# Meta Ads Agency in Malaysia (Facebook & Instagram). > Source: https://shakalakaa.my/services/meta-ads · Updated: 2026-10-21 · Market: MY # Meta Ads Agency in Malaysia (Facebook & Instagram). shakalakaa is the Facebook marketing agency behind lead and sales campaigns for Malaysian brands. [Book a free strategy call](https://shakalakaa.my/contact)See work we can show Last updated October 2026 Quick answer shakalakaa runs Meta Ads for Malaysian brands, starting with pixel and Conversions API signal quality, then testing creative and audiences before scaling budget. Published Meta results include Swiss Thomas, Activ (Respack), Ruby Cell and Sunway Serene 2, at 100–180 leads a month. Trusted by Malaysian GLCs, listed groups and platforms [TNB Electron](https://shakalakaa.my/case-studies/ev-charging-launch-campaign) [UEM Edgenta](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign) Shopee [Pantai Hospital](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia) [Sunway Property](https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia) [SuperDNA](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia) [See all case studies](https://shakalakaa.my/case-studies) ## Working with a listed group, GLC, hospital or national brand ### One team across business units Separate plans and budgets per brand or unit, run by one accountable team so nothing falls between agencies. ### Ready for procurement A registered Malaysian company (Plixitt Solutions, BRN 003426311-V) with documentation your procurement and legal teams can review, including how personal data is handled under the PDPA. ### A named lead and management reporting One named lead for your account and reporting written for management, not dashboards for their own sake. ### Reported on the outcome you count Results are reported on the business outcome your team counts: qualified leads, booked consultations, applications or sales, as each of our case studies states. ### Your other markets, run properly If your group also operates in Singapore, Australia, Hong Kong or Taiwan, each market gets its own plan and its own pages, never a copy of Malaysia. [How we work with large organisations in Malaysia](https://shakalakaa.my/enterprise) Core logic ## One Platform, One Connected System. Facebook and Instagram run through the same Meta Ads Manager, the same Pixel, and the same optimisation algorithm — which is why we manage them as **one system**, not two separate line items. RM 35M Client media spend managed All accounts, 2025 · ~70% Malaysia · USD 1 = RM 4.30 (Dec 2025) 2,400+ Creative assets produced in-house All client accounts, 2025 70+ Accounts under management As at September 2026 5 Markets served Malaysia · Singapore · Hong Kong · Australia · Taiwan 4.2× Return on ad spend, e-commerce accounts E-commerce accounts, Jan–Dec 2025 -38% Cost per qualified lead since onboarding Lead-gen accounts, first 90 days vs Dec 2025 閱讀繁體中文版 → Large Firms ## Meta Ads for Large Firms. Large brands and institutions spend enough on Meta that small inefficiencies become large numbers. ## Also Searched As: Facebook Ads Agency Malaysia. "Meta Ads" and "Facebook Ads" describe the same platform — Meta is the company, Facebook and Instagram are the two placements it runs. What's included ## Full-Funnel, Not Just Ads Live. Every Meta Ads engagement covers the full structure — prospecting to cold audiences, retargeting to warm ones, and Advantage+ shopping campaigns where the catalogue fits — built on a creative system rather than one-off ad sets, so testing compounds instead of restarting each month. Click-to-WhatsApp ## Malaysians Buy in WhatsApp. Meta's native Click-to-WhatsApp Ads (CTWA) objective sends a click straight into a WhatsApp conversation — no website form, no extra step, and near-zero friction for a mobile-first market where Malaysian consumers overwhelmingly prefer to enquire this way. Instagram Advertising in Malaysia ## Same System, IG-First Creative. Instagram ads in Malaysia run through the exact same Meta Ads Manager, Pixel and CAPI setup as Facebook — there is no separate "Instagram agency" system, whatever a listing site implies. Compliance ## KKM/MDC-Compliant Meta Creative. Clinic advertising on Meta carries real compliance boundaries — prohibited before/after formats, restricted outcome claims, and treatment-specific rules under KKM (aesthetic) and MDC (dental) guidelines. Pricing Transparency ## What This Costs. Meta Ads management is scoped