# In C Studio: Meta Ads for a Corporate Gifting Brand in Malaysia (2023 Snapshot)
> Source: https://shakalakaa.my/case-studies/meta-ads-corporate-gifting-malaysia · Updated: 2026-10-18 · Market: MY
In C Studio

# In C Studio: Meta Ads for a Corporate Gifting Brand in Malaysia (2023 Snapshot)

A 2023 snapshot of Meta Ads for In C Studio, a Malaysian corporate and personal gifting brand: seasonal Father's Day and mooncake campaigns, business-buyer targeting and bilingual English and Chinese creative, measured in messaging conversations, leads and landing-page clicks.     Last updated September 2026 Quick answer

shakalakaa ran 2023 Meta Ads for In C Studio, a Malaysian corporate gifting brand, targeting business buyers with bilingual English and Chinese creative. Between June and August 2023, the B2B corporate gifting campaign drew 30 messaging conversations and 386 landing-page clicks, and the Father's Day campaign drew 45 conversations.     Client In C Studio  Industry Retail  Market Malaysia  Channel Meta Ads  Period June–August 2023

## The client

In C Studio designs and packs personalised gift sets — corporate gifts for companies and seasonal gifts such as Father's Day sets and Mid-Autumn mooncake boxes — and sells them in Malaysia through its own site and direct enquiries.

## The problem

Corporate gifting is bought by a small group of people inside a company, usually close to a date, so the ads had to reach business buyers rather than general gift shoppers and turn interest into a conversation the sales team could quote on.

## What we did

## What we delivered
 4

campaign types run

Messaging, lead forms, landing-page traffic and seasonal promotions.  2

ad languages

English and Chinese creative for the same campaigns.  3

business-buyer signals targeted

Gift and corporate interests, business owners and HR specialists.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

## Results (June–August 2023)

| Metric | Before | After |
|---|---|---|
| Father's Day campaign — messaging conversations | — | 45 (43,617 people reached) |
| B2B corporate gifting campaign — messaging conversations | — | 30 (43,848 people reached) |
| B2B corporate gifting — landing-page link clicks | — | 386 (29,143 people reached) |
| B2B lead form campaign — leads on Facebook | — | 9, at RM 9.56 each |
| B2C mooncake landing-page campaign — link clicks | — | 589, at RM 0.03 each |
| B2B mooncake messaging — cost per conversation, daily reads | — | RM 3.03 to RM 12.70 |

## What this means for your corporate gifting brand

The plain-language version. Aimed at business owners and HR teams rather than general shoppers, In C Studio's seasonal and B2B campaigns produced dozens of sales conversations each and hundreds of landing-page visits, with mooncake traffic at three sen a click.     Client results

