# Ruby Cell: Meta Ads Post Engagement and Lead Campaigns in Malaysia (2023 Snapshot)
> Source: https://shakalakaa.my/case-studies/meta-ads-post-engagement-malaysia · Updated: 2026-10-18 · Market: MY
Ruby Cell

# Ruby Cell: Meta Ads Post Engagement and Lead Campaigns in Malaysia (2023 Snapshot)

A 2023 snapshot of Meta Ads for Ruby Cell in Malaysia: an engagement campaign, a Malay-language video campaign, a lead-form campaign around its Publika presence and a summer messaging campaign.     Last updated September 2026 Quick answer

shakalakaa ran engagement, Malay-language video and lead-form Meta Ads for Ruby Cell, a skincare brand with a Publika presence in Malaysia. In July 2023, the engagement campaign delivered 22,719 post engagements across 35,975 people reached, the Malay video 2,602 engagements, and the Publika lead-form campaign 69 link clicks.     Client Ruby Cell  Industry Skincare  Market Malaysia  Channel Meta Ads  Period July 2023

## The client

Ruby Cell is a skincare brand in Malaysia.

## The problem

The brand needed attention first and enquiries second: a large, cheap engagement base to retarget, and a separate route for people ready to leave their details or ask a question.

## What we did

## What we delivered
 4

campaigns run

Engagement, Malay-language video, lead form and messaging.  2

ad languages

English and Bahasa Melayu targeting and creative.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

## Results (July 2023)

| Metric | Before | After |
|---|---|---|
| Engagement campaign — post engagements | — | 22,719, at RM 0.004 each (35,975 people reached) |
| Malay-language video campaign — post engagements | — | 2,602, at RM 0.01 each |
| Publika lead-form campaign — link clicks | — | 69, at RM 0.35 each (6,775 people reached) |
| Summer campaign — messaging conversations | — | 5, at RM 6.70 each |

Source: Meta Ads Manager campaign and ad-level screenshots from July 2023, read as captured. Each row is one campaign. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

## What this means for your skincare brand

The plain-language version. Ruby Cell reached more than 35,000 people with an engagement campaign at well under one sen per engagement, and ran separate routes for Malay-speaking audiences, lead capture and direct conversations.     Client results