and quoted per account — platforms, campaign count, creative production and, for clinics, compliance review. Compare ## Meta Ads vs Google Ads. Meta captures demand you create — interrupting a scroll with an offer someone wasn't actively searching for — while Google Ads captures demand that already exists in someone's search bar. How we work ## Service timeline. ### Audit & Strategy Review existing account history (if any), define the target cost-per-lead or cost-per-booked-outcome, and map the funnel structure to your category. ### Tracking Install Pixel, Conversions API, WhatsApp-tap tracking and offline conversion imports wired up before a single ringgit is spent — so day-one data is trustworthy. ### Creative Production Feed, Stories and Reels-native creative variants built (and, for clinics, compliance-checked) for the specific offer being tested. ### Launch & Learning Phase Campaigns go live with enough budget and audience size to exit Meta's learning phase within the first 1–2 weeks. ### Optimise & Report Ongoing creative testing and budget reallocation, reported against cost-per-booked-outcome — not reach or impressions. ## How This Runs. Every Meta Ads account runs our [Signal Framework](https://shakalakaa.my/#method): audit the exposure (account and Pixel/CAPI health), rebuild the creative — KKM/MDC-compliant for clinics, checked against the free KKM Ad Checker before it goes live — track the real conversion event, report the benchmark. Large teams ## How we work with large teams. **One accountable lead, specialists behind it.** Media buying, creative and tracking specialists work under one account lead. Client results ## Work we can show ### Campaign results Swiss Thomas Meta Ads · MY · January–August 2026 Meta Ads for a Malaysian home appliance brand — Advantage+ Shopping, catalogue retargeting, the Conversions API and an in-house creative studio. 5.8× Monthly Meta-attributed revenue RM 140,000 → RM 812,000 a month 4.5× Blended account return on ad spend From 1.6× −54% Cost per order RM 36.80 → RM 16.90 **What counts as a conversion:** Purchase attributed to Meta (Meta Ads Manager, 7-day click / 1-day view), reconciled with the client's storefront and ERP order logs. [Read the case study](https://shakalakaa.my/case-studies/meta-ads-home-appliances-malaysia) [Swiss Thomas Home appliances · Meta Ads, Creative5.8× Meta revenue · Jan–Aug 2026 Advantage+ Shopping, catalogue retargeting, the Conversions API and an in-house UGC creative studio.](https://shakalakaa.my/case-studies/meta-ads-home-appliances-malaysia)[Activ (Respack) Senior care e-commerce · Meta Ads, Creative5.0× Meta revenue · Jan 2024–Aug 2025 Advantage+ Shopping, caregiver carton bundles, catalogue retargeting, the Conversions API and an in-house video studio.](https://shakalakaa.my/case-studies/meta-ads-senior-care-ecommerce-malaysia)[Emma Lizs Anti-ageing salon · Meta Ads, Social media3.8× monthly trial leads · Jan 2025–Aug 2026 Qualifying Meta lead forms, Click-to-WhatsApp booking, WhatsApp reminders and Facebook and Instagram content management.](https://shakalakaa.my/case-studies/meta-ads-beauty-salon-malaysia) More case studies (5) [Sunway Serene 2 Property · Sunway Property · Meta Ads, Landing page100–180 leads a month Meta ads into a dedicated landing page with a qualifying lead form, and the Conversions API sending real enquiries back to Meta.](https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia)[Ruby Cell Skincare · Meta Ads, Video, Social media4.6× Meta return on ad spend · Q1–Q3 2024 Studio video of the mist device in use, bilingual application demos, social media management and a three-stage Meta funnel with WhatsApp closes.](https://shakalakaa.my/case-studies/meta-ads-skincare-ecommerce-malaysia)[VellGoood Health and skincare · Natural Options · Meta Ads, Shopee Ads4.1× monthly Shopee store GMV · month 1 to month 6 Meta video and Collaborative Ads into the Shopee app, Shopee Search and Discovery ads with negative keywords, and bundle and voucher retention.](https://shakalakaa.my/case-studies/marketplace-ads-health-supplements-malaysia)[Proven Wealth Advisory Wealth advisory · trust and estate planning · Meta Ads, Landing page14 → 62 booked consultations a month · month 1 to month 6 Problem-aware video, a fast dedicated landing page, a multi-step quiz that qualifies on net worth, and self-serve booking with WhatsApp reminders.](https://shakalakaa.my/case-studies/wealth-advisory-lead-funnel-malaysia)[CoreBody