# E-commerce Marketing in Singapore. For consumer brands selling at scale. > Source: https://shakalakaa.com/sg/industries/ecommerce-marketing · Updated: 2026-10-13 · Market: SG # E-commerce Marketing in Singapore. For consumer brands selling at scale. Last updated: October 2026 [Book a free strategy call](https://shakalakaa.my/contact?market=sg)See the results Quick answer shakalakaa runs e-commerce marketing for Singapore consumer brands selling at scale: regional consumer brands, F&B brands selling online, and home and lifestyle brands. We work across marketplaces and TikTok Shop, Shopify builds and conversion work, and paid social and search, measured in revenue and orders. [Kim Guan Guan Coffee](https://shakalakaa.my/case-studies/coffee-brand-ecommerce-singapore) grew store revenue from SGD 18,500 to SGD 77,700 a month. Singapore brands and institutions we work with [Epitex Home](https://shakalakaa.my/case-studies/tiktok-meta-ads-bedding-singapore) [Manulife Financial Advisers](https://shakalakaa.my/case-studies/financial-advisory-lead-generation-singapore) [PSB Academy](https://shakalakaa.my/case-studies/student-recruitment-seo-meta-ads-singapore) [B9 Dental Centre](https://shakalakaa.my/case-studies/dental-clinic-meta-ads-singapore) [Nuffield Dental](https://shakalakaa.my/case-studies/dental-implant-seo-singapore) [Camtech Health](https://shakalakaa.my/case-studies/diagnostic-test-kit-omnichannel-singapore) [i.Dental](https://shakalakaa.my/case-studies/invisalign-patient-acquisition-singapore) [See all case studies](https://shakalakaa.my/case-studies#sg) What we run ## One team for every channel an order comes through. As an ecommerce agency Singapore brands brief for growth rather than traffic, we run the channels together and report them as one revenue number. ### Marketplaces and TikTok Shop TikTok Shop campaigns with GMV Max and Spark Ads, and marketplace listings and promotions planned around each sale period. ### Shopify builds and conversion work Store architecture, bundles, subscriptions and express checkout, measured in conversion rate. See [web design in Singapore](https://shakalakaa.my/services/web-design-development-singapore). ### Paid social and search Meta Advantage+ Shopping with catalogue retargeting, and search campaigns, judged on blended return on ad spend. ### Creators Creator seeding and paid creator content for product launches. See [influencer marketing in Singapore](https://shakalakaa.my/services/influencer-marketing-singapore). How we work ## How a growth programme runs. ### Measurement Conversions API, catalogue and store events checked so every channel reports orders the same way. ### Store Fix the store first: search, product pages, bundles and checkout. ### Channels Run TikTok Shop, Meta and search against one revenue target, with weekly creative tests. ### Report One monthly report in revenue, orders and blended return on ad spend. Client results ## Work we can show. [Kim Guan Guan Coffee Coffee roaster · SEO, TikTok Ads, ShopifyKim Guan Guan: Coffee Brand E-commerce in Singapore, from SGD 18,500 to SGD 77,700 a Month Conversion rate rose from 1.25% to 3.85% and TikTok return on ad spend from 1.3× to 3.9× (January 2025 to August 2026).](https://shakalakaa.my/case-studies/coffee-brand-ecommerce-singapore)[Epitex Home Bedding e-commerce · TikTok Ads, Meta AdsEpitex: Scaling a Bedding E-commerce Brand in Singapore from SGD 48,000 to SGD 220,800 a Month Orders rose from 320 to 1,420 a month and blended return on ad spend from 1.4× to 3.8× (January 2025 to August 2026).](https://shakalakaa.my/case-studies/tiktok-meta-ads-bedding-singapore) Compliance ## The rules an online store in Singapore sells under. - the [Consumer Protection (Fair Trading) Act 2003↗ (opens in a new tab)](https://www.cccs.gov.sg/legislation/consumer-protection-fair-trading-act), whose Second Schedule lists unfair practices, and the CCS Guidelines on Price Transparency (7 September 2020) for how prices are shown; - the [Singapore Code of Advertising Practice↗ (opens in a new tab)](https://asas.org.sg/About/Code) (ASAS) for claims in ads and creator content; - the PDPA and the [Do Not Call Registry↗ (opens in a new tab)](https://www.pdpc.gov.sg/) for customer data and SMS or call follow-up. Sources checked 2026-10-14. Confirm specifics against the primary source or your legal adviser. Fit ## Who this page is not for. Stores that have not launched yet, and sellers looking for a one-off listing service, are outside what we do. We work as a TikTok Shop agency and Shopify build team for brands selling at scale, and every engagement is a custom quote. More From shakalakaa ## Explore Related Pages. FAQ ## Frequently Asked Questions. ### Which e-commerce brands do you work with in Singapore? Consumer brands selling at scale: regional consumer brands, F&B brands selling online, and home and lifestyle brands. Our published Singapore cases are a coffee roaster and a bedding brand. ### Do you run TikTok Shop and marketplaces? Yes. We run TikTok Shop campaigns with GMV Max and Spark Ads, plan marketplace promotions around each sale period, and report them with the store in one revenue number. ### Do you build Shopify stores? Yes. We build and improve Shopify stores, including bundles, subscriptions and express checkout, and measure the work in conversion rate. ### How do you report results? In revenue, orders and blended return on ad spend, with the Conversions API and store events set up so every channel counts orders the same way. ### What advertising rules apply to online stores in Singapore? The Consumer Protection (Fair Trading) Act and the CCS price transparency guidelines for how prices are shown, the ASAS Singapore Code of Advertising Practice for claims, and the PDPA and Do Not Call Registry for customer follow-up. Let's talk ## Growing an online brand in Singapore? [Book a free strategy call](https://shakalakaa.my/contact?market=sg)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20industries-ecommerce-marketing-singapore%29)