## Work we can show
  [Ruby Cell Skincare · Meta Ads, Video, Social media4.6× Meta return on ad spend · Q1–Q3 2024 Studio video of the mist device in use, bilingual application demos, social media management and a three-stage Meta funnel with WhatsApp closes.](https://shakalakaa.my/case-studies/meta-ads-skincare-ecommerce-malaysia)[Amazonas Restaurant and bar · The Exchange TRX · Social media, Video+215% monthly direct reservations · months 1–6 Fortnightly photo and video shoots on location, 8–10 Reels and TikToks a month, a nightlife series and a bio link straight to reservations.](https://shakalakaa.my/case-studies/fnb-social-media-malaysia)[CoreBody Asia Fitness studio · KOL marketing, Creator-handle ads4.7× first-time trial bookings · 6 months 28 Klang Valley micro-KOLs, in-studio creator events and creator-handle ads, measured in trial bookings.](https://shakalakaa.my/case-studies/fitness-studio-kol-marketing-malaysia) More case studies (22) [In C Studio Corporate gifting · 2023 snapshot · Meta Ads45 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SEO+290% non-branded organic visitors · Jan 2024–Aug 2025 Bilingual caregiver keyword mapping, reviewed care guides, product and FAQ schema and faster mobile pages.](https://shakalakaa.my/case-studies/ecommerce-seo-senior-care-malaysia)[Lifnex Audio e-commerce · Urbanista and JVC · Web development, Shopify31 → 98 mobile Lighthouse score · custom Shopify theme A custom Shopify theme: native Liquid in place of app scripts, product specifications rendered from metafields, and Core Web Vitals work on every template.](https://shakalakaa.my/case-studies/shopify-theme-audio-ecommerce-malaysia)[Klang Valley aesthetic clinic Aesthetic clinic · Meta Ads, WhatsApp−42% cost per booked consultation (RM 240 → RM 140) Non-compliant Meta Ads rebuilt into a KKM-compliant creative system, with WhatsApp tracking from ad to booked consultation.](https://shakalakaa.my/case-studies/aesthetic-clinic-klang-valley)[Selangor interior design firm Interior design · Meta Ads, Landing page−39% cost per qualified lead (RM 95 → RM 58) Boosted posts replaced with a tracked Meta funnel, a project-gallery landing page and a budget-qualification form.](https://shakalakaa.my/case-studies/interior-design-selangor)[Swiss Thomas Home appliances · TikTok Shop, Live selling6.2× monthly GMV · Jan–Aug 2026 GMV Max and Spark Ads, bundle and listing optimisation, a sample-seeding creator programme and a live demo studio.](https://shakalakaa.my/case-studies/tiktok-shop-home-appliances-malaysia)[RaeLele Consumer electronics · TikTok Shop, Creators5.4× monthly GMV · Apr–Dec 2025 TikTok Shop run end to end: GMV Max and Spark Ads, a creator affiliate programme, daily live selling and mega-sale operations.](https://shakalakaa.my/case-studies/tiktok-shop-consumer-electronics-malaysia)[MANSPOT Men's grooming · TikTok Shop, Live selling4.7× monthly GMV · Jan–Aug 2025 Video and Product Shopping Ads, creator Spark Ads, a creator seeding pipeline and in-house live shopping.](https://shakalakaa.my/case-studies/tiktok-shop-mens-grooming-malaysia)[TNB Electron EV charging · 3D design, Campaign3.4× weekly charging sessions per station · launch hubs 3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.](https://shakalakaa.my/case-studies/ev-charging-launch-campaign)[UEM Edgenta Berhad Listed group · ESG · Web design, Video−72% CO₂e per page view Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign)[Pantai Hospital Malaysia Private hospital · SEO+235% international organic visitors Cross-border search for international patients, measured as appointments through the International Patient Centre.](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia)[SuperDNA Genetic testing · SEO+280% non-branded organic visitors Direct-to-consumer DNA-kit sales and clinic and pharmacy partner acquisition in a regulated diagnostics category.](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia)[Kuala Lumpur dental clinic Dental clinic · Invisalign · Google Ads−43% cost per lead (RM 210 → RM 120) Broad-match waste cut with exact and phrase match, negative-keyword sculpting and treatment-specific landing pages.](https://shakalakaa.my/case-studies/dental-clinic-kl-invisalign)    [All case studies](https://shakalakaa.my/case-studies)   In depth

## Meta ads post engagement case study, in depth

The supporting detail behind each section of this page, by topic. 3 topics

### The client

It ran Meta campaigns in July 2023 to build awareness, reach Malay-speaking audiences and collect enquiries around its presence at Publika in Kuala Lumpur. The full-funnel programme that followed in 2024 is in the [Ruby Cell skincare case study](https://shakalakaa.my/case-studies/meta-ads-skincare-ecommerce-malaysia).

### What we did

- **Engagement at scale.** A post-engagement campaign built to reach a large audience cheaply, creating a warm pool for later campaigns.
- **Malay-language video.** A separate video campaign targeted at Malay-speaking audiences.
- **Lead form for Publika.** A campaign driving people to a lead form tied to the brand's Publika location.
- **Click-to-message.** A summer campaign opening conversations with the team.

### What this means for your skincare brand

What this says about shakalakaa: we run [Meta Ads](https://shakalakaa.my/services/meta-ads) as a set of campaigns with different jobs — awareness, language targeting and enquiries — rather than one ad doing everything.       Related

## Keep exploring
      FAQ

## Frequently asked questions

### What did shakalakaa run for Ruby Cell?

Four Meta campaigns in July 2023: post engagement, a Malay-language video, a lead form tied to its Publika location, and a summer click-to-message campaign.

### What were the results?

22,719 post engagements at RM 0.004 each, 2,602 engagements on the Malay-language video at RM 0.01, 69 lead-form clicks at RM 0.35 and 5 conversations at RM 6.70.

### Why is this called a snapshot?

The figures come from 2023 Ads Manager screenshots, shown per campaign as captured, rather than a full before-and-after report.      Let's talk

## Let's start the convo.

### Want results like this for your own skincare brand?
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