Asia Fitness studio · KOL marketing, Creator-handle ads4.7× first-time trial bookings · 6 months 28 Klang Valley micro-KOLs, in-studio creator events and creator-handle ads, measured in trial bookings.](https://shakalakaa.my/case-studies/fitness-studio-kol-marketing-malaysia) Aesthetic Clinics ## Meta Ads For Aesthetic Clinics. Meta Ads for aesthetic clinics fail in two predictable ways in Malaysia: creative that leans on before-and-after imagery and outcome promises the KKM rules restrict, and WhatsApp enquiries Meta cannot see, so the algorithm optimises toward cheap leads instead of patients who turn up. Choosing An Agency ## Choosing A Meta Ads Agency. ### The account the Business Manager, ad account, Pixel and page access sit in your company’s name ### The tracking Pixel plus the Conversions API, and lead forms with qualifier questions ### The creative Meta rewards fresh creative, so the account needs a steady supply of new video and static variants. ### The follow-up click-to-WhatsApp campaigns with qualification and booking built in Agency Or In-House ## Facebook Ads Agency In Malaysia Vs Running Ads In-House. A Facebook advertising agency Malaysia buyers hire instead of hiring a full-time media buyer is really answering a creative-volume question. From The Blog ## Related Reading. [XHS vs Instagram for Chinese-Speaking Malaysians](https://shakalakaa.my/blog/xhs-vs-instagram-malaysia)[Facebook (Meta) Ads Cost in Malaysia: CPM, CPC & Cost Per Lead by Industry](https://shakalakaa.my/blog/facebook-ads-cost-malaysia)[Meta Ads for Clinics in Malaysia: Generating Patient Leads Without Violating KKM Rules](https://shakalakaa.my/blog/meta-ads-for-clinics-malaysia)[Meta Ads vs Google Ads Malaysia: Which Platform Should Your Business Use?](https://shakalakaa.my/blog/meta-ads-vs-google-ads-malaysia)[Meta Ads vs Google Ads for Clinics: Which Should Come First?](https://shakalakaa.my/blog/google-ads-vs-meta-ads-dental-clinics)[Aesthetic Clinic Meta Ads Malaysia: The Complete Guide](https://shakalakaa.my/blog/aesthetic-clinic-meta-ads-malaysia-guide)[Tracking WhatsApp Clicks from Meta Ads with GTM](https://shakalakaa.my/blog/track-whatsapp-clicks-meta-ads-gtm) Related ## Explore Related Services. [Social Media Marketing Malaysia The full programme — Meta Ads sits inside this as one platform pillar alongside TikTok and Xiaohongshu.](https://shakalakaa.my/services/social-media-marketing)[TikTok Ads Malaysia Reach younger, discovery-led audiences Meta doesn't cover as efficiently.](https://shakalakaa.my/services/tiktok-ads)[Google Ads Malaysia Pair paid social with high-intent search demand for full-funnel coverage.](https://shakalakaa.my/services/google-ads)[Marketing Automation Malaysia Route CTWA leads straight into a qualification and follow-up workflow.](https://shakalakaa.my/services/automation)[Performance Marketing for Malaysian Brands Meta and Google run as one accountable system under a single retainer.](https://shakalakaa.my/services/performance-marketing)[Industries We Serve Specialist Meta Ads playbooks for clinics, dental, interior design and more.](https://shakalakaa.my/industries) In depth ## Meta ads agency Malaysia, in depth The supporting detail behind each section of this page, by topic. 10 topics ### Working with a listed group, GLC, hospital or national brand For national brands on Meta, the work is creative volume and testing discipline across brands, with Conversions API so lead and sales data stays reliable. ### One Platform, One Connected System Every account runs our [Signal Framework](https://shakalakaa.my/#method): audit the exposure, rebuild the creative, track the real conversion event, report the benchmark. ### Also Searched As: Facebook Ads Agency Malaysia Whether you call us a Facebook advertising agency or a Meta Ads agency, the account, the Pixel and the Signal Framework underneath are identical. ### How Meta Ads budgets are scoped Meta Ads is scoped against industry, competitive density, close rate, creative cadence and campaign objective — one figure does not fit every business. Size the budget your economics support with the free [break-even CPL calculator](https://shakalakaa.my/tools/break-even-cpl-calculator) and CAC-LTV calculator; a strategy consultation grounds both the ad spend and the management arrangement in your own targets. - Management is billed separately from ad spend — we never hold your ad budget. - The brief we usually get is not "run