# PSB Academy Singapore: Student Recruitment Marketing, Cost per Qualified Lead Down 42%
> Source: https://shakalakaa.my/case-studies/student-recruitment-seo-meta-ads-singapore · Updated: 2026-10-09 · Market: SG
PSB Academy

# PSB Academy Singapore: Student Recruitment Marketing, Cost per Qualified Lead Down 42%

Programme-level SEO, a three-stage Meta Ads lead funnel and enquiry-form conversion work for PSB Academy, a Singapore private education institution recruiting working adults, polytechnic graduates and international students into diploma and degree pathways, measured in organic reach, cost per qualified lead and enquiry rate.     Last updated September 2026  Client PSB Academy  Industry Private Education  Market Singapore  Period Q1–Q3 2025

## The client

PSB Academy is a Singapore private education institution offering diplomas and degree pathways with partner universities in the UK and Australia. It recruits locally, from working adults and polytechnic graduates, and internationally across ASEAN.

## The problem

Recruitment campaigns ran as single-stage traffic campaigns, so the same ad had to take a stranger all the way to an enquiry. Non-branded search reach was limited to 24,500 visits a month, and only 1.2% of visitors made an enquiry. Each qualified lead cost SGD 125.

## What we did

- **Programme-level SEO.** Search demand mapped by academic discipline and career intent, and the part-time degree and diploma pages restructured around it.
- **Trust signals on every programme page.** Partner-university verification, graduate outcome figures, lecturer profiles and the institution's EduTrust certification mark, written to meet Google's quality standard for education content.
- **Structured data and speed.** Course, EducationalOccupationalProgram and CollegeOrUniversity markup across more than 100 programme pages, with asset compression bringing mobile load under 1.8 seconds.
- **A three-stage Meta Ads funnel.** Campus video tours and alumni stories for polytechnic graduates and working professionals; Meta Instant Forms for brochure and syllabus downloads; retargeting to open-house registrations and one-to-one advisory sessions.
- **Enquiry-flow CRO.** Shorter application forms, pre-filled contact fields and an instant WhatsApp advisory prompt.

## What we delivered
 100+

programme pages

Course and programme structured data, rebuilt page architecture and faster mobile rendering.  3

stage Meta funnel

Campus and alumni video, brochure and syllabus lead forms, then retargeting to open houses and advisory sessions.  3

programme families on page 1

Part-time degrees and business top-ups, cyber security and data science diplomas, life sciences pathways.  1

enquiry-flow rebuild

Shorter application forms, pre-filled contact fields and an instant WhatsApp advisory prompt.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

## Results (Q1–Q3 2025)

| Metric | Before | After |
|---|---|---|
| Non-branded organic visits a month | 24,500 | 45,325 (+85%) |
| Cost per qualified lead | SGD 125 | SGD 72 (−42%) |
| Visitor-to-enquiry conversion rate | 1.2% | 2.6% (2.2×) |
| Programme families ranking on Google page 1 | — | 3 |
| Programme pages with course structured data | — | 100+ |
| Mobile load time | — | under 1.8 s |
| Technical SEO audit score | — | 94/100 |

Sources: Google Search Console and GA4 (non-branded organic visits, Singapore and ASEAN); Meta Ads Manager and HubSpot CRM, qualified-application stage (cost per qualified lead); GA4 conversion events (enquiry rate); Ahrefs and SEMrush Singapore rank tracking (page-1 rankings); Search Console rich results and PageSpeed Insights (structured data, load time and the audit score, a composite of the two).

Costs are the client's Meta media cost, not shakalakaa's fee.

## What this means for your institution

The plain-language version. Over the first three quarters of 2025 PSB Academy's non-branded search reach nearly doubled, each qualified student lead cost SGD 72 instead of SGD 125, and more than twice as many visitors made an enquiry.

What this says about shakalakaa: we run SEO, Meta Ads and the [website for Singapore institutions](https://shakalakaa.my/services/web-design-development-singapore) as one recruitment programme, measured to the qualified-application stage in the institution's CRM rather than in clicks.  More detail on What this means for your institution

Institutions comparing agencies on procurement and reporting can read how we [work with large Singapore organisations](https://shakalakaa.my/enterprise-singapore). The sector view is on our [education marketing for Singapore institutions](https://shakalakaa.my/industries/education-marketing-singapore) page.        Client results

## Work we can show
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## Frequently asked questions

### What did shakalakaa do for PSB Academy?

Programme-level SEO and structured data across more than 100 programme pages, a three-stage Meta Ads lead funnel, and conversion work on the enquiry and application forms.

### What were the results?

Across Q1 to Q3 2025: non-branded organic visits from 24,500 to 45,325 a month, cost per qualified lead from SGD 125 to SGD 72, and visitor-to-enquiry conversion from 1.2% to 2.6%.

### How was a qualified lead counted?

At the qualified-application stage in the institution's HubSpot CRM, not at form submission, so the cost per lead reflects applicants the admissions team could work with.

### Is the SGD 72 shakalakaa's fee?

No. It is the client's Meta media cost per qualified lead. shakalakaa does not publish its fees.      Let's talk

## Let's start the convo.

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