Free Tools

Free Tools.

Interactive calculators, compliance self-checks and benchmark lookups — built from the same data and rules we use running real campaigns in Malaysia and Singapore. Nothing you enter is sent to us.

Every free digital marketing tool on this page runs client-side in your browser — nothing you enter is sent to us or stored anywhere. They're organised below by what they help with: working out a realistic ad budget, checking clinic or XHS/RedNote content against real compliance rules, or tightening up local SEO and WhatsApp tracking. Each one is built from the same benchmark data and regulatory rules behind our published guides, so the numbers stay consistent whether you're reading a blog post or running a calculator — and every tool links through to the relevant service if a self-check surfaces a gap you'd rather have handled for you. Financial-services tooling — the Loan Ad Checker and the new Cost per Funded Loan Calculator — belongs to our loan marketing programme, built specifically for KPKT-licensed moneylenders.

Budget & Pricing

Free · No signup

Google Ads Cost Calculator

Work from a lead goal or a budget to see expected Google/Meta ad spend, clicks and cost per lead.

Try it free
Free · No signup

Ad Budget Calculator

Estimate your monthly ad spend and expected cost per lead by industry, from real benchmark data.

Try it free
Free · No signup

Break-Even CPL Calculator

Find the maximum cost per lead you can pay and still profit, from your own sale value, margin and close rate.

Try it free
Free · No signup

ROAS & Break-Even ROAS Calculator

Find your real break-even ROAS and profit per order — not a generic "3x ROAS" rule of thumb.

Try it free
Free · No signup

CPL Benchmark Lookup

Real CPL, CPC and CPM ranges by industry and market (Malaysia/Singapore), from managed accounts.

Try it free
Free · No signup

CPL Traffic Light

Enter your cost per lead — get an instant green/yellow/red verdict against real MY/SG benchmarks.

Try it free
Free · No signup

Contribute Your Numbers

Submit your own ad cost data — any industry, any market — and unlock a percentile estimate.

Try it free
Free · No signup

General Business Ad Cost Calculator

For any industry outside our core verticals — estimate Meta CPM and Google Search CPC reach from real benchmark data.

Try it free
Free · No signup

Marketing Budget Allocator

Recommended marketing % of revenue and channel split, by industry, goal and business maturity.

Try it free
Free · No signup

Ad Frequency & Saturation Calculator

Projected frequency per week and when your creative will burn out, from audience size, budget and CPM.

Try it free
Free · No signup

WhatsApp API Pricing Calculator

Monthly WhatsApp Business API cost by message category, in MYR and USD.

Try it free

Compliance Checkers

Free · No signup

KKM Ad Compliance Self-Check

Self-check an aesthetic clinic ad against KKM/MOH advertising rules before you publish it.

Try it free
Free · No signup

MDC Dental Ad Checker

Self-check a dental ad against MDC advertising rules before you publish it.

Try it free
Free · No signup

Loan Ad Compliance Checker

Self-check a licensed moneylender ad against KPKT licensing rules and Google Ads Financial Services Verification before you publish it.

Try it free
Free · No signup

AHPRA & TGA Ad Compliance Checker

Paste your Australian cosmetic clinic ad to flag testimonials, banned imagery, restricted titles and TGA prescription-product mentions before you publish it.

Try it free
Free · No signup

MOH Ad Compliance Checker (Singapore)

Paste your Singapore clinic ad to flag testimonials, banned imagery, promotional pricing and prescription-medicine mentions before you publish it.

Try it free
Free · No signup

Hong Kong Medical Ad Compliance Checker

Paste your Hong Kong clinic ad to flag Schedule 1/2/4 disease and claim risks, testimonials, before/after imagery and missing PDPO opt-out language before you publish it.

Try it free
Free · No signup

PDPA & DNC Registry Checker (Singapore)

Paste your WhatsApp/SMS lead follow-up message to flag inducements, missing opt-outs and data-sharing risks against PDPA Do Not Call rules.

Try it free
Free · No signup

Australia Privacy Act & Spam Act Checker

Paste your Australian marketing message to flag missing sender ID, missing unsubscribe, harvested-list language and Privacy Act consent risks.

Try it free
Free · No signup

Taiwan TFDA Ad Compliance Checker

Paste your Taiwan clinic or medical ad to flag off-label promotion, medical-efficacy claims, improper testimonial framing and unsubstantiated claims.