some ads": - it is one account structure across several products or locations, creative made at the volume that structure consumes, conversions fed back through the Conversions API so the algorithm optimises for buyers, and one report the marketing director and finance can both read. - That is how we run Meta for large firms in any industry: prospecting, retargeting and retention as one system; Click-to-WhatsApp and lead forms with a qualifier; server-side tracking; and in-house production, with 2,400+ creative assets made for client accounts in 2025. - Across our e-commerce accounts, return on ad spend was 4.2× in 2025 (purchase events only). - See [performance marketing](https://shakalakaa.my/services/performance-marketing) for the full funnel, or how we work with enterprise clients. - For Malaysian businesses, that means campaigns built around how buyers here actually convert — often a WhatsApp message, not a form-fill — with every booked outcome fed back to Meta so the algorithm learns from reality, not just clicks. - If your existing Meta account is producing clicks but not booked outcomes, the free [funnel-leak calculator](https://shakalakaa.my/tools/funnel-leak-calculator) is the fastest way to see where the drop happens. - For Meta partnership ads (whitelisting) that run a creator's post as a paid ad from the brand's ad account, the KOL sourcing, contracting and permissions handoff is handled by [KOL marketing Malaysia](https://shakalakaa.my/services/kol-marketing) — same account team, one integrated brief. - Facebook's own surfaces still get run differently within that one account: **Marketplace** and **Feed** creative built for a genuinely older Malaysian audience than Instagram's, **Lead Ads and Messenger** for in-platform form fills on simple, low-consideration offers, and **Groups** as a real community and B2B/local-service channel Instagram has no equivalent for. - None of that needs a second account or a second management fee — it's a placement and creative decision inside the same Signal Framework. - Singapore accounts run through our dedicated Meta Ads Singapore programme, with SG-specific creative, budget and CTWA-vs-lead-form strategy. - Tracking is the part most agencies skip: we install the Meta Pixel and Conversions API (CAPI) as standard on every account, plus **WhatsApp-tap conversion tracking** and **offline conversion imports** — the differentiator that separates a real performance account from one guessing off vanity metrics. - See how this is wired end to end in our guides on [tracking WhatsApp clicks through GTM](https://shakalakaa.my/blog/track-whatsapp-clicks-meta-ads-gtm), offline conversion imports for WhatsApp leads, and building a WhatsApp qualification flow. ### Same System, IG-First Creative As an Instagram marketing agency, we make IG-first creative in-house and test it before budgets scale. ### Meta Ads vs Google Ads Most Malaysian accounts we run use both, but the right starting weighting depends on your category, price point and sales cycle. ### Qualifying leads in WhatsApp campaigns Part of the paid media supercluster: Facebook and Instagram platform hub, including Facebook-specific surfaces (Feed, Marketplace, Groups, Lead Ads). Sits under the [performance marketing hub](https://shakalakaa.my/services/performance-marketing), alongside SEM, Google Ads, TikTok Ads and XHS Ads. We pair every CTWA campaign with a structured qualification flow, so the conversation itself pre-screens the lead before it reaches your team. - The result gets fed back to Meta as a **booked-outcome offline conversion** — a consultation actually attended, not just a chat started — so the algorithm's bidding optimises toward the outcome that pays your bills, not the outcome that's easiest to fake. - This is the same tracking architecture behind our [WhatsApp automation service](https://shakalakaa.my/services/whatsapp-automation) for businesses that want the qualification and follow-up handled done-for-you. - What changes is placement and creative: Feed, Stories and Reels each favour a different aspect ratio and pacing, and visually-led categories — aesthetic clinics, [interior design](https://shakalakaa.my/industries/interior-design-marketing), F&B — often see IG-skewed delivery outperform a blended split once the algorithm has enough data to tell. - We build IG-first creative variants where the category calls for it, and decide the Facebook-vs-Instagram placement split based on