# Telegram Mini App & Bot Development in Malaysia > Source: https://shakalakaa.my/services/telegram-bot-development · Updated: 2026-10-27 · Market: MY # Telegram Mini App & Bot Development in Malaysia Last updated: October 2026 [Book a free strategy call](https://shakalakaa.my/contact)How a campaign runs Quick answer shakalakaa builds and runs Telegram bots, Telegram Mini Apps and branded mini games for brands in Malaysia, with a lead backend that records every player and lets the brand message them again. Each build is made and maintained for the campaign as a service, not a template or a self-serve bot builder. Trusted by Malaysian GLCs, listed groups and platforms [TNB Electron](https://shakalakaa.my/case-studies/ev-charging-launch-campaign) [UEM Edgenta](https://shakalakaa.my/case-studies/sustainability-esg-communications-campaign) Shopee [Pantai Hospital](https://shakalakaa.my/case-studies/private-hospital-medical-tourism-seo-malaysia) [Sunway Property](https://shakalakaa.my/case-studies/property-developer-lead-funnel-malaysia) [SuperDNA](https://shakalakaa.my/case-studies/superdna-genetic-testing-malaysia) [See all case studies](https://shakalakaa.my/case-studies) What we build ## Bots, Mini Apps, games and the backend behind them 1. ### Telegram bot development and automation Custom Telegram bot setup: welcome flows, menus, one-tap phone sharing, admin commands, and scheduled or repeating broadcasts to people who started the bot. 2. ### Telegram Mini Apps Web apps that open inside Telegram from the bot, its menu button or a link. The same build also runs as an ordinary web page. 3. ### Branded and promotional mini games Telegram mini game builds for a campaign: short, replayable games with entries, scores, leaderboards and prizes tied to the brand's offer. 4. ### Lead backend Every player stored with their Telegram ID, shared phone number, source campaign and actions, in a Telegram CRM with segments and broadcasts. See [custom CRM and lead backends](https://shakalakaa.my/services/custom-software). We build branded and promotional games for gamification marketing campaigns. We do not take on commercial game titles for studios. How we work ## How a campaign runs ### Brief and offer The prize, who it is for and what counts as a qualified player. ### Flow and game design The bot's steps, the game's rules and where consent is asked. ### Build The bot, the Mini App and the game, tested on phones and desktop. ### Backend and admin Player records, the admin view, segments and broadcast scheduling. ### Launch with traffic Players arrive from [Meta ads](https://shakalakaa.my/services/meta-ads), or from creators in our [KOL campaigns](https://shakalakaa.my/services/kol-marketing). ### Broadcast and iterate Repeat posts to engaged players, then the next round is tuned on what they did. Our work ## A promotional prize-game bot we built and run We built a new Telegram bot to replace an older one for a *prize promotion.* A player shares their phone number with one tap, then plays a space-shooter mini game we built from scratch, with real prizes to win. Behind it, one admin login manages the campaign. The backend records each player's Telegram ID and phone number, and sends scheduled, repeating posts to everyone who has engaged. ## Built to Telegram's rules Compliance Telegram's bot developer terms allow broadcasts only to users who gave the bot permission to contact them, and bar unsolicited messages. So there is no cold messaging and no bought list. Phone numbers come through Telegram's own share-contact button, which sends the number when the player taps it. - Digital goods sold inside a bot or Mini App are paid in Telegram Stars, as Telegram requires. Physical prizes are outside that rule. - In Malaysia, consent is captured properly at the point of entry and opt-outs are honoured across every connected workflow, under the PDPA. Fit ## Who this is for Our Telegram Mini App development in Malaysia suits multi-outlet brands and chains, e-commerce and marketplace brands, property developers and consumer groups running *regional campaigns.* They need Telegram lead generation that builds a list of players they can reach again, not a one-off post. We build for brands in Malaysia and across Indonesia, Thailand, Vietnam, the Philippines and Brunei, in English. Chains, marketplace brands and developers get the same team for the bot, the game, the backend and the Telegram marketing around it. More From shakalakaa ## Explore related services FAQ ## Frequently asked questions ### What is the difference between a Telegram bot, a Mini App and a mini game? A bot is the chat account that greets people, asks questions and sends messages. A Mini App is a web app that opens inside Telegram from that bot. A mini game is one kind of Mini App: a short branded game, sometimes called an advergame, that players open from the bot. ### Can the bot message all our customers? No. A Telegram broadcast bot can only message people who gave it permission to contact them, normally by starting the bot. It cannot message a customer list, and bought lists are never used. ### How are phone numbers collected? Through Telegram's share-contact button. The player taps it to send their number, and consent is recorded with the entry. Nobody is asked to type a number into a form. ### Can a Telegram Mini App game run outside Telegram? Yes. We build the game as a web app, so the same game can also be played as an ordinary web page, for example from an ad or a QR code. ### Who owns the bot and the data? The client, not the Telegram bot developer. Bot ownership is handed over to the brand, and the player data can be exported at any time. ### Can it connect to our CRM or WhatsApp flow? Yes, scoped to the build. Telegram bot automation can send players to an existing CRM, and the same leads can enter a WhatsApp follow-up flow where they agreed to it. More questions (2) ### How is the cost set? Every Telegram bot for business is scoped and quoted. The main drivers are the number of bot flows, the game's complexity, the prize mechanics, the backend and integrations, and how long we run it. ### Do you build full commercial games? No. Our Telegram game development covers branded and promotional mini games for marketing campaigns, not commercial game titles for studios. Let's talk ## Planning a Telegram campaign in Malaysia? [Book a free strategy call](https://shakalakaa.my/contact)[Chat on WhatsApp↗ (opens in a new tab)](https://wa.me/60327700355?text=Hi,+I+visited+your+website+and+would+like+to+learn+more.%20%28ref%3A%20services-telegram-bot-development%29)