## Work we can show
  [Amazonas Restaurant and bar · The Exchange TRX · Social media, Video+215% monthly direct reservations · months 1–6 Fortnightly photo and video shoots on location, 8–10 Reels and TikToks a month, a nightlife series and a bio link straight to reservations.](https://shakalakaa.my/case-studies/fnb-social-media-malaysia)[CoreBody Asia Fitness studio · KOL marketing, Creator-handle ads4.7× first-time trial bookings · 6 months 28 Klang Valley micro-KOLs, in-studio creator events and creator-handle ads, measured in trial bookings.](https://shakalakaa.my/case-studies/fitness-studio-kol-marketing-malaysia)[Surya Yoga Yoga studio · 2023 snapshot · Meta Ads1,447 people reached in a day · Jul 2023 A click-to-message campaign for a studio promotion, checked and adjusted daily.](https://shakalakaa.my/case-studies/meta-ads-yoga-studio-malaysia) More case studies (22) [Ruby Cell Skincare · 2023 snapshot · Meta Ads22,719 post engagements · Jul 2023 Engagement, Malay-language video, lead-form and messaging campaigns, each with its own job.](https://shakalakaa.my/case-studies/meta-ads-post-engagement-malaysia)[ZOGE Interior & Build Interior design · 2023 snapshot · Meta Ads+56% post engagements, Mar→Apr 2023 Audience A/B testing, engagement and website-traffic campaigns, creative refreshes and monthly reports.](https://shakalakaa.my/case-studies/meta-ads-interior-design-malaysia)[Proven Wealth Advisory Wealth advisory · trust and estate planning · Meta Ads, Landing page14 → 62 booked consultations a month · month 1 to month 6 Problem-aware video, a fast dedicated landing page, a multi-step quiz that qualifies on net worth, and self-serve booking with WhatsApp reminders.](https://shakalakaa.my/case-studies/wealth-advisory-lead-funnel-malaysia)[Ruby Cell Skincare · Meta Ads, Video, Social media4.6× Meta return on ad spend · Q1–Q3 2024 Studio video of the mist device in use, bilingual application demos, social media management and a three-stage Meta funnel with WhatsApp closes.](https://shakalakaa.my/case-studies/meta-ads-skincare-ecommerce-malaysia)[VellGoood Health and skincare · Natural Options · Meta Ads, Shopee Ads4.1× monthly Shopee store GMV · month 1 to month 6 Meta video and Collaborative Ads into the Shopee app, Shopee Search and Discovery ads with negative keywords, and bundle and voucher retention.](https://shakalakaa.my/case-studies/marketplace-ads-health-supplements-malaysia)[SuperDNA Genetic testing · Google Ads · Google Ads, Landing page4.1× Google Ads return on ad spend · Q1–Q3 2026 · one account, two markets Query control and negative keywords, SKU-level bidding, Enhanced Conversions and a two-field checkout on the paid landing pages.](https://shakalakaa.my/case-studies/google-ads-genetic-testing-malaysia)[Swiss Thomas Home appliances · Meta Ads, Creative5.8× Meta revenue · Jan–Aug 2026 Advantage+ Shopping, catalogue retargeting, the Conversions API and an in-house UGC creative studio.](https://shakalakaa.my/case-studies/meta-ads-home-appliances-malaysia)[Sunway Serene 2 Property · Sunway Property · Meta Ads, Landing page100–180 leads a month Meta ads into a dedicated landing page with a qualifying lead form, and the Conversions API sending real enquiries back to Meta.](https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia)[Emma Lizs Anti-ageing salon · Meta Ads, Social media3.8× monthly trial leads · Jan 2025–Aug 2026 Qualifying Meta lead forms, Click-to-WhatsApp booking, WhatsApp reminders and Facebook and Instagram content management.](https://shakalakaa.my/case-studies/meta-ads-beauty-salon-malaysia)[Activ (Respack) Senior care e-commerce · Meta Ads, Creative5.0× Meta revenue · Jan 2024–Aug 2025 Advantage+ Shopping, caregiver carton bundles, catalogue retargeting, the Conversions API and an in-house video studio.](https://shakalakaa.my/case-studies/meta-ads-senior-care-ecommerce-malaysia)[Activ (Respack) Senior care e-commerce · SEO+290% non-branded organic visitors · Jan 2024–Aug 2025 Bilingual caregiver keyword mapping, reviewed care guides, product and FAQ schema and faster mobile pages.](https://shakalakaa.my/case-studies/ecommerce-seo-senior-care-malaysia)[Lifnex Audio e-commerce · Urbanista and JVC · Web development, Shopify31 → 98 mobile Lighthouse score · custom Shopify theme A custom Shopify theme: native Liquid in place of app scripts, product specifications rendered from metafields, and Core Web Vitals work on every template.](https://shakalakaa.my/case-studies/shopify-theme-audio-ecommerce-malaysia)[Klang Valley aesthetic clinic Aesthetic clinic · Meta Ads, WhatsApp−42% cost per booked consultation (RM 240 → RM 140) Non-compliant Meta Ads rebuilt into a KKM-compliant creative system, with WhatsApp tracking from ad to booked consultation.](https://shakalakaa.my/case-studies/aesthetic-clinic-klang-valley)[Selangor interior design firm Interior design · Meta Ads, Landing page−39% cost per qualified lead (RM 95 → RM 58) Boosted posts replaced with a tracked Meta funnel, a project-gallery landing page and a budget-qualification form.](https://shakalakaa.my/case-studies/interior-design-selangor)[Swiss Thomas Home appliances · TikTok Shop, Live selling6.2× monthly GMV · Jan–Aug 2026 GMV Max and Spark Ads, bundle and listing optimisation, a sample-seeding creator programme and a live demo studio.](https://shakalakaa.my/case-studies/tiktok-shop-home-appliances-malaysia)[RaeLele Consumer electronics · TikTok Shop, Creators5.4× monthly GMV · Apr–Dec 2025 TikTok Shop run end to end: GMV Max and Spark Ads, a creator affiliate programme, daily live selling and mega-sale operations.](https://shakalakaa.my/case-studies/tiktok-shop-consumer-electronics-malaysia)[MANSPOT Men's grooming · TikTok Shop, Live selling4.7× monthly GMV · Jan–Aug 2025 Video and Product Shopping Ads, creator Spark Ads, a creator seeding pipeline and in-house live shopping.](https://shakalakaa.my/case-studies/tiktok-shop-mens-grooming-malaysia)[TNB Electron EV charging · 3D design, Campaign3.4× weekly charging sessions per station · launch hubs 3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.](https://shakalakaa.my/case-studies/ev-charging-launch-campaign)[UEM Edgenta Berhad Listed group · ESG · Web design, Video−72% CO₂e per page view Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign)[Pantai Hospital Malaysia Private hospital · SEO+235% international organic visitors Cross-border search for international patients, measured as appointments through the International Patient Centre.](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia)[SuperDNA Genetic testing · SEO+280% non-branded organic visitors Direct-to-consumer DNA-kit sales and clinic and pharmacy partner acquisition in a regulated diagnostics category.](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia)[Kuala Lumpur dental clinic Dental clinic · Invisalign · Google Ads−43% cost per lead (RM 210 → RM 120) Broad-match waste cut with exact and phrase match, negative-keyword sculpting and treatment-specific landing pages.](https://shakalakaa.my/case-studies/dental-clinic-kl-invisalign)    [All case studies](https://shakalakaa.my/case-studies)   In depth