where your account's actual conversions land, not a default assumption. - Instagram-only campaigns are possible within the same structure if that's genuinely where your audience is — we'll tell you honestly if the data doesn't support it. - Every clinic creative we produce is checked against our [clinic advertising compliance hub](https://shakalakaa.my/resources/clinic-advertising-compliance) and run through the free KKM Ad Checker before it goes live — so campaigns generate leads without generating a regulator complaint. - Ad spend is always billed separately, directly to Meta, and never marked up. for the full cost breakdown by industry and CPM/CPL benchmark, see the [Facebook Ads cost in Malaysia](https://shakalakaa.my/blog/facebook-ads-cost-malaysia) guide. - See the full breakdown in [Meta Ads vs Google Ads Malaysia](https://shakalakaa.my/blog/meta-ads-vs-google-ads-malaysia). - General Meta CPM in Malaysia runs **RM8–25** (our 2026-07 benchmarks; regulated, creative-heavy categories like clinics typically land higher once compliance review is folded in). ### How we work with large teams Campaigns run in your own ad accounts, so admin access, pixel data and the creative library stay yours. Reporting ties spend to leads and revenue on a cadence agreed at kickoff, and multi-market programmes across Malaysia, Singapore, Australia, Hong Kong and Taiwan run as one plan. That covers Meta ads management for groups searching for a Facebook ads agency Malaysia or a Facebook advertising agency Malaysia teams can audit, with Instagram advertising Malaysia buyers see first on mobile. - Petaling Jaya brands are served by our Klang Valley team from the Cheras headquarters; there is no PJ office. Planning budget first? See the Facebook ads cost guide for Malaysia. ### Choosing A Meta Ads Agency What differs between agencies is ownership, tracking, creative and follow-up. ### Compliant creative for clinic campaigns We fix both. A compliant creative library carries the persuasion (practitioner credibility, treatment education, the clinic environment), and the wa.me click is tracked with booked, attended consultations fed back as offline conversions. That is the rebuild behind our [Klang Valley case study](https://shakalakaa.my/case-studies/aesthetic-clinic-klang-valley): cost per lead down 46%, show-rate from 41% to 63%. Channel detail is in [Meta Ads for aesthetic clinics](https://shakalakaa.my/industries/aesthetic-clinic/meta-ads); the full programme is aesthetic clinic marketing. - **Facebook ads agency Malaysia, same thing:** Meta Ads covers Facebook, Instagram, Messenger and WhatsApp placements from one account, so a Facebook advertising agency Malaysia businesses hire today is buying all four. What differs between agencies is ownership, tracking, creative and follow-up. - What a working Meta ads agency Malaysia setup actually checks before it spends your money: - **The account:** the Business Manager, ad account, Pixel and page access sit in your company’s name — this is the baseline for any Meta ads agency Malaysia businesses can safely leave with. - **The tracking:** Pixel plus the Conversions API, and lead forms with qualifier questions, so the algorithm learns from genuine enquiries and your team is not calling fake numbers. - **The creative:** any Meta ads agency Malaysia businesses hire should treat creative as the lever — Meta rewards fresh creative, so the account needs a steady supply of new video and static variants. Ours comes from an in-house monthly shoot, see [content creation](https://shakalakaa.my/services/content-creation) and video production. - **The follow-up:** a Meta ads agency Malaysia team runs click-to-WhatsApp campaigns with qualification and booking built in, see [WhatsApp automation](https://shakalakaa.my/services/whatsapp-automation), and reporting against cost per qualified lead in your CRM. - **What this looks like in practice:** a KKM-compliant Meta Ads rebuild for a Klang Valley aesthetic clinic cut Meta cost per lead from RM 52 to RM 28. Read the [Klang Valley aesthetic case study](https://shakalakaa.my/case-studies/aesthetic-clinic-klang-valley) and the property developer lead funnel. - **By industry:** dental clinics ([Google Ads](https://shakalakaa.my/industries/dental-clinic/google-ads), Meta Ads), aesthetic clinics (Google Ads, Meta Ads), interior design firms (Google Ads, Meta Ads), F&B groups (Google Ads, Meta Ads), and programmes for property developers, hospitals