# Travel & Hotel Marketing in Malaysia. For travel platforms, hotel groups and operators.
> Source: https://shakalakaa.my/industries/travel-hospitality-marketing · Updated: 2026-10-13 · Market: MY
# Travel & Hotel Marketing in Malaysia. For travel platforms, hotel groups and operators.

Last updated: October 2026 [Book a free strategy call](https://shakalakaa.my/contact)What we run      Quick answer

shakalakaa runs marketing for travel platforms, hotel groups, resorts and attraction operators in Malaysia: performance campaigns, creator programmes, Xiaohongshu for China-inbound demand and booking integration, tracked to bookings rather than reach.

Our closest published proof is cross-border demand: [Pantai Hospital Malaysia](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia) grew non-branded international organic traffic from 5,200 to 17,420 visitors a month (+235%).

Trusted by Malaysian GLCs, listed groups and platforms [TNB Electron](https://shakalakaa.my/case-studies/ev-charging-launch-campaign) [UEM Edgenta](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign) Shopee [Pantai Hospital](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia) [Sunway Property](https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia) Sunway International School [SuperDNA](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia)   [See all case studies](https://shakalakaa.my/case-studies)    Who we work with

## Built for travel firms, not travellers.

We work as a hotel marketing agency Malaysia's hotel groups and resorts brief directly, and as a travel marketing agency Malaysia's platforms and operators use for acquisition. We never work for individual travellers.

### OTAs, travel platforms and travel apps

Acquisition, creator programmes, app installs and re-engagement for platforms that sell rooms, flights and experiences.

### Hotel groups and resorts

More direct bookings and a smaller share of rooms sold through OTA commission.

### Attractions, tour and MICE operators

Seasonal campaigns at group level, planned and produced ahead of each peak.

### Hospitals receiving international patients

Medical tourism is covered on our [healthcare marketing](https://shakalakaa.my/industries/healthcare-marketing) page.       What we run

## One team for every channel a booking comes through.

### Performance marketing

Meta, Google and TikTok campaigns tracked through to the booking engine, so each channel is judged on booked revenue.

### KOL and creator programmes

Sourcing, briefing, contracts and usage rights across Malay, Chinese and Indian-community creators. See [KOL marketing](https://shakalakaa.my/services/kol-marketing).

### Xiaohongshu for China-inbound demand

Content and creator work for travellers who plan their trip on XHS. See [XHS marketing](https://shakalakaa.my/services/xhs-marketing).

### On-location video and photography

Rooms, venues and experiences filmed on site by our own crew. See [video production](https://shakalakaa.my/services/video-production).

### App and booking integration

Apps and booking flows wired into the systems you already run. See [mobile app development](https://shakalakaa.my/services/mobile-app-development) and [custom software](https://shakalakaa.my/services/custom-software).

### WhatsApp enquiry and booking flows

Enquiries answered, qualified and booked over WhatsApp. See [WhatsApp automation](https://shakalakaa.my/services/whatsapp-automation).       Systems

## Travel CRM and booking integration.

We build or integrate a travel CRM around your booking engine, WhatsApp and sales team. We do not sell CRM or booking-engine software: the CRM for travel industry teams we build is [custom software](https://shakalakaa.my/services/custom-software) you own.

### Booking engine

Bookings and abandoned searches flow out of the engine you already use.

### CRM

Each guest or account has one record, with every enquiry, booking and campaign source on it.

### WhatsApp

Enquiries and confirmations run over WhatsApp and are logged on the same record.

### Sales team

Group, corporate and MICE leads are routed to the right person with their history attached.      Client results

## Work we can show.

We have not yet published a hotel or OTA case study. These published Malaysian cases show the same work: cross-border demand, creator programmes and multi-branch enquiries handled on WhatsApp.  [Pantai Hospital Malaysia Private hospital · SEOGrowing International Patient Search for a Malaysian Private Hospital Non-branded international organic traffic grew from 5,200 to 17,420 visitors a month (+235%).](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia)[CoreBody Asia Fitness studio · KOL marketingCoreBody Asia: 4.7× More First-Time Trial Bookings for a Petaling Jaya Pilates, Hot Yoga and Barre Studio with Micro-KOLs A micro-KOL programme with creator-handle ads, measured in first-time trial bookings.](https://shakalakaa.my/case-studies/fitness-studio-kol-marketing-malaysia)[7 Auto Spa Malaysia Auto detailing · 22 branches7 Auto Spa: Growing a 22-Branch Auto-Detailing Chain with Google Ads and SEO in Malaysia Monthly inbound leads rose from 45 to 198 (4.4×), handled through a WhatsApp CRM across 22 branches.](https://shakalakaa.my/case-studies/auto-detailing-chain-search-seo-malaysia)    Fit

## Who this page is not for.

Single-outlet businesses, homestays and individual travellers are outside what we do. We are not a travel agency or a destination management company, and every engagement is a custom quote.     More From shakalakaa

## Explore Related Pages.
       FAQ

## Frequently Asked Questions.

### Do you work with OTAs and travel platforms?

Yes. We run acquisition, creator programmes, app installs and re-engagement for travel platforms and travel apps in Malaysia, with each campaign measured in bookings rather than reach.

### Can you reduce our OTA commission share?

We track every channel through to the booking engine, so a hotel group can see which campaigns produce direct bookings and shift budget toward them. We do not promise a figure: the result depends on your rates, inventory and brand demand.

### Do you run creator and XHS campaigns for travel brands?

Yes. We source, brief and contract Malay, Chinese and Indian-community creators, and we run Xiaohongshu content for travellers from China who plan their trips there.

### Do you build travel CRM or booking systems?

We build a CRM around your booking engine, WhatsApp and sales team, or integrate the one you have. We do not sell CRM or booking-engine software; what we build is yours.      Let's talk

## Marketing a travel platform, hotel group or operator in Malaysia?
  [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20industries-travel-hospitality-marketing%29)