Quick answer: This ticker tracks live Malaysia and Singapore ad-cost bands — general-vertical Google Search CPC runs roughly RM1.5–8, and Meta CPM RM8–25 — pulled from the same managed-account Digital Ad Cost Index behind our benchmarks pages, reviewed on a fixed quarterly cadence, not estimated in between.
As of 2026-07. No prior-quarter comparison is shown yet — this is the first reviewed period logged in our changelog; a vs-last-quarter delta will appear here starting next quarter's review, computed from real prior-period data only, never simulated.
Embed a live number
Any figure above can be dropped onto your own site as a live, self-updating badge via the embeddable benchmark widget — same data source, same mandatory attribution.
Paying above benchmark?
If your own cost per lead sits above these ranges, the usual causes are targeting, tracking or landing-page fit, not budget. Book a strategy call to see where your budget is leaking, or read the full Index methodology.