and healthcare groups, e-commerce and marketplace brands and education institutions. - For groups running several brands, sites or markets, see how we work with [large brands in Malaysia](https://shakalakaa.my/enterprise). - In-house teams can run one or two creatives well; a Facebook marketing agency Malaysia team of designers, editors and account managers produces the 20–40 variations a week Advantage+ needs to sort — that is what makes the algorithm converge on cost per booked outcome instead of cost per click. - The other three things a Facebook ads agency Malaysia team does that an in-house media buyer usually cannot: lead-form quality control (mandatory qualifier questions, Zapier or Pipedream routing into a real CRM), - Conversions API set-up that survives iOS opt-out and cookie loss, and creative refresh scheduled to fatigue windows rather than end-of-month. - Reference: Swiss Thomas Malaysia grew Meta-attributed revenue from RM 140,000 to RM 812,000 a month over 8 months on the same account ([read the case study](https://shakalakaa.my/case-studies/meta-ads-home-appliances-malaysia)). - For education operators (tuition centres, international schools, higher-ed programmes) the enrolment funnel, parent-decision timeline and compliance around outcome claims are their own thing — see the [education marketing](https://shakalakaa.my/industries/education-marketing) programme for the vertical-specific detail. - Interior design firms — where portfolio-led creative is the entire game — should read the [Meta Ads for interior designers Malaysia](https://shakalakaa.my/industries/interior-design/meta-ads) hub. - Property developers running new-launch campaigns, and real estate agencies on subsale portfolios, should read the [property developer marketing hub](https://shakalakaa.my/industries/property-marketing) for the launch-phase creative and multi-layer buyer qualification a Malaysian project brief needs. - F&B and restaurant brands: the short-video and festive-window pattern is on our [Meta Ads for restaurants Malaysia](https://shakalakaa.my/industries/fnb-restaurant/meta-ads) hub, and its search-intent complement is on the Google Ads for restaurants Malaysia hub. - Regional focus: [Meta Ads for Johor Bahru businesses](https://shakalakaa.my/digital-marketing-agency-johor-bahru) — cross-border Singapore campaigns and local-Johor targeting run as separate audiences. Related ## Keep exploring FAQ ## Frequently Asked Questions. ### Is a Meta Ads agency the same as a Facebook Ads agency? Yes — Meta is the parent company that owns Facebook and Instagram, and "Meta Ads" and "Facebook Ads" refer to the same Ads Manager, Pixel and campaign infrastructure. We're a Meta Ads agency (also searched as a Facebook Ads agency or Facebook advertising agency) running both platforms as one connected system, not separate accounts. - Advertising on FB and on Instagram is bought in the same Meta account, so one team plans both. ### How much does a Meta Ads agency cost in Malaysia? Management is scoped and quoted per account, based on platforms, campaign count, creative production and — for regulated categories like clinics — compliance review. Ad spend is always billed separately, directly to Meta. Our [Facebook Ads cost breakdown](https://shakalakaa.my/blog/facebook-ads-cost-malaysia) covers market-wide CPM and CPL benchmarks. ### How much ad budget do I need to start on Meta? There is no single right starting budget. It depends on your category, your lead value and how many conversions Meta needs each week to optimise. We size the starting budget with you during onboarding, against your own targets, rather than applying a fixed minimum. ### How soon will Meta Ads produce results? Leads typically start within 1–2 weeks, but the algorithm needs 2–4 weeks of consistent conversion data to fully optimise. We recommend committing to a minimum three-month window before judging performance, since the first month is largely a learning and testing period. Watch frequency during this window too — check where your account sits with the free [Ad Frequency & Audience Saturation Calculator](https://shakalakaa.my/tools/ad-frequency-calculator) before assuming a dip in results means the creative stopped working. ### What is Click-to-WhatsApp advertising and why does it matter in Malaysia? Click-to-WhatsApp Ads (CTWA) send a click straight into a WhatsApp conversation instead of a website form — matching how Malaysian consumers