# Medical Tourism in Malaysia. The market data hospital teams plan against. > Source: https://shakalakaa.my/resources/medical-tourism-malaysia · Updated: 2026-10-14 · Market: MY Resource · Malaysia healthcare travel # Medical Tourism in Malaysia. The market data hospital teams plan against. Healthcare traveller numbers, revenue and source markets from the Malaysia Healthcare Travel Council, the rules a hospital markets under, and how hospitals win international patients. Written for hospital and healthcare-group teams. Quick answer Malaysia received 1.6 million healthcare travellers in 2024, up 14%, and the Malaysia Healthcare Travel Council (MHTC) reports RM3.35 billion in healthcare traveller revenue for 2025. Indonesia accounts for about 65% of that revenue. MHTC promotes the sector, and hospital advertising falls under Ministry of Health rules. This page is written for hospital and healthcare-group teams planning international patient acquisition. ## Key figures The medical tourism Malaysia and healthcare tourism Malaysia figures below come from MHTC, except the one row labelled as an estimate. Each row names its source and the date we checked it. | Figure | Value | Source (checked 14 October 2026) | |---|---|---| | Healthcare travellers, 2024 | 1.6 million (+14% on 2023) | MHTC media release, 24 July 2025 | | Healthcare traveller revenue, 2024 | RM2.72 billion (+21% on 2023) | MHTC media release, 24 July 2025 | | Healthcare traveller revenue, 2025 | RM3.35 billion | MHTC statistics page | | Indonesia's share of medical tourism revenue | About 65% | MHTC media release, Medan, 24 April 2026 | | Bangladeshi healthcare travellers, 2025 | Close to 70,000, about RM50 million in revenue | MHTC media release, 21 September 2026 | | Countries patients come from | Over 60 | MHTC statistics page | | Industry revenue target | RM12 billion by 2030 | MHTC media release, 24 July 2025 | | Malaysia medical tourism market (estimate) | USD 521.5 million in 2025, projected USD 3,285.3 million by 2034 | IMARC Group, third-party estimate | 2026 is the Malaysia Year of Medical Tourism (MYMT 2026), the country's first, launched by MHTC on 24 July 2025 under the tagline "Healing Meets Hospitality". ## The rules a hospital markets under - **MHTC.** The council promotes Malaysia's healthcare travel and works with hospitals in its network, which hold JCI, MSQH or ACHS accreditation. - **Advertising.** A private hospital's advertising sits under the Private Healthcare Facilities and Services Act 1998 and the Ministry of Health's medical advertising guidelines. See our [guide to the healthcare advertising guidelines](https://shakalakaa.my/resources/advertising-guidelines-for-healthcare-facilities-and-services). - **Patient data.** Enquiries from abroad are personal data under the Personal Data Protection Act 2010, from the first form or message onward. Rules in each source market also apply to ads shown there. Confirm specifics with the primary source or your legal adviser. ## How hospitals win international patients 1. ### Source-market SEO Specialty pages in the patient's language, so the hospital is found where the trip is planned. See [SEO](https://shakalakaa.my/services/seo). 2. ### Paid search and social Campaigns run in each source market; for China, see [XHS marketing](https://shakalakaa.my/services/xhs-marketing) and our [XHS medical tourism guide](https://shakalakaa.my/blog/xhs-medical-tourism-malaysia-vm2026). 3. ### Enquiry routing Enquiries routed and followed up on WhatsApp through the hospital's own provider. See [WhatsApp automation](https://shakalakaa.my/services/whatsapp-automation). 4. ### International-patient-centre reporting Every channel reported as appointments at the international patient centre. See [healthcare marketing](https://shakalakaa.my/industries/healthcare-marketing). ## Sources 1. Malaysia Healthcare Travel Council, [MHTC launches MYMT 2026↗ (opens in a new tab)](https://www.malaysiahealthcare.org/press-release/malaysia-healthcare-travel-council-launches-mymt-2026-malaysias-first-medical-tourism-year) (24 July 2025; read 14 October 2026). 2. Malaysia Healthcare Travel Council, [statistics↗ (opens in a new tab)](https://malaysiahealthcare.org/statistics/) and [industry overview↗ (opens in a new tab)](https://malaysiahealthcare.org/industry-overview) (read 14 October 2026). 3. Malaysia Healthcare Travel Council, [Malaysia Healthcare returns to Medan↗ (opens in a new tab)](https://www.malaysiahealthcare.org/press-release/malaysia-healthcare-returns-to-medan-as-indonesian-patients-seek-trusted-second-opinions-abroad) (24 April 2026; read 14 October 2026). 4. Malaysia Healthcare Travel Council via PR Newswire, [Malaysia Healthcare deepens Bangladesh presence↗ (opens in a new tab)](https://www.prnewswire.com/apac/news-releases/malaysia-healthcare-deepens-bangladesh-presence-as-medical-tourism-demand-grows-302884194.html) (21 September 2026; read 14 October 2026). 5. IMARC Group, [Malaysia medical tourism market↗ (opens in a new tab)](https://www.imarcgroup.com/malaysia-medical-tourism-market) (third-party estimate; read 14 October 2026). Client results ## Work we can show [Pantai Hospital Malaysia Private hospital · SEOGrowing International Patient Search for a Malaysian Private Hospital Non-branded international organic traffic grew from 5,200 to 17,420 visitors a month (+235%), and direct international appointments from organic search rose 3.6 times.](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia) Related ## Keep exploring FAQ ## Frequently Asked Questions ### How many medical tourists does Malaysia receive? MHTC reports 1.6 million healthcare travellers in 2024, up 14% on 2023, with RM2.72 billion in revenue. It reports RM3.35 billion in healthcare traveller revenue for 2025 (MHTC media release, 24 July 2025; MHTC statistics page). ### Which countries do they come from? Indonesia accounts for about 65% of Malaysia's medical tourism revenue (MHTC, 24 April 2026). Close to 70,000 Bangladeshi healthcare travellers visited in 2025 (MHTC, 21 September 2026). MHTC says patients come from over 60 countries. ### What advertising rules apply to hospitals marketing abroad? A Malaysian private hospital's advertising sits under the Private Healthcare Facilities and Services Act 1998 and the Ministry of Health's medical advertising guidelines, patient data under the PDPA 2010, and ads shown abroad must also meet the rules of each source market. ### How do hospitals measure international-patient marketing? In enquiries and appointments at the international patient centre, by source market and channel. For Pantai Hospital Malaysia, direct international appointments from organic search rose 3.6 times (published case study). For hospital teams ## Planning international patient acquisition for a hospital group? [Talk to our healthcare team](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20resources-medical-tourism-malaysia%29)