Try it free
Free · No signup

E-Invoice Deadline Checker

Find your LHDN MyInvois implementation phase and mandatory date by revenue band.

Try it free
Free · No signup

Ad Copy Character Counter & Checker

Character limits and truncation preview for Google RSA, Meta and TikTok ad copy, plus policy risk flags.

Try it free
Free · No signup

SST on Digital Ads Calculator

Service tax on Meta, Google and TikTok ad spend, per platform and annually.

Try it free
Free · No signup

PDPA Privacy Policy Generator

Assemble a draft PDPA privacy policy covering website forms, WhatsApp and ad lead data.

Try it free
Free · No signup

Live Selling Claim Checker

Tick the claim types your live session will make — get the rule, source and safer phrasing for each, plus a printable pre-session brief.

Try it free

Growth & Unit Economics

Free · No signup

A/B Test Significance Calculator

Uplift, p-value and confidence level for your A/B test — not just two raw percentages.

Try it free
Free · No signup

CAC & LTV Calculator

Your LTV:CAC ratio and payback period, with a verdict on whether your unit economics work.

Try it free
Free · No signup

Funnel Leak Calculator

Find the single funnel stage worth fixing first, in real RM per year.

Try it free
Free · No signup

Engagement Rate Calculator

Engagement rate % and benchmark verdict by follower tier, for IG, TikTok and XHS.

Try it free
Free · No signup

KOL / Influencer Rate Calculator

A fair KOL/influencer rate range in RM, from platform, followers, engagement and usage rights.

Try it free
Free · No signup

Agency Report Auditor

Score how much of your current agency report is vanity metrics vs. revenue metrics, plus the questions to ask.

Try it free
Free · No signup

Live Commerce ROI Calculator

Contribution margin per session, effective platform take rate, cost per acquired buyer and break-even viewers for a Shopee Live, TikTok LIVE or Lazada Live session.

Try it free
Free · No signup

Live Session Run-of-Show Planner

Turn product count, session length and category into a timed run-of-show — segment blocks, recap cadence and CTA timing — ready to print.

Try it free
Free · No signup

Cost per Funded Loan Calculator

For licensed moneylenders — true cost per funded loan from CPL, application, approval and disbursement rates. Approval-rate-dominant lender economics.

Try it free
Free · No signup

Loan Lead Quality Calculator

Buy-side inverse of cost-per-funded-loan — maximum viable cost per lead from approval rate, average loan size, margin and target profit per funded loan.

Try it free

Why we build free tools

Every tool here runs entirely in your browser — nothing you type is sent to us or stored anywhere. They're built from the same benchmark data and regulatory rules behind our published guides, so the numbers stay consistent whether you're reading a blog post or running a calculator. Want the fuller picture behind any of these numbers? See the Malaysia & Singapore ad benchmarks report, the pricing guide, or the full services overview if a tool surfaces a gap worth handing over.

Got an idea for a tool that isn't here yet? Suggest a tool — we're adding more of these regularly.

Frequently Asked Questions

Yes — every tool on this page is free and there is no signup or account required to use them. A handful of tools optionally email a report if you enter an address, but none of them gate the underlying tool behind a form.
No. Every tool runs entirely in your browser — nothing you type is sent to a server or stored by us. That includes calculator inputs, ad copy pasted into checkers and URLs entered into graders.
Malaysia is the primary market for benchmarks and compliance checkers, with Singapore, Hong Kong, Taiwan and Australia covered where the tool applies to that market. Each tool card labels its market scope (MY, SG, Global, etc.).
Every rule in our compliance checkers cites the specific statute, regulator and clause it is drawn from — for example the Malaysian Dental Council guidance, KKM aesthetic practice guidelines, KPKT moneylending rules, PDPA 2010, or the AHPRA advertising code. Rules are never written from inference.
The tool outputs and underlying benchmarks are released under CC BY 4.0 — you may reuse them commercially with attribution to shakalakaa. See the citation block at the bottom of each tool for the exact attribution string.
Email info@shakalakaa.my with the workflow you would like a tool for, or use the "Suggest a tool" link below the tool grid. We add tools regularly and the roadmap is driven by real requests from Malaysian and Singaporean businesses.

LET'S START
THE CONVO.