# Affiliate Program Malaysia: A Guide for Brands
> Source: https://shakalakaa.my/resources/affiliate-program-malaysia-for-brands · Updated: 2026-10-11 · Market: MY
[Resource · E-commerce](https://shakalakaa.my/resources)

# Affiliate Program Malaysia: A Guide for Brands

For marketing teams at Malaysian brands: how to set up and run an affiliate program in Malaysia from the paying side, platform by platform.     Quick answer

An affiliate program pays creators, publishers or coupon sites a commission when their link or code produces a sale. Most Malaysian brands run one inside Shopee, Lazada or TikTok Shop, where the platform tracks the orders, and some add an affiliate network for their own website.

By [shakalakaa team](https://shakalakaa.my/about/editorial) · Published 11 October 2026

Last updated October 2026

## What an affiliate program is, for a brand

Affiliate marketing is performance-based: the brand pays a partner for a sale or another tracked action, not for a post. ACCESSTRADE, a network that operates in Malaysia, describes the action as a sale, a lead such as a registration, a call or a download.

Search for affiliate marketing Malaysia and most results are written for people who want to earn. This guide is for the brand that pays: which programme to use, how to set commission, how to track it and what the rules say about disclosure.

Partners come in a few types. Shopee Malaysia has listed social media influencers, coupon and cashback platforms, price comparison platforms and content publishers as its affiliate partners. On TikTok Shop the partners are mainly creators selling in videos and LIVE.

## Shopee, Lazada and TikTok Shop: where each programme sits

| Platform | Seller-side programme | What the platform says |
|---|---|---|
| Shopee | Affiliate Marketing Solution (AMS) | Sellers reach affiliate partners: influencers, coupon and cashback sites, price comparison sites and content publishers (Shopee Malaysia, June 2022) |
| Lazada | LazAffiliate (Lazada Affiliate Programme) | An annual US$100 million investment announced in 2025; since July 2026 creators in Malaysia can tag Lazada products in Facebook posts and earn commission on purchases |
| TikTok Shop | Affiliate, in Seller Centre | Open collaboration lets all affiliate creators promote your products; target collaboration works with creators you choose. Sellers pay only when a sale is made |

Commission rates, eligibility and campaign rules are set inside each Seller Centre and change often, so check them there before you plan. We do not quote rates here.

Lazada says opening product catalogues to creators gives brands and sellers a new route to discovery and sales, with Instagram tagging to follow. Plan affiliate pushes around the [Malaysian mega-sale calendar](https://shakalakaa.my/resources/malaysia-mega-sale-calendar), when creator content and vouchers work hardest.

## Affiliate networks for your own website

If you sell on your own site, or want leads or app installs, a network brings the publishers and the tracking. Involve Asia says it gives brands access to over 800,000 publishers: creators, content sites, affiliate marketers, coupon and loyalty sites. ACCESSTRADE runs a cost-per-action network in Japan, Indonesia, Thailand, Vietnam, Singapore and Malaysia.

impact.com, a partnership platform, sets out six steps for a Malaysian brand: define goals, study competitors' programmes, choose the products, decide commission, choose partners, then choose a management platform.

## Designing commission

Set commission from your margin after platform fees and vouchers, not from what a competitor shows. impact.com describes two common structures: a percentage of each sale, or a flat amount per sale.

Reward the creators who sell, not only the ones who sign up. In our published TikTok Shop work, RaeLele used tiered commission and a monthly bonus leaderboard, and Swiss Thomas used tiered commission with monthly prizes for top sellers.

## Tracking and what to measure

Read affiliate results from the platform's own reports in your account: orders, commission paid, and which affiliates drove them. Ask an agency or affiliate for those figures from your own Seller Centre, not a screenshot.

The figure that matters is the share of sales coming from affiliates, and the cost per order against your paid ads. In our three published TikTok Shop cases, affiliates produced 44% to 52% of shop sales by the end of the period.

## Vetting creators

Check that a creator's audience matches your buyer, look at what they have sold before, and watch for bought followers, views or comments. For health, beauty and supplement products, agree what may be claimed before anyone posts.

For a launch or a product that needs explaining, a paid [KOL campaign](https://shakalakaa.my/services/kol-marketing) gives you more control over the message than an open affiliate offer. Our guide to [KOL, KOC and UGC](https://shakalakaa.my/resources/kol-koc-ugc-meaning) explains the difference.

## Disclosure and compliance in Malaysia

The Content Code 2022 from the Communications and Multimedia Content Forum (in effect since 30 May 2022) says advertisements must be presented so it is clear they are advertisements, and that paid promotions controlled by the advertiser must be clearly identified. Responsibility falls mainly on advertisers, but influencers and agencies must also follow it.

In August 2026 the Content Forum consulted on draft Influencer Guidelines. The draft treats affiliate links and codes as commercial content, says labels such as 'Affiliate' should not replace a clear 'Ad' label, and asks for livestream disclosures to be repeated. It is a draft and may change after feedback.

## When to use creators or live commerce instead

An affiliate program pays only on sales, but you control less of what is said. Many brands run it next to paid creator content and live selling, so the same creators sell in videos and on LIVE.

That is how we run TikTok Shop for brands on our [live commerce](https://shakalakaa.my/services/live-commerce) service: shopping ads, an affiliate programme that briefs creators and pays them on commission, and scheduled live sessions. See also our [e-commerce marketing](https://shakalakaa.my/industries/ecommerce-marketing) page.

| Case | Active creator affiliates | Share from affiliates | Monthly GMV |
|---|---|---|---|
| Swiss Thomas (Jan–Aug 2026) | 110 to 3,400+ | 52% of sales | Up 6.2× |
| RaeLele (Apr–Dec 2025) | 65 to 2,100+ | 48% of GMV | Up 5.4× |
| MANSPOT (Jan–Aug 2025) | 48 to 1,450+ | 44% of GMV | Up 4.7× |

All figures are as published in our Malaysian case studies, from TikTok Shop Seller Center and Affiliate Center data.