## Meta ads corporate gifting case study, in depth

The supporting detail behind each section of this page, by topic. 3 topics

### What we did

- **Business-buyer targeting.** Malaysian audiences aged 20 to 45 matched on gift and corporate interests, business owners and human-resources specialists — the people who order staff and client gifts.
- **Click-to-message and lead forms.** B2B campaigns that open a Messenger or WhatsApp conversation, alongside Facebook lead forms for buyers who prefer to leave their details.
- **Seasonal pushes.** Father's Day and Mid-Autumn mooncake campaigns, with separate B2B and B2C versions of the mooncake campaign.
- **Bilingual creative.** English and Chinese carousels showing real, customised gift sets, with a clear message or offer button on every ad.

### Results (june–august 2023)

- Source: Meta Ads Manager campaign and audience-breakdown screenshots from June to August 2023, read as captured. Each row is one campaign; figures are not added across screenshots. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

### What this means for your corporate gifting brand

What this says about shakalakaa: we run [Meta Ads](https://shakalakaa.my/services/meta-ads) for small businesses as well as large ones, and build campaigns around the buyer who actually signs off the order.       Related

## Keep exploring
      FAQ

## Frequently asked questions

### What did shakalakaa run for In C Studio?

Meta Ads for its corporate and seasonal gifting: business-buyer targeting, click-to-message and lead-form campaigns, landing-page traffic, and English and Chinese creative, in 2023.

### What were the results?

From June to August 2023: 45 messaging conversations from the Father's Day campaign, 30 from the B2B corporate gifting campaign, 386 B2B landing-page clicks, and 589 mooncake landing-page clicks at RM 0.03 each.

### Why is this called a snapshot?

The figures come from 2023 Ads Manager screenshots, shown per campaign as captured, so the page reports what each campaign produced rather than a before-and-after comparison.      Let's talk

## Let's start the convo.

### Want results like this for your own corporate gifting brand?
  [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20case-studies-meta-ads-corporate-gifting-malaysia%29)