# Top Influencers in Malaysia by Niche (2026) > Source: https://shakalakaa.my/resources/top-influencers-malaysia · Updated: 2026-10-29 · Market: MY Resource · Creator list · Malaysia # Top Influencers in Malaysia by Niche (2026) 22 Malaysian creators grouped by niche, each checked on their public profile, with follower ranges rather than exact counts. Last updated October 2026 Quick answer This list names 22 Malaysian influencers across beauty, food, tech, lifestyle, finance, parenting and Chinese-language content, each with a public YouTube channel listed in Malaysia. Follower ranges were read from each public profile on 19 October 2026. shakalakaa does not represent these creators; brands can use the list as a starting point for creator research. ## How was this list of Malaysian influencers put together? Last updated: October 2026 We opened each creator's public YouTube channel on 19 October 2026 and kept only channels whose About page lists Malaysia as the country. Follower figures are YouTube subscribers, shown as ranges as of 19 October 2026; the same creators may have larger audiences on TikTok or Instagram, which we did not count. shakalakaa wrote this list and does not represent, manage or have a commercial arrangement with any creator on it. No creator paid to appear, and we list no private contact details; use the business contact on each creator's own profile. ## Who are the top influencers in Malaysia by niche? The table groups creators by their main content niche, from beauty and food to tech, lifestyle, finance and parenting. Chinese-language creators are listed separately in the next section. | Niche | Creator | Handle | Platform checked | Followers (range) | Public profile | |---|---|---|---|---|---| | Beauty | Aisha Liyana | @AishaLiyana | YouTube | 100K–500K | YouTube channel↗ (opens in a new tab) | | Food | Che Nom | @CheNom | YouTube | 1M–5M | YouTube channel↗ (opens in a new tab) | | Food | Best Food Malaysia | @bestfoodmy | YouTube | 500K–1M | YouTube channel↗ (opens in a new tab) | | Tech | SoyaCincau | @soyacincautv | YouTube | 50K–100K | YouTube channel↗ (opens in a new tab) | | Tech | SoyaCincau BM | @SoyaCincauBM | YouTube | 100K–500K | YouTube channel↗ (opens in a new tab) | | Tech | Paanhanztech | @Paanhanztech | YouTube | 100K–500K | YouTube channel↗ (opens in a new tab) | | Tech | MONALIZAPC | @monalizamy | YouTube | 100K–500K | YouTube channel↗ (opens in a new tab) | | Tech | Misai Gadget | @MisaiGadget | YouTube | 50K–100K | YouTube channel↗ (opens in a new tab) | | Tech | Ts. Syazwan Shahril | @syazone90 | YouTube | 10K–50K | YouTube channel↗ (opens in a new tab) | | Lifestyle | JinnyboyTV | @Jinnyboy | YouTube | 1M–5M | YouTube channel↗ (opens in a new tab) | | Lifestyle | Joseph Germani | @josephgermani | YouTube | 100K–500K | YouTube channel↗ (opens in a new tab) | | Lifestyle | Nandini Balakrishnan | @nandinibalakrish | YouTube | 10K–50K | YouTube channel↗ (opens in a new tab) | | Finance | Mahersaham | @Mahersaham | YouTube | 50K–100K | YouTube channel↗ (opens in a new tab) | | Finance | The Millennial Finance (Emir) | @MillennialFinanceMalaysia | YouTube | 10K–50K | YouTube channel↗ (opens in a new tab) | | Finance | Roti Telur Finance | @rotitelurfinance | YouTube | 10K–50K | YouTube channel↗ (opens in a new tab) | | Parenting | Emma and Farris | @emmaandfarris | YouTube | 10K–50K | YouTube channel↗ (opens in a new tab) | | Parenting | Ceebabe2u | @ceebabe2u | YouTube | 10K–50K | YouTube channel↗ (opens in a new tab) | Two channels on the list are run by companies rather than one person: Best Food Malaysia and SoyaCincau. SoyaCincau runs an English and a Malay channel, both listed. ## Who are the top Chinese-language influencers in Malaysia? These Malaysian creators publish mainly in Mandarin, which matters for brands reaching Chinese-speaking Malaysians. Most list a business contact on their channel. | Creator | Handle | Platform