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Marketing for large brands and platform companies in Malaysia.

Paid media, content, KOL and UGC, video and software for large brands, run by one in-house team across five markets.

Quick answer

shakalakaa is an enterprise digital marketing agency for large companies, listed groups and GLCs in Malaysia, with work for TNB Electron, UEM Edgenta and Pantai Hospital, and campaigns for Shopee. TNB Electron’s weekly charging sessions per station rose 3.4× at its launch hubs.

Overview

Who we work with

Large Malaysian brands, listed groups and regional platform companies. Where a client has agreed to be named, we name them.

Shopee logoShopee Tenaga Nasional logoTNB Electron TSG (TNB group) UEM Edgenta logoUEM Edgenta Pantai Hospital SuperDNA logoSuperDNA Sunway Property Sunway International School Swiss Thomas logoSwiss Thomas RaeLele logoRaeLele MANSPOT logoMANSPOT Manulife Financial Advisers logoManulife Financial Advisers Dr Brown's logoDr Brown's London School of Business & Finance logoLondon School of Business & Finance

Which Malaysian marketing agencies work with GLCs and listed companies?

RM 35M

Client media spend managed

All accounts, 2025 · ~70% Malaysia · USD 1 = RM 4.30 (Dec 2025)

2,400+

Creative assets produced in-house

All client accounts, 2025

70+

Accounts under management

As at September 2026

5

Markets served

Malaysia · Singapore · Hong Kong · Australia · Taiwan

4.2×

Return on ad spend, e-commerce accounts

E-commerce accounts, Jan–Dec 2025

-38%

Cost per qualified lead since onboarding

Lead-gen accounts, first 90 days vs Dec 2025

What's included

Why large brands work with us

One accountable team

Strategy, media buying, content, video and reporting sit with the same people

Procurement-ready

scoped against agreed targets, not sold as a package.

Production in-house

reviewed with the people who made them.

Five markets, run separately

each planned and reported on its own terms.

Creator management, brand-side

KOL, KOC, UGC and TikTok Shop affiliate programmes run as one workflow

How we work

How an engagement runs

Scoping

There is no fixed package.

Measurement first

Tracking is set up before spend scales

Reporting

Each market is reported on its own

Compliance

How large Malaysian organisations buy from us

Vendor registration. shakalakaa is a registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad. The contracting entity is Plixitt Solutions (BRN 003426311-V), so your procurement team registers one Malaysian company, not a freelancer network.

For firms that sell to other businesses, see our work as a B2B marketing agency in Malaysia.

In depth

Marketing for large brands in Malaysia, in depth

The supporting detail behind each section of this page, by topic. 3 topics

Large-brand work we have delivered

Among them:

  • the Sunway Serene 2 launch funnel for Sunway Property,
  • a 24-month social media partnership with Sunway International School,
  • the EV-charging station design and launch campaign for TNB Electron,
  • product marketing for the EV chargers of TSG, the Tenaga Nasional subsidiary that supplies TNB Electron's charger infrastructure,
  • the sustainability communications for UEM Edgenta,
  • cross-border patient search for Pantai Hospital, and
  • a consumer and partner programme for SuperDNA.

Each case study sets out what was delivered.

Published work by sector

These are the sectors where our Malaysian work is published, and where to see it.

Energy and utilities

For TNB Electron, TNB’s EV-charging arm, we designed the charging stations in 3D and ran the launch campaign; we also handle product marketing for the EV chargers of TSG, the Tenaga Nasional subsidiary that supplies TNB Electron’s charger infrastructure. TNB Electron case study · Content and campaign production

Listed groups and ESG communications

For UEM Edgenta Berhad we wrote, designed and built the group’s sustainability pages and produced the video and photography behind them, working directly with the client’s management. UEM Edgenta case study · Web design and development

Private hospitals and healthcare groups

For Pantai Hospital Malaysia we run cross-border search for international patients, measured as appointments through the International Patient Centre; for SuperDNA, non-branded search for a genetic testing laboratory. Pantai Hospital case study · SuperDNA case study · Healthcare marketing

Regional groups with sites in several countries can run search as one programme through our international SEO service.

Property developers

For Sunway Serene 2 (Sunway Property) we run Meta ads into a dedicated landing page with a qualifying lead form, with the Conversions API sending real enquiries back to Meta. Sunway Serene 2 case study · Property marketing

Schools and institutions

For Sunway International School, a 24-month social media partnership across six platforms.

