-ticket cases that justify the campaign in the first place.

If your dental account is broad-match heavy and your enquiries skew toward low-value treatments, the same restructure applies. It's the core of our [dental clinic marketing programme](https://shakalakaa.my/industries/dental-clinic-marketing).       Client results

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## Frequently asked questions

### Why is broad match a problem for dental clinics?

Broad match without a strong negative-keyword list reaches far beyond your intended treatments, spending budget on price-shoppers and unrelated searches. Exact/phrase match plus disciplined negatives keeps spend on high-intent, high-value queries.

### What CPL should a KL dental clinic expect?

Blended CPL for dental clinics in Malaysia typically falls in the RM60–180 range, with Invisalign/implant terms carrying higher CPCs (around RM6–18).

### Do treatment-specific landing pages really matter?

Yes — matching the ad to a dedicated Invisalign or implant page instead of the homepage consistently lifts conversion rate and lowers effective CPL, because the searcher immediately sees the information they came for.      Let's talk

## Let's start the convo.

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