Getting traffic on Xiaohongshu can be challenging, but mastering these strategies can significantly increase your visibility and engagement. Here’s how you can optimize your posts for better performance:
1. Utilize Location Tags
When posting, always add a location tag to landmark buildings or high-traffic areas. This boosts your visibility by pushing your notes to nearby users. If you run a physical store, this is particularly beneficial. People often search for locations on Xiaohongshu, so tagging your posts with relevant locations makes them more discoverable.
2. Leverage the “Creator Center”
Instead of uploading directly, use the “Creator Center” on your homepage. Navigate to “Note Inspiration” and choose topics related to your field. This gets you additional exposure through Xiaohongshu’s official traffic support, increasing your notes’ reach.
3. Review and Adjust Based on Data
After a day or two, check your notes’ performance in the Creator Center. Data reviews provide insights on areas for improvement. For instance, low click-through rates indicate that your topic, cover, or title might need enhancement. Short average view times suggest that your video content may be too lengthy or slow-paced. Use this feedback to refine your content and observe your traffic grow over time.
By applying these three strategies, you’ll see noticeable improvements in your Xiaohongshu traffic. If you need further assistance with cover designs, content creation, or targeting the right audience, don’t hesitate to contact us for a free consultation.