# UEM Edgenta: Sustainability Communications Campaign — Copywriting, Corporate Page Design, Video & Photography
> Source: https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign · Updated: 2026-10-05 · Market: MY
Enterprise / Asset Management & Infrastructure Malaysia

# UEM Edgenta: Sustainability Communications Campaign — Copywriting, Corporate Page Design, Video & Photography

shakalakaa is a registered vendor to UEM Edgenta Berhad, a Bursa Malaysia-listed asset-management and infrastructure-solutions group, and was engaged directly by the group's management to deliver copywriting, corporate page building and design, and video and photography production for the group's sustainability communications programme.

## The client

UEM Edgenta Berhad is a Bursa Malaysia-listed asset-management and infrastructure-solutions group. Its core sectors are healthcare solutions, property and facility solutions, infrastructure services, and asset consultancy. Its sustainability agenda is governed by the Board, through an ESG Steering Committee chaired by the MD/CEO and reporting to the Board Governance and Risk Committee. UEM Edgenta is an adopter of Bursa Malaysia's Centralised Sustainable Intelligence (CSI) platform.

Two separately-true statements. shakalakaa is a **registered vendor** to UEM Edgenta, and delivered a **corporate communications engagement** for the group's sustainability programme, dealt with directly by the group's management.   Revenue (FY2025) RM2.86 billion uemedgenta.com company snapshot   Group assets (as at 31 Dec 2025) RM2.56 billion uemedgenta.com company snapshot   Employees 18,000+ uemedgenta.com company snapshot   Index constituent FTSE4Good Bursa Malaysia · FTSE Bursa Malaysia EMAS uemedgenta.com

Client's own published figures. Not shakalakaa's performance results.

## The problem

A listed group with board-level ESG governance publishes sustainability material that is simultaneously a regulatory disclosure, an investor document and a brand asset. Every claim on the page has to survive being read by the ESG department, the corporate-communications team and an index assessor. The constraint on this class of work is not creative — it is **verifiability and approval-chain tolerance**. The communications brief is to produce material a listed group can defend on the record, in front of three different audiences, without a walk-back.

## What we did

**Scope shakalakaa delivered:**

- **Copywriting** for the group's sustainability communications material.
- **Corporate page building and design** across the sustainability section.
- **Video and photography** production for the sustainability campaign.

The programme itself — separately from shakalakaa's scope, cited to UEM Edgenta's own published record on uemedgenta.com/sustainability — is structured on three pillars (Sustainable Economic Growth, Minimising Environmental Impact, Social Value Creation) with Governance as the overarching pillar, under the group's **Sustainability Roadmap 2.0**. The programme prioritises UN Sustainable Development Goals 8, 9 and 13, and its net-zero aspiration is aligned to Malaysia's 2050 carbon-neutrality plan. Published recognitions include The Star ESG Positive Impact Awards 2024 — Gold for Energy Efficiency and Gold for Waste Management. Section surfaces include sustainability-at-uem-edgenta, sustainability-material-matters, sustainability-roadmap, our-net-zero-commitment, sustainability-initiatives-at-a-glance and health-and-safety.

Every figure in the paragraph above is UEM Edgenta's own published figure about its own programme. Not one is attributable to shakalakaa's scope.

## What we delivered

- 45+ lightweight pages and UI modules built Landing pages, project showcase modules and design-system components.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

## Results (pre-launch baseline vs post-launch)

| Metric | Before | After |
|---|---|---|
| CO₂e per page view | 1.85 g | 0.52 g (−72%) |
| Average page load time | 4.2 s | 1.6 s (−62%) |
| Inquiry form conversion rate | 0.80% | 3.04% (3.8×) |

Figures from the post-launch audit: Website Carbon Calculator and Ecograder (CO₂e), Google PageSpeed Insights and GTmetrix, desktop and mobile average (load time), GA4 form-submission events (conversion rate). A conversion is a submitted inquiry or contact form.

## What this means for your enterprise

shakalakaa holds a direct vendor relationship with, and has delivered corporate communications, design and production work for, a Bursa-listed Malaysian group with board-level ESG governance — working directly with that client's management. Paired with the government-linked energy-sector credential (TNB Electron), the pattern is **enterprise and listed-company work with real procurement and approval chains** — the relevant signal for the hospital, institutional-education and property buyers this estate is built for.

What this credential does not do: it is not a licence to claim ESG-consulting capability, sustainability-reporting capability, or any other service line shakalakaa does not sell. It is a proof asset — a real Malaysian listed group ran a real corporate-communications engagement through shakalakaa's team — and that is exactly the scope in which it is offered.

Related at shakalakaa: See the [projects and case studies](https://shakalakaa.my/projects) or the pricing guide. Working with a large brand? See [how we work with enterprise clients](https://shakalakaa.my/enterprise).

## Frequently Asked Questions
    A directly-engaged vendor-registered engagement. Delivered scope: copywriting, corporate page building and design, and video and photography production for the group's sustainability programme. The results table on this page covers the pages shakalakaa built: carbon per page view, load time and inquiry conversion, before and after launch. The programme figures cited elsewhere are UEM Edgenta's own published figures about its own programme.    The vendor relationship is a separate, continuing status; the campaign scope is not framed in the present tense on this page. We have deliberately not asserted an end date we do not have.    It is slower and more rigorous than agency work for privately-owned businesses. Every claim must survive being read by three audiences: the ESG department, the corporate-communications team and (indirectly) an index assessor. The constraint is verifiability and approval-chain tolerance rather than creative — copy is scoped to what can be defended on the record, not to what would produce the most striking hook.    No. It is a credibility credential for enterprise and listed-company communications work generally. shakalakaa does not run a dedicated ESG or corporate-communications vertical.

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