actually prefer to enquire. We pair CTWA with a qualification flow and feed the booked-and-attended outcome back to Meta as an offline conversion, so the algorithm learns from what really happened, not just the click. ### What are the Meta Pixel and Conversions API, and do I need both? The Pixel tracks conversions from the browser; the Conversions API (CAPI) sends the same events server-side, bypassing iOS tracking restrictions and ad blockers. Since iOS 14.5, pixel-only setups under-report a meaningful share of real conversions. We install both as standard, plus offline conversion imports for WhatsApp and phone leads that never touch a pixel at all. More questions (9) ### Can I run Instagram-only campaigns instead of Meta-wide? Yes — Instagram placements (feed, Stories, Reels) can be prioritised or run in isolation within the same Meta Ads Manager campaign structure. Whether that's the right call depends on your audience and creative; visually-led categories like aesthetic clinics, interior design and F&B often skew IG-heavy, while others perform better blended across both placements. ### Can clinics advertise on Meta without breaching KKM/MDC rules? Yes, with the right creative review process. Meta ad copy and creative for clinics must avoid prohibited claims, before/after imagery restrictions and specific treatment-outcome language under KKM and MDC guidelines. We build every clinic creative against our [compliance checklist](https://shakalakaa.my/resources/clinic-advertising-compliance) and the free KKM Ad Checker tool before it goes live. ### Do you run Meta Ads for Singapore campaigns too? Yes, through our dedicated Singapore social media marketing programme — Singapore campaigns get their own creative, budget and lead-form-vs-CTWA strategy rather than a Malaysian account copied across the border. ### What are Facebook Lead Ads and when do they work better than a landing page? Lead Ads capture a form fill inside Facebook itself, without leaving the app — lower friction, so a lower cost per raw lead, but typically a lower qualified rate than a dedicated landing page since less context is shown before the ask. They tend to work better for simple, low-consideration offers; a landing page tends to win on cost per qualified lead for higher-consideration categories. ### Do you run Facebook Groups as an ad or community channel? Both, depending on the account. Groups can carry paid reach via Meta's ad placements, and separately function as an owned community and retention channel — a real, under-used surface for Malaysian B2B and local-service businesses specifically, distinct from anything Instagram offers. ### What's the difference between "Facebook marketing" and "Facebook advertising" in Malaysia? "Facebook marketing" is often used broadly to include organic posting, community management and page growth alongside paid ads. "Facebook advertising" (what this service covers) is specifically the paid side — Meta Ads Manager campaigns targeting cold and warm audiences. If you also need organic content and posting cadence managed, see the [social media marketing service](https://shakalakaa.my/services/social-media-marketing), which covers both layers together. ### How do you report results to a marketing director or management team? Results are reported on the business outcome your team counts: qualified leads, booked consultations, applications or sales, as each of our [case studies](https://shakalakaa.my/case-studies) states. One named lead owns your account, and the reporting is written for management, not dashboards for their own sake. ### Can you work alongside our in-house team or another agency? Yes. A common split is that your in-house team owns strategy, budgets and approvals, and we run the build, testing and reporting on the channels we are given. Where another agency holds other channels, each scope is agreed up front so nothing falls between agencies. ### Can you run Meta Ads for several brands or outlets in one group? Yes. Each brand or outlet keeps its own ad account, Conversions API events and report, and the group gets one monthly management summary. shakalakaa is a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta Berhad, and contracts are with Plixitt Solutions (BRN 003426311-V). See [how large organisations buy from us](https://shakalakaa.my/enterprise). Let's talk ## Let's start the convo. [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20services-meta-ads%29)