# Singapore tourism statistics. The numbers hotels, attractions and MICE teams plan against.
> Source: https://shakalakaa.com/sg/resources/tourism-statistics · Updated: 2026-10-15 · Market: SG
Resource · Singapore tourism data

# Singapore tourism statistics. The numbers hotels, attractions and MICE teams plan against.

Visitor arrivals, tourism receipts, source markets, hotel performance and STB forecasts from the Singapore Tourism Board and SingStat, with the date each figure was checked. Written for tourism operators.     Quick answer

Singapore received 16.9 million international visitors in 2025, up 2.3%, and record tourism receipts of S$32.8 billion (Singapore Tourism Board). STB expects 17 to 18 million visitors and S$31.0 to 32.5 billion in receipts in 2026. China, Indonesia and Malaysia send the most visitors. This page is written for hotel, attraction and MICE teams.

## Key figures

These tourism statistics Singapore publishes come from STB releases and SingStat tables. Each row names its source and the date we checked it.

| Figure | Value | Source (checked 15 October 2026) |
|---|---|---|
| International visitor arrivals, 2025 | 16.9 million (+2.3%) | STB media release, 3 February 2026 |
| Tourism receipts, 2025 | S$32.8 billion (+10%), a record | STB media release, 20 May 2026 |
| Visitor arrivals, January to August 2026 | 11.4 million (−1.7%) | SingStat table M550001, updated 5 October 2026 (our sum of monthly figures) |
| Hotel occupancy, gazetted hotels, 2025 | 82.0% | SingStat table M550111, updated 1 September 2026 |
| Hotel room revenue, 2025 | S$5.37 billion | SingStat table M550111, updated 1 September 2026 |
| STB forecast, 2026 | 17 to 18 million visitors; about S$31.0 to 32.5 billion in receipts | STB media release, 3 February 2026; repeated 8 May 2026 |

STB's 2026 receipts range sits below the 2025 result, and arrivals to August 2026 trail 2025. STB repeated the range on 8 May 2026.

## The Singapore tourism industry

The Singapore tourism industry aims for S$47 to 50 billion in tourism receipts by 2040, STB's chief executive said on 8 May 2026.

Hotels: 285 gazetted hotels averaged 82.0% occupancy in 2025 (SingStat). Business events: STB aims to triple MICE tourism receipts to S$4.5 billion by 2040 (20 May 2026).

## Where visitors come from

Five markets sent about 9.3 million of Singapore's 16.9 million visitor arrivals in 2025.

| Source market | Visitor arrivals, 2025 |
|---|---|
| Mainland China | 3.10 million |
| Indonesia | 2.44 million |
| Malaysia | 1.28 million |
| Australia | 1.27 million |
| India | 1.21 million |

Source: SingStat table M550001 (STB data); STB release, 3 February 2026. Chinese visitors plan trips on Xiaohongshu; see [XHS marketing in Singapore](https://shakalakaa.my/services/xhs-marketing-singapore).

## Rules a tourism business markets under

- **Travel agents.** Firms arranging travel or tours need an STB licence under the Travel Agents Act 1975. See [STB licensing↗ (opens in a new tab)](https://www.stb.gov.sg/licensing-support/licenses/travel-agent-licence/).
- **Guest and lead data.** The PDPA and the Do Not Call rules cover enquiries and follow-up. See [PDPA and DNC](https://shakalakaa.my/blog/dnc-pdpa-singapore-lead-followup).
- **Healthcare travel.** Hospitals reaching patients abroad work under MOH advertising rules. See [healthcare tourism data](https://shakalakaa.my/resources/healthcare-tourism-singapore).

These are pointers, not advice. Confirm specifics with the primary source or your legal adviser.

## How operators win international demand

1. ### Source-market search Pages in the visitor's language, found where the trip is planned. See [SEO in Singapore](https://shakalakaa.my/services/seo-singapore).
2. ### AI answers Facts written so AI assistants quote them. See [GEO in Singapore](https://shakalakaa.my/services/geo-ai-search-optimization-singapore).
3. ### Xiaohongshu for Chinese visitors Notes and creators reach visitors before they book, run as a separate visitor thread from local content.
4. ### WhatsApp follow-up Enquiries and booking questions answered on WhatsApp. See [WhatsApp automation](https://shakalakaa.my/services/whatsapp-automation-singapore).

No Singapore hotel or attraction case is published yet.

## Sources

1. Singapore Tourism Board, [record tourism receipts, January to September 2025↗ (opens in a new tab)](https://www.stb.gov.sg/about-stb/media-publications/media-centre/record-singapore-tourism-receipts-from-january-to-september-2025/) (3 February 2026; arrivals, source markets, 2026 forecast; read 15 October 2026).
2. Singapore Tourism Board, [Singapore raises the bar for global business events↗ (opens in a new tab)](https://www.stb.gov.sg/about-stb/media-publications/media-centre/singapore-raises-the-bar-for-global-business-events/) (20 May 2026; 2025 receipts, MICE goal).
3. Singapore Tourism Board, [chief executive's speech, Tourism Industry Conference 2026↗ (opens in a new tab)](https://www.stb.gov.sg/about-stb/media-publications/speeches/speech-by-ms-melissa-ow--chief-executive--singapore-tourism-board--at-the-tourism-industry-conference-2026/) (8 May 2026; 2040 goal).
4. SingStat, [international visitor arrivals (M550001)↗ (opens in a new tab)](https://tablebuilder.singstat.gov.sg/table/TS/M550001) and [hotel statistics (M550111)↗ (opens in a new tab)](https://tablebuilder.singstat.gov.sg/table/TS/M550111) (read 15 October 2026).
5. Singapore Tourism Board, [Travel Agent Licence↗ (opens in a new tab)](https://www.stb.gov.sg/licensing-support/licenses/travel-agent-licence/) (read 15 October 2026).
      Related

## Keep exploring
      FAQ

## Frequently Asked Questions

### How many visitors did Singapore receive in 2025?

16.9 million international visitors, up 2.3% on 2024, according to the Singapore Tourism Board (3 February 2026). Tourism receipts reached a record S$32.8 billion (STB, 20 May 2026).

### Where do Singapore's visitors come from?

In 2025 the largest source markets were Mainland China (3.10 million), Indonesia (2.44 million), Malaysia (1.28 million), Australia (1.27 million) and India (1.21 million), per SingStat and STB.

### What does STB forecast for 2026?

17 to 18 million visitors and about S$31.0 to 32.5 billion in tourism receipts (STB, 3 February 2026, repeated 8 May 2026). Arrivals for January to August 2026 were 1.7% below the same months of 2025.

### How are Singapore hotels performing?

Gazetted hotels averaged 82.0% occupancy in 2025, with S$5.37 billion in room revenue (SingStat, updated 1 September 2026).      For tourism operators

## Planning international demand for a hotel, attraction or MICE venue?
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