# How Lazada Ads Work in Malaysia: Sponsored Solutions Explained
> Source: https://shakalakaa.my/resources/lazada-ads-guide-malaysia · Updated: 2026-10-20 · Market: MY
Resource · How-to Guide · Malaysia

# How Lazada Ads Work in Malaysia: Sponsored Solutions Explained

For brand and e-commerce managers running Lazada ads in-house or briefing an agency: what each Lazada Sponsored Solution does and how it is charged, checked against Lazada's own Sponsored Solutions terms. To have marketplace ads run for you, see our [e-commerce marketing service](https://shakalakaa.my/industries/ecommerce-marketing).    Last updated October 2026 Quick answer

Lazada ads in Malaysia run through Lazada Sponsored Solutions. Sponsored Max and Sponsored Discovery are prepaid and charged per click, Sponsored Affiliates charges a commission on each sale, and display formats are postpaid per thousand impressions or per day. Your spend is set by the click fee you choose and a monthly budget cap. Guide by shakalakaa.

## Which Lazada Sponsored Solutions can Malaysian sellers use?

**Last updated: October 2026. Last checked: 19 October 2026** against Lazada's [General Terms and Conditions↗ (opens in a new tab)](https://terms.alicdn.com/legal-agreement/terms/suit_bu1_other/suit_bu1_other202003201011_68617.html) (Lazada Sponsored Solutions), version effective 11 August 2026. In Malaysia the contracting entity is Ecart Services Malaysia Sdn. Bhd.

| Solution | What it does | Billing |
|---|---|---|
| Sponsored Max | Shows products in search and other listing slots, weighing paid and organic factors | Prepaid, per click (a Cost Per Sale mode is postpaid, per sale) |
| Sponsored Discovery | Shows products for chosen keyword searches and in sections such as Just For You | Prepaid, per click |
| Sponsored Store | Shows your shop or product pages on keyword searches | Prepaid, per click |
| Sponsored Affiliates | Pays affiliate marketers for sales they drive | Postpaid commission per sale |
| New Product Launcher | Promotes selected newly listed products | Prepaid, per click |
| Sponsored Display | Banner creatives across the platform | Postpaid, per thousand impressions or per day |
| Sponsored Media | Campaigns on selected third-party platforms | Prepaid; depends on the third-party platform |

Sponsored Brand Search, Sponsored Brand Boost and Sponsored Display are only offered to sellers Lazada selects. Lazada can refuse a click fee or commission rate it does not accept.

## How are Lazada ads billed?

Most Lazada ads draw on a prepaid credit account. On per-click solutions you pay a click fee for each visit to your shop or product page, at the rate you choose in the portal.

You can set a budget per calendar month (or another period the portal shows). When you hit it, Lazada stops the ads within a reasonable time, and the charge should not exceed 110% of your budget. Any excess is refunded to your account unless it was caused by the seller.

## How do you start a Lazada ad campaign?

1. Decide what you want: sales on chosen products (Sponsored Max or Sponsored Discovery), store visits (Sponsored Store) or creator-driven sales (Sponsored Affiliates).
2. Accept the Sponsored Solutions terms and top up prepaid credit.
3. Choose the products to promote, starting with listings that already convert.
4. Set your click fee (bid) or, for Sponsored Max, a target return, then a budget cap.
5. Run for at least a week before judging, then cut keywords and products that spend without selling.

Step order is shakalakaa's practical sequence; screen names and options in Lazada's portal can change. The billing rules in each step come from Lazada's terms.

## How do you decide a Lazada ads budget?

Work backwards from margin: we found no official Malaysian click price, and shakalakaa has no sourced Lazada cost benchmarks. Your break-even return on ad spend (ROAS) is 1 divided by your margin after fees: a 25% margin needs a ROAS of at least 4.

| Factor | Effect on cost |
|---|---|
| Click fee (bid) | Higher bids win more placements but raise cost per order |
| Conversion rate | Better listings, reviews and price turn the same clicks into more orders |
| Order value | Bundles raise revenue per click |
| Season | Mega sales attract more advertisers, so auctions get more competitive |
| Budget cap | Stops spend once reached, within 110% of the cap |

## Need it done for you?

If you want a team to manage Lazada, Shopee and TikTok Shop ads together, see shakalakaa's [e-commerce marketing service](https://shakalakaa.my/industries/ecommerce-marketing). For Shopee's version, read our [Shopee Ads guide](https://shakalakaa.my/resources/shopee-ads-guide-malaysia).

Comparing providers first? See our list of the [best e-commerce marketing agencies](https://shakalakaa.my/blog/best-ecommerce-marketing-agencies-malaysia-2026) in Malaysia (2026).       Related

## Keep exploring
  [serviceE-commerce marketing Malaysia Lazada, Shopee and TikTok Shop growth programmes.](https://shakalakaa.my/industries/ecommerce-marketing)[postHow to go live on Lazada LazLive, Shopee Live and TikTok Shop LIVE step by step.](https://shakalakaa.my/blog/how-to-go-live-shopee-tiktok-malaysia)     FAQ

## Frequently Asked Questions.

### Are Lazada ads prepaid or postpaid?

Both. Click-based solutions such as Sponsored Max, Sponsored Discovery and Sponsored Store are prepaid unless Lazada allows otherwise. Sponsored Affiliates, Sponsored Display and the Sponsored Max Cost Per Sale mode are postpaid.

### What is Lazada Sponsored Max?

Sponsored Max is a Lazada ad solution that shows your products in search and other listing slots, taking paid and organic factors into account. It is usually prepaid and charged per click, with an optional postpaid cost-per-sale mode.

### Can Lazada charge more than my ad budget?

Slightly. Under Lazada's terms, charges for a budget period should not exceed 110% of your budget, and any excess above that is refunded to your account unless the seller caused it.