Pricing · 2026
Social Media Marketing Price Malaysia
Quick answer: Social media marketing retainers in Malaysia are priced by scope, not by a flat rate — number of platforms, posting frequency, whether paid ads are in scope, and creative production intensity all move the price. shakalakaa social media retainers start from RM3,499/month.
What a social media retainer covers
A monthly social media marketing retainer typically covers platform management (calendar, posting, community response), content creation (graphics, copy, and where in scope short-form video), paid ads (Meta and TikTok where in scope) and reporting. What is not in the retainer: ad spend paid to Meta or TikTok, third-party photography or professional video production, and platform fees on live commerce.
Posting-only vs full-service
Malaysia's market has two very different social media offers hiding under the same phrase. A posting-only package (from around RM800/month, single channel, templated creative) is a real service scope with real deliverables — but it does not include ad management, and calling it "social media marketing" often mis-sets expectations. A full-service retainer (organic + paid + creative + reporting) is what most Malaysian SMEs actually need to move revenue, and sits materially above the posting-only band. shakalakaa quotes full-service from RM3,499/month.
Platforms and where they fit
Facebook and Instagram remain the default paid-social stack for Malaysian SMEs. TikTok is now essential for lower-funnel awareness in F&B, beauty and fashion. Xiaohongshu (Little Red Book) is a real channel for premium consumer brands targeting Chinese-speaking Malaysians and Singaporeans. Each additional platform adds real cost — creative that works on Instagram does not translate directly to TikTok or XHS.
What drives Social Media Marketing pricing
- Number of platforms — one platform vs a Facebook/Instagram/TikTok/XHS stack changes the whole shape.
- Posting frequency — three posts a week vs daily-plus-stories is a different content pipeline.
- Creative production — photo shoots, video edits and reels change monthly production hours.
- Ad management — running paid social alongside organic adds bid management and reporting.
- Community management — DMs, comments and reputation response scale with follower count.
The shakalakaa retainer floor
Every social media marketing engagement at shakalakaa starts from RM3,499/month, scoped to your requirements. Ad spend, where applicable, is billed separately and paid directly to the platform, never bundled into the retainer. See the full pricing guide for how retainer bands compare across services and what each price band actually buys.
How to get a quote
Book a discovery call. We scope the work, share a written proposal with deliverables and reporting cadence, and only then quote a monthly retainer. We do not send blind price lists — that is how quiet mis-scoping happens.
FAQ
How much does social media marketing cost in Malaysia?
Malaysian social media management retainers typically run RM2,500–6,000/mo across the market. shakalakaa's full-service floor is RM3,499/month, custom-quoted.
Is ad spend included in the social media package?
No — Meta and TikTok ad spend is paid directly to the platform on your own billing account. The retainer is the management fee, not the media budget.
What is the difference between a posting package and a marketing retainer?
A posting package (from around RM800/month) covers calendar and scheduled posts, typically with templated creative and no ad management. A marketing retainer covers strategy, creative, paid ads and reporting — a materially larger scope.
Can you run one platform first?
Yes. Where budget is tight we scope a single-platform start (usually Instagram or TikTok) and layer the next platform in once the first is producing measurable results.