# Branding in Malaysia. For groups, corporates and institutions.
> Source: https://shakalakaa.my/services/branding · Updated: 2026-10-13 · Market: MY
# Branding in Malaysia. For groups, corporates and institutions.

Last updated: October 2026 [Book a free strategy call](https://shakalakaa.my/contact)Work we can show      Quick answer

shakalakaa brands listed companies, groups, institutions and multi-site brands in Malaysia: corporate identity, rebrands, product and launch identities, and brand guidelines.

Design, copy, video and web are made by our own team. For UEM Edgenta, a listed group, we delivered the copywriting, corporate page design, and video and photography for its sustainability programme.

Trusted by Malaysian GLCs, listed groups and platforms [TNB Electron](https://shakalakaa.my/case-studies/ev-charging-launch-campaign) [UEM Edgenta](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign) Shopee [Pantai Hospital](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia) [Sunway Property](https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia) Sunway International School [SuperDNA](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia)   [See all case studies](https://shakalakaa.my/case-studies)    What we deliver

## What a brand programme covers.

### Brand strategy and positioning

What the organisation stands for, who it speaks to, and how it differs from its competitors.

### Identity system and guidelines

Logo, colour, type and layout rules that subsidiaries, agencies and staff can apply.

### Corporate and campaign copy

The words for the website, reports, launches and campaigns, in the brand voice.

### Brand video and photography

Corporate film and photography produced by our own crew.

### Corporate website and landing pages

The site and pages the new brand launches on. See [web design and development](https://shakalakaa.my/services/web-design-development).

### Launch campaign

Paid and organic launch work, measured after launch. See [performance marketing](https://shakalakaa.my/services/performance-marketing).

After launch, the same team works as the graphic design company Malaysia groups keep for ongoing design. See our [design package](https://shakalakaa.my/services/design-package).    How we work

## How a brand programme runs.

### Discovery

Stakeholder interviews and a review of how the brand is used today.

### Positioning

One agreed statement of what the brand stands for and for whom.

### Identity & guidelines

The identity system and the rules for using it.

### Rollout assets

Website, video, social and print files produced for launch.

### Launch & measurement

The launch campaign, then a read on recall, enquiries and site behaviour.      Governance

## Rebrands for listed companies and groups.

A branding company Malaysia's listed companies hire has to work inside their governance: board and stakeholder sign-off at each stage, brand architecture across subsidiaries, and approvals that every claim must survive. Disclosure timing is the client's own matter; we plan the rollout around it.     Client results

## Work we can show.
  [UEM Edgenta Berhad Listed group · copy, web, videoUEM Edgenta: Sustainability Communications Campaign — Copywriting, Corporate Page Design, Video & Photography Copywriting, corporate page building and design, and video and photography for the group's sustainability programme.](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign)[TNB Electron EV charging · 3D design, launch campaignTNB Electron: 3D Station Design and Launch Campaign for EV Charging Hubs in Malaysia Aided brand recall among Peninsular EV owners rose from 18% to 56% within six months of launch.](https://shakalakaa.my/case-studies/ev-charging-launch-campaign)    Fit

## Who this isn't for.

Logo-only jobs and single-shop rebrands are outside this work. We brand organisations with a marketing or corporate-communications function, and every engagement is a custom quote.     More From shakalakaa

## Explore Related Services.
       FAQ

## Frequently Asked Questions.

### What does a branding agency in Malaysia deliver?

Brand strategy and positioning, an identity system with guidelines, corporate and campaign copy, brand video and photography, the website the brand launches on, and the launch campaign.

### How long does a corporate rebrand take?

It depends on the number of stakeholders, subsidiaries and rollout assets. We agree the stages and sign-off points in the proposal, so the timeline is fixed before work starts.

### Do you handle the website and video for a rebrand?

Yes. Design, copy, video, photography and web are made by our own team, so the new identity launches across every asset at once.

### Do you work with listed companies and their subsidiaries?

Yes. Our published work includes UEM Edgenta, a listed group, and TNB Electron. We plan brand architecture across subsidiaries and work through board and stakeholder sign-off.

### How is a branding programme scoped?

After a discovery call we scope the strategy, identity, assets and rollout you need. Every engagement is a custom quote; we do not publish a rate card.      Let's talk

## Planning a brand or rebrand in Malaysia?
  [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20services-branding%29)