# Activ: Growing a Senior Care E-commerce Brand from RM 28,500 to RM 142,000 a Month on Meta > Source: https://shakalakaa.my/case-studies/meta-ads-senior-care-ecommerce-malaysia · Updated: 2026-10-16 · Market: MY Activ (Respack) # Activ: Growing a Senior Care E-commerce Brand from RM 28,500 to RM 142,000 a Month on Meta Meta Ads for Activ, Respack's senior care range of adult diapers and pants sold direct to family caregivers: Advantage+ Shopping, carton bundles, catalogue retargeting, the Conversions API, an in-house caregiver video studio and page-inbox community management. Last updated September 2026 Quick answer shakalakaa grew Meta-attributed revenue for Activ, Respack's senior care brand in Malaysia, 5.0× between January 2024 and August 2025. Advantage+ Shopping, carton bundles, catalogue retargeting and an in-house caregiver video studio lifted blended return on ad spend from 1.5× to 4.2× and packs sold from 1,100 to 5,400 a month. Client Activ (Respack) Industry E-commerce Market Malaysia Period January 2024 – August 2025 ## The client Activ is Respack's senior care range — adult diapers and pants, including a hyaluronic-acid line for sensitive skin — sold direct to consumers through its own online store. ## The problem The person buying is usually not the person wearing it: it is a son, daughter or spouse caring for someone at home, often buying in bulk and often worried about leaks, skin irritation and fit. ## What we did ## What we delivered 180+ ad assets produced in-house Caregiver UGC demos, absorbency comparison reels and lifestyle statics. 18+ video reels built a month Bahasa Melayu and English voiceovers, captioned for sound-off viewing. 8+ new video hooks tested every week Fatigued creative pruned within 72 hours; 36.4% average thumbstop. 1,500+ five-star ratings gathered after delivery Automated review requests, fed back into the ads as social proof. Deliverable counts, supplied by shakalakaa. Not performance metrics. ## Results (January 2024 – August 2025) | Metric | Before | After | |---|---|---| | Monthly Meta-attributed revenue | RM 28,500 | RM 142,000 (5.0×) | | Blended account return on ad spend | 1.5× | 4.2× | | Advantage+ Shopping return on ad spend | 1.8× | 4.8× | | Catalogue retargeting return on ad spend | 2.1× | 5.4× | | Average order value | RM 42 | RM 135 | | Diaper packs a month from Meta orders | 1,100 | 5,400 (4.9×) | | Orders a month (revenue ÷ average order value) | about 680 | about 1,050 | | Cost per pack | RM 17.27 | RM 6.26 (−64%) | | Cost per order | RM 28.00 | RM 32.14 (+15%) | | Purchase signals recovered by the Conversions API | — | +22% | | Inbox chats that became a purchase | — | 18%+ | ## What this means for your senior care brand The plain-language version. Over twenty months Activ's Meta revenue grew five-fold, to RM 142,000 a month, and every RM 1.00 of ad spend now returns RM 4.20 instead of RM 1.50. 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problem At the start of 2024 the Meta account ran on fragmented interest campaigns. It brought in about RM 28,500 a month at a 1.5× return on ad spend, and the typical order was a single pack worth RM 42 — so each sale carried the full cost of finding the customer, and repeat bulk buyers were not being built. ### What we did - **Advantage+ Shopping consolidation.** Fragmented interest campaigns folded into two Advantage+ Shopping structures, so Meta's bidding had enough purchase data to find caregivers across Malaysia. - **Carton bundles for caregivers.** Three- to six-carton bundles, and four-pack bundles with free bamboo wipes, pushed hardest around payday — the change that took the average order from RM 42 to RM 135. - **Catalogue retargeting.** Dynamic product ads for anyone who added to cart within 14 days, in carousels built around real caregiver reviews and skin-comfort benefits. - **A caregiver video studio.** 180+ assets in-house: absorbency tests, leak-protection and waist-fit demos, with Bahasa Melayu and English voiceovers and bold subtitles, 8 or more new hooks a week, and 9:16 reels paired with 1:1 carousels for lower-cost placements. - **The Conversions API and mobile checkout.** Server-side purchase events with hashed first-party matching, recovering 22% more purchase signals, plus FPX, GrabPay and Touch 'n Go eWallet on the mobile checkout. - **Community management.** Facebook and Instagram inbox handled with practical size and product guidance for caregivers; more than 18% of those chats became a purchase. ### Results (january 2024 – august 2025) - Sources: Meta Ads Manager (revenue and return on ad spend, 7-day click / 1-day view attribution), Meta Events Manager (Conversions API signal recovery), Meta page inbox analytics (chat-to-purchase), and the client's PackXpress / Respack storefront and ERP order logs (order value, packs). - Orders, cost per order and cost per pack are derived from those figures: media cost is revenue divided by return on ad spend, and orders are revenue divided by average order value. - Cost per order and cost per pack are the client's Meta media cost, not shakalakaa's fee, which we do not publish. ### What this means for your senior care brand The biggest shift was in what people buy: the average order tripled, from one RM 42 pack to about five packs worth RM 135. - Each order now costs a little more to win — RM 32 against RM 28 — but each pack costs 64% less, and caregivers stock up instead of buying one pack at a time. - What this says about shakalakaa: we run [Meta Ads](https://shakalakaa.my/services/meta-ads), creative production and the offer design behind them together, and judge a paid account on revenue and basket size rather than on the cheapest click. - The same brand's organic results are in our [Activ SEO case study](https://shakalakaa.my/case-studies/ecommerce-seo-senior-care-malaysia), and the approach is set out on our e-commerce marketing page. Related ## Keep exploring FAQ ## Frequently asked questions ### What did shakalakaa do for Activ on Meta? Consolidated the account into two Advantage+ Shopping structures, built caregiver carton bundles, added catalogue retargeting and the Conversions API, produced 180+ ad assets in-house and managed the Facebook and Instagram inbox. ### What were the results? From January 2024 to August 2025: monthly Meta-attributed revenue from RM 28,500 to RM 142,000, blended return on ad spend from 1.5× to 4.2×, average order value from RM 42 to RM 135, and packs sold from 1,100 to 5,400 a month. ### Why did cost per order go up while cost per pack went down? Because orders got much bigger. The average order grew from about 1.6 packs to about 5 packs, so an order cost RM 32.14 against RM 28.00, while the cost per pack fell from RM 17.27 to RM 6.26. ### Is the cost per order shakalakaa's fee? No. It is the client's Meta media cost divided by orders. shakalakaa does not publish its fees. Let's talk ## Let's start the convo. ### Want results like this for your own senior care brand? [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20case-studies-meta-ads-senior-care-ecommerce-malaysia%29)