# Amazonas TRX: F&B Social Media in Malaysia, from 45 to 142 Direct Reservations a Month > Source: https://shakalakaa.my/case-studies/fnb-social-media-malaysia · Updated: 2026-10-17 · Market: MY Amazonas # Amazonas TRX: F&B Social Media in Malaysia, from 45 to 142 Direct Reservations a Month Social media management and on-location photo and video production for Amazonas, a Latin American restaurant and bar at The Exchange TRX in Kuala Lumpur: fortnightly shoots, 8–10 short videos a month and a nightlife repositioning, measured in video views, followers, direct reservations and weekend occupancy. Last updated September 2026 Quick answer shakalakaa runs social media and on-location video for Amazonas, a Latin American restaurant and bar brand at The Exchange TRX in Kuala Lumpur, Malaysia. From month 1 to month 6, direct reservations rose from 45 to 142 a month and weekend occupancy from 60% to 88%. Client Amazonas Industry F&B Market Kuala Lumpur Period Month 1 to month 6 of the engagement, 180 days ## The client Amazonas is a Latin American restaurant and bar at The Exchange TRX in Kuala Lumpur, with a rooftop agave bar on the park level. ## The problem A venue inside a new mall is easily read as a daytime place to eat, and Amazonas wanted to be the place people plan an evening around. ## What we did ## What we delivered 2 shoots a month Fortnightly studio-style and floor shoots on location, with a Sony FX3 cinema camera and Godox lighting. 8–10 Reels and TikToks a month Short-form video cut in-house, set to licensed Latin tech-house tracks. 25+ plates and cocktails photographed A high-resolution editorial library for the menu, posts and listings. 3 content pillars Woodfire grill, agave and tiki cocktails, and weekend nightlife. Deliverable counts, supplied by shakalakaa. Not performance metrics. ## Results (Month 1 to month 6 of the engagement, 180 days) | Metric | Before | After | |---|---|---| | Reel and TikTok views a month | 18,000 | 68,500 (+280%) | | Instagram followers | 1,900 | 5,092 (+168%) | | Direct reservations a month | 45 | 142 (+215%; 88 in month 3) | | Weekend occupancy | 60% | 88% | | Bar revenue after 10 PM | — | +24% | | Bio-link click-through rate | — | 4.6% | | Average spend per guest on direct reservations | — | RM 180–220 | ## From the feed Short videos from the engagement, shot and edited by shakalakaa. They play silently here; the originals, with sound, are on Amazonas's TikTok. Posted 6 July 2025 · [Watch with sound on TikTok](https://www.tiktok.com/@amazonaskl/video/7523963243619208456) Posted 5 April 2025 · [Watch with sound on TikTok](https://www.tiktok.com/@amazonaskl/video/7489786555821853970) Posted 25 March 2025 · Watch with sound on TikTok ## What this means for your restaurant and bar The plain-language version. In six months Amazonas went from 45 to 142 tables booked directly each month, and its weekends went from about 60% full to 88%. 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was around 60%. ### What we did - **Fortnightly shoots on location.** Studio-style setups for plates and cocktails, and floor shoots during service, with a Sony FX3 cinema camera and Godox lighting kits brought on site. - **A short-form video engine.** 8–10 Reels and TikToks a month, set to licensed Latin tech-house tracks, with guest moments turned into stories the same night. - **Three content pillars.** Close-up woodfire grill work, agave and tiki mixology in the venue's own glassware, and the energy of weekend nights. - **A nightlife repositioning.** A mezcal tasting series to build awareness of the spirits, and Friday and Saturday DJ previews posted ahead of each weekend. - **The venue as the story.** Botanical lighting, the rooftop setting at TRX's park level and the Mayan and Incan motifs in the interior, shot so people can see the room before they book. - **A short path to a table.** A bio link straight to TableApp reservations, with WhatsApp Business for enquiries, so attention turns into bookings the venue can count. ### Results (month 1 to month 6 of the engagement, 180 days) - Month 1 is the first month of the engagement, not a period before it. - Sources: the Meta professional dashboard, Meta Insights and TikTok Business Analytics (video views, followers, bio-link click-through); TableApp reservation logs and WhatsApp Business enquiries (direct reservations, weekend occupancy, spend per guest); late-night bar revenue as reported by Amazonas. ### What this means for your restaurant and bar Its short videos were watched close to four times as often, its Instagram following grew from about 1,900 to 5,092, and late-night bar revenue rose 24% — the evening crowd the repositioning was aiming for. What this says about shakalakaa: we shoot on location every month and run social media management, content creation and video production in-house for restaurants and bars, and we report the work in reservations and occupancy rather than likes. Related ## Keep exploring FAQ ## Frequently asked questions ### What did shakalakaa do for Amazonas? Ran its social media and produced its photo and video content in-house: fortnightly shoots on location, 8–10 Reels and TikToks a month, an editorial photo library of 25+ plates and cocktails, and a nightlife series built around mezcal tastings and weekend DJ nights. ### What were the results? From month 1 to month 6: direct reservations from 45 to 142 a month, weekend occupancy from 60% to 88%, short-form video views from 18,000 to 68,500 a month, Instagram followers from about 1,900 to 5,092, and late-night bar revenue up 24%. ### How were bookings measured? Through the venue's TableApp reservation logs and WhatsApp Business enquiries, reached from a bio link on the social profiles. That counts tables actually booked, not likes or follows. ### How often did shakalakaa shoot? Twice a month, on location — studio-style setups for dishes and cocktails, and floor shoots during service for the room, the bar and the weekend crowd. Let's talk ## Let's start the convo. ### Want results like this for your own restaurant and bar? [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20case-studies-fnb-social-media-malaysia%29)