checked | Followers (range) | Public profile | |---|---|---|---|---| | Ling BigYong 林BIG咏 | @LBY | YouTube | 1M–5M | YouTube channel↗ (opens in a new tab) | | Bryson Lew 刘铠翔 | @bryson_lew | YouTube | 1M–5M | YouTube channel↗ (opens in a new tab) | | BBK Network | @BBKNetwork | YouTube | 500K–1M | YouTube channel↗ (opens in a new tab) | | Tomato Odd | @TomatoOdd | YouTube | 500K–1M | YouTube channel↗ (opens in a new tab) | | Clarence Wong Sin You | @ClarenceWongSinYou | YouTube | 100K–500K | YouTube channel↗ (opens in a new tab) | For Chinese-language reach on Xiaohongshu, creator work runs differently; see our [Xiaohongshu marketing service](https://shakalakaa.my/services/xhs-marketing). ## How should a brand choose an influencer from a list like this? Start from the audience you need, not from follower count. A list shows who is popular; it does not show whether their followers are your buyers. 1. Check audience language and location against your market (Malay, English, Chinese or Tamil-speaking, and which states) 2. Work out engagement on recent posts with an [engagement rate calculator](https://shakalakaa.my/tools/engagement-rate-calculator) 3. Read the last few months of posts for brand-safety and competitor deals 4. Ask for past brand results in sales or bookings, not only views 5. Agree disclosure, usage rights and paid-ad permissions before the brief ## What does it cost to work with a Malaysian influencer? Fees depend on the creator's tier, platform, number of deliverables, usage rights, exclusivity and timing, so a single figure would mislead. We have no sourced rate for these creators and do not publish rates of our own. To sense-check a quote, use our [KOL rate calculator](https://shakalakaa.my/tools/kol-rate-calculator). For live selling hosts, see the third-party figures in our [live host rates index](https://shakalakaa.my/resources/live-host-rates-malaysia). ## Need help finding the right creators for a campaign? Need the right creators for your campaign? See our [KOL marketing service](https://shakalakaa.my/services/kol-marketing). We work for brands: shortlisting creators against the brief, contracting rights and disclosure, approving posts and reporting results by creator. For definitions, see [KOL, KOC and UGC meaning](https://shakalakaa.my/resources/kol-koc-ugc-meaning). Related ## Keep exploring [serviceKOL marketing Malaysia Brand-side creator sourcing, contracts, rights and sales reporting.](https://shakalakaa.my/services/kol-marketing)[resourceMicro influencers in Malaysia What counts as micro and how brands vet and use them.](https://shakalakaa.my/resources/micro-influencers-malaysia)[toolEngagement rate calculator Check a creator's engagement before you brief them.](https://shakalakaa.my/tools/engagement-rate-calculator) FAQ ## Frequently asked questions ### Who are the biggest influencers in Malaysia? On YouTube, the largest Malaysian channels on this list are Che Nom, Ling BigYong, Bryson Lew and JinnyboyTV, each with one to five million subscribers as of 19 October 2026. Rankings change by platform, so check TikTok and Instagram separately. ### How do I contact a Malaysian influencer for a collaboration? Use the business contact the creator publishes on their own profile; some list a manager or studio instead of a personal address. Brief them in writing with deliverables, timing, usage rights and disclosure. ### Does shakalakaa represent these influencers? No. shakalakaa works for brands and does not represent, manage or hold a roster of creators. The list is independent research from public profiles. ### Why are follower numbers shown as ranges? Follower counts change every day, so ranges stay accurate for longer. Each range is the YouTube subscriber count we read on the creator's public channel on 19 October 2026. Let's talk ## Let's start the convo [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20resources-top-influencers-malaysia%29)