# Sunway Serene 2: A Meta Ads and Landing-Page Lead Funnel for a Sunway Property Launch
> Source: https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia · Updated: 2026-10-16 · Market: MY
Sunway Property — Sunway Serene 2

# Sunway Serene 2: A Meta Ads and Landing-Page Lead Funnel for a Sunway Property Launch

A Meta Ads lead funnel for Sunway Serene 2, a Sunway Property residential launch: ads into a dedicated landing page with a qualifying lead form, and the Meta Conversions API wired back so the campaign optimises on real enquiries.     Last updated September 2026 Quick answer

shakalakaa built the Meta Ads and landing-page lead funnel for Sunway Serene 2, a Sunway Property residential launch in Malaysia.

As at September 2026, the funnel produces 100–180 leads a month for the developer at a 2.50% landing-page conversion rate, across about 6,000 landing-page clicks, with the Conversions API wired back.     Client Sunway Property — Sunway Serene 2  Industry Property Development  Market Malaysia  Period live campaign, figures as at September 2026

## The client

Sunway Serene 2 is a residential project by Sunway Property, the property arm of Sunway Group. A launch like this lives or dies on enquiry volume in its first months, and on whether the sales gallery spends its time on buyers who can actually proceed.

## The problem

Property lead forms attract noise: duplicate submissions, wrong numbers and browsers with no intention to buy. When a Meta campaign optimises on raw form fills, it learns to find more of the same. The job was to produce steady volume while teaching the campaign what a genuine enquiry looks like.

## What we did

- A dedicated landing page.
- A qualifying lead form.
- Conversions API.
- Creative produced in-house.

## Results (live campaign, figures as at September 2026)

| Metric | Before | After |
|---|---|---|
| Leads per month | — | 100–180 |
| Landing-page conversion rate | — | 2.50% |
| Landing-page clicks | — | ~6,000 |
| Average cost per lead (client Meta media) | — | RM 110–180 |

Figures are the campaign's own reporting as supplied for publication in September 2026. Cost per lead is the client's Meta media spend divided by leads; it is not shakalakaa's fee, which we do not publish. No qualified-lead rate is published.

## What this means for your property developer

The plain-language version.

A launch funnel for a Sunway Property project produces 100–180 leads a month, converts 2.50% of landing-page visitors into enquiries, and runs at an average client-media cost of RM 110–180 per lead, with the Conversions API keeping the campaign pointed at real buyers.     Client results

## Work we can show
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budget-qualification form.](https://shakalakaa.my/case-studies/interior-design-selangor)[TNB Electron EV charging · 3D design, Campaign3.4× weekly charging sessions per station · launch hubs 3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.](https://shakalakaa.my/case-studies/ev-charging-launch-campaign)[UEM Edgenta Berhad Listed group · ESG · Web design, Video−72% CO₂e per page view Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign)[Pantai Hospital Malaysia Private hospital · SEO+235% international organic visitors Cross-border search for international patients, measured as appointments through the International Patient Centre.](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia)[SuperDNA Genetic testing · SEO+280% non-branded organic visitors Direct-to-consumer DNA-kit sales and clinic and pharmacy partner acquisition in a regulated diagnostics category.](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia)[Swiss Thomas Home appliances · TikTok Shop, Live selling6.2× monthly GMV · Jan–Aug 2026 GMV Max and Spark Ads, bundle and listing optimisation, a sample-seeding creator programme and a live demo studio.](https://shakalakaa.my/case-studies/tiktok-shop-home-appliances-malaysia)[RaeLele Consumer electronics · TikTok Shop, Creators5.4× monthly GMV · Apr–Dec 2025 TikTok Shop run end to end: GMV Max and Spark Ads, a creator affiliate programme, daily live selling and mega-sale operations.](https://shakalakaa.my/case-studies/tiktok-shop-consumer-electronics-malaysia)[MANSPOT Men's grooming · TikTok Shop, Live selling4.7× monthly GMV · Jan–Aug 2025 Video and Product Shopping Ads, creator Spark Ads, a creator seeding pipeline and in-house live shopping.](https://shakalakaa.my/case-studies/tiktok-shop-mens-grooming-malaysia)[Kuala Lumpur dental clinic Dental clinic · Invisalign · Google Ads−43% cost per lead (RM 210 → RM 120) Broad-match waste cut with exact and phrase match, negative-keyword sculpting and treatment-specific landing pages.](https://shakalakaa.my/case-studies/dental-clinic-kl-invisalign)[In C Studio Corporate gifting · 2023 snapshot · Meta Ads45 Father's Day conversations · Jun 2023 Business-buyer targeting, click-to-message and lead forms, and seasonal Father's Day and mooncake campaigns.](https://shakalakaa.my/case-studies/meta-ads-corporate-gifting-malaysia)[Surya Yoga Yoga studio · 2023 snapshot · Meta Ads1,447 people reached in a day · Jul 2023 A click-to-message campaign for a studio promotion, checked and adjusted daily.](https://shakalakaa.my/case-studies/meta-ads-yoga-studio-malaysia)[Ruby Cell Skincare · 2023 snapshot · Meta Ads22,719 post engagements · Jul 2023 Engagement, Malay-language video, lead-form and messaging campaigns, each with its own job.](https://shakalakaa.my/case-studies/meta-ads-post-engagement-malaysia)[ZOGE Interior & Build Interior design · 2023 snapshot · Meta Ads+56% post engagements, Mar→Apr 2023 Audience A/B testing, engagement and website-traffic campaigns, creative refreshes and monthly reports.](https://shakalakaa.my/case-studies/meta-ads-interior-design-malaysia)    [All case studies](https://shakalakaa.my/case-studies)   In depth

## Property developer lead generation case study, in depth

The supporting detail behind each section of this page, by topic. 2 topics

### What we did

- **A dedicated landing page.** Built for the project alone at sunwayserene2.com, not a generic developer page — one project, one decision to make.
- **A qualifying lead form.** Short questions that let a serious buyer identify themselves and a casual browser drop out before they reach the sales team.
- **Conversions API.** Server-side events sent back to Meta, so the campaign optimises on enquiries that passed the qualifier rather than on every click.
- **Creative produced in-house.** Launch creative made by our own content and video team, iterated against lead quality, not reach.

### What this means for your property developer

What this says about shakalakaa: we build and run acquisition funnels for listed-group developers end to end — landing page, qualifier, tracking and creative in one team. The same approach is set out on our [property developer marketing](https://shakalakaa.my/industries/property-marketing) page.

Launch budgets are planned against the [gross development value](https://shakalakaa.my/resources/gross-development-value-malaysia) of the project; where it holds a [green building certification](https://shakalakaa.my/resources/green-building-certification-malaysia), the rating goes into the launch creative.       Related

## Keep exploring
      FAQ

## Frequently asked questions

### What did shakalakaa build for Sunway Serene 2?

A Meta Ads lead funnel: a dedicated landing page, a qualifying lead form, the Meta Conversions API wired back to the ad account, and launch creative produced in-house.

### What were the results?

100–180 leads a month, a 2.50% landing-page conversion rate across about 6,000 landing-page clicks, at an average client-media cost of RM 110–180 per lead.

### Is the RM 110–180 shakalakaa's fee?

No. It is the client's Meta media cost per lead. shakalakaa does not publish its fees.

### Why use the Conversions API on a property campaign?

Because Meta optimises on whatever signal it receives. Sending back only enquiries that passed the qualifier teaches the campaign to find more genuine buyers instead of more form fills.      Let's talk

## Let's start the convo.

### Want results like this for your own property developer?
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