## Sources
 Show all 11 sources

- TikTok Shop — Affiliate Marketing (seller page): Open and target collaboration; sellers pay only when a sale is made — [https://shop.tiktok.com/business/en/affiliate↗ (opens in a new tab)↗ (opens in a new tab)](https://shop.tiktok.com/business/en/affiliate) (verified 2026-10-11)
- Lazada joins Meta's Affiliate Partnerships programme (Lazada release, 8 July 2026, via Technode Global): Malaysia included; creators earn commission on purchases; US$100 million annual LazAffiliate investment announced 2025 — [https://technode.global/?p=126599↗ (opens in a new tab)↗ (opens in a new tab)](https://technode.global/?p=126599) (verified 2026-10-11)
- Shopee to help local sellers boost sales with more collaborative features (Shopee Malaysia release, 20 June 2022, via Media OutReach): Affiliate Marketing Solution; affiliate partner types — [https://vietnamnews.vn/media-outreach/1251873/shopee-to-help-local-sellers-boost-sales-with-more-collaborative-features.html↗ (opens in a new tab)↗ (opens in a new tab)](https://vietnamnews.vn/media-outreach/1251873/shopee-to-help-local-sellers-boost-sales-with-more-collaborative-features.html) (verified 2026-10-11)
- Involve Asia — for advertisers: Over 800,000 publishers; publisher types — [https://app.involve.asia/v2/affiliate-advertiser↗ (opens in a new tab)↗ (opens in a new tab)](https://app.involve.asia/v2/affiliate-advertiser) (verified 2026-10-11)
- ACCESSTRADE — about: CPA affiliate network; markets incl. Malaysia; definition of an action — [https://accesstrade.global/↗ (opens in a new tab)↗ (opens in a new tab)](https://accesstrade.global/) (verified 2026-10-11)
- impact.com — affiliate marketing and partnerships in Malaysia: Six steps; percentage and flat-rate commission — [https://impact.com/partnerships/how-to-get-started-affiliate-marketing-partnerships-malaysia/↗ (opens in a new tab)↗ (opens in a new tab)](https://impact.com/partnerships/how-to-get-started-affiliate-marketing-partnerships-malaysia/) (verified 2026-10-11)
- Content Code 2022, Part 3 (Communications and Multimedia Content Forum of Malaysia): Part 3 clauses 1.3, 6.1 and 6.2 — [https://contentforum.my/wp-content/uploads/2024/01/Content-Code-2022.pdf↗ (opens in a new tab)↗ (opens in a new tab)](https://contentforum.my/wp-content/uploads/2024/01/Content-Code-2022.pdf) (verified 2026-10-11)
- Public Consultation Paper No. 1/2026: Influencer Guidelines 2026 (Content Forum, draft): Consultation 17 August to 30 September 2026; disclosure proposals — [https://contentforum.my/wp-content/uploads/2026/08/Public-Consultation-Paper-Influencer-Guidelines-2026.pdf↗ (opens in a new tab)↗ (opens in a new tab)](https://contentforum.my/wp-content/uploads/2026/08/Public-Consultation-Paper-Influencer-Guidelines-2026.pdf) (verified 2026-10-11)
- Swiss Thomas case study: Affiliates 110 to 3,400+, 52% of sales, GMV up 6.2× — https://shakalakaa.my/case-studies/tiktok-shop-home-appliances-malaysia (verified 2026-10-11)
- RaeLele case study: Affiliates 65 to 2,100+, 48% of GMV, GMV up 5.4× — https://shakalakaa.my/case-studies/tiktok-shop-consumer-electronics-malaysia (verified 2026-10-11)
- MANSPOT case study: Affiliates 48 to 1,450+, 44% of GMV, GMV up 4.7× — https://shakalakaa.my/case-studies/tiktok-shop-mens-grooming-malaysia (verified 2026-10-11)

Published by shakalakaa team · [Editorial standards](https://shakalakaa.my/about/editorial) · All resources

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## Frequently Asked Questions

### What is an affiliate program for a brand in Malaysia?

A way to pay creators, publishers or coupon and cashback sites a commission only when their link or code produces a sale or another tracked action. Most Malaysian brands run one inside Shopee, Lazada or TikTok Shop, and some use a network such as Involve Asia, ACCESSTRADE or impact.com for their own website.

### Which marketplaces in Malaysia have affiliate programmes for sellers?

Shopee has its Affiliate Marketing Solution (AMS), Lazada has LazAffiliate, and TikTok Shop has Affiliate in Seller Centre, with open collaboration for all affiliate creators and target collaboration with creators you choose.

### What commission should we offer affiliates?

Rates and rules are set in each platform's Seller Centre and change often, so check them there. Work from your margin after platform fees and vouchers, and reward top sellers with tiers or bonuses rather than a higher flat rate for everyone.

### Do affiliate posts need to be disclosed in Malaysia?

Yes. The Content Code 2022 says paid promotions must be clearly identified as advertisements. The Content Forum's 2026 draft Influencer Guidelines treat affiliate links and codes as commercial content and propose a clear 'Ad' label.

### Should we run an affiliate program or a KOL campaign?

Often both. Affiliates are paid on sales but you control less of the message; paid KOLs suit launches and products that need explaining. On TikTok Shop many brands run affiliates, ads and live selling together.      Let's talk

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