Consumer brands and marketplaces

For Swiss Thomas, RaeLele and MANSPOT we run TikTok Shop ads, creator affiliates and live selling; for Activ (Respack), Meta ads and e-commerce SEO; for Lifnex, a custom Shopify theme. All case studies · E-commerce marketing

Wealth and financial advisory

For Proven Wealth Advisory, a Malaysian firm advising on family trusts, business succession and estate protection, Meta Ads, a dedicated landing page and a qualifying quiz, measured in booked consultations. Proven Wealth Advisory case study

Clinic groups

Google Ads for a Kuala Lumpur dental clinic and Meta ads with WhatsApp booking for a Klang Valley aesthetic clinic, both measured against booked outcomes. Search work runs through our Google Ads agency in Malaysia team. Dental clinic case study · Aesthetic clinic case study · Dental · Aesthetic

For the KL-market view of this practice, see our digital marketing agency in Kuala Lumpur page — Klang Valley catchments, districts and auction behaviour.

Procurement and legal documents we supply

Documents for procurement and legal. We supply the company registration, a scope of work written against the targets agreed at scoping, and a description of how personal data from your campaigns is collected, stored and handed over under Malaysia’s PDPA.

Ad accounts, pixels, data and creative files stay in your organisation’s name.

  • Reporting to management. Each business unit or brand gets its own report against the outcomes agreed at scoping, and a monthly management summary rolls them into one view for the marketing head, CMO or board.
  • One accountable team. Strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.
  • Procurement-ready. A registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad. Contracts are with Plixitt Solutions (BRN 003426311-V), scoped against agreed targets, not sold as a package.
  • Production in-house. Video, photography, content, AI generative video and AI creative are made by our own team: 2,400+ assets in 2025, reviewed with the people who made them. See corporate video production.
  • Five markets, run separately. Malaysia, Singapore, Hong Kong, Australia and Taiwan, each planned and reported on its own terms. Singapore clients can start at our Singapore page for large brands.
  • Creator management, brand-side. KOL, KOC, UGC and TikTok Shop affiliate programmes run as one workflow: creators sourced and vetted, contracts with usage rights and whitelisting, every post approved before it goes live, and reporting by creator against orders or enquiries. See creator programmes for large brands.

Two kinds of large client

Platform and technology companies

Always-on performance marketing across Meta, Google and TikTok; high-volume creative, with 2,400+ assets produced in-house in 2025; KOL and UGC campaign management including contracting and usage rights; landing pages with server-side conversion tracking; and custom software and CRM builds. See performance marketing, KOL marketing and custom software.

Consumer brands on marketplaces

Marketplace and in-platform ads, live commerce on Shopee, Lazada and TikTok Shop, a monthly content calendar, and campaign operations for the 9.9 to 12.12 mega-sale run. See e-commerce marketing, live commerce and the mega sale calendar. Published TikTok Shop results: Swiss Thomas, RaeLele and MANSPOT; on Meta Ads: Swiss Thomas.

How an engagement runs

We start from the brand's targets, the markets involved and the numbers the business already tracks, then scope the services against them. There is no fixed package.

Tracking is set up before spend scales: server-side conversion events such as the Meta Conversions API, qualifying lead forms, and hand-offs into the client's CRM or WhatsApp line.

  • Each market is reported on its own, against the outcomes agreed at scoping: qualified leads, booked appointments, orders or return on ad spend.
FAQ

Questions large clients ask

Do you work with listed companies and government-linked companies?

Yes. shakalakaa is a registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad, and has delivered work for Pantai Hospital and Sunway Property. Contracts are with Plixitt Solutions (BRN 003426311-V).

Can you work through our procurement process?

Yes. Vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it.

How should we evaluate an agency before a pitch?

Start with the checklist in our guide to choosing a marketing agency in Malaysia, then score what your current agency's monthly report leads with in the agency report auditor. Both are useful whether or not you shortlist us.

Is production done in-house?

Yes. Video production, photography, content creation, AI generative video and AI creative are made by our own team. We produced more than 2,400 creative assets in-house in 2025.

Can you run more than one market?

Yes. We serve Malaysia, Singapore, Hong Kong, Australia and Taiwan, and plan and report each market separately. This page covers marketing for large brands in Malaysia; Singapore clients can start at our Singapore page for large brands.

Which large Malaysian brands do you work with?

Our Malaysian clients include Shopee, TNB Electron and TSG (both in the Tenaga Nasional group), UEM Edgenta, Pantai Hospital, Sunway Property and SuperDNA. Published case studies cover TNB Electron, UEM Edgenta, Pantai Hospital, Sunway Property (Sunway Serene 2) and SuperDNA.

More questions (7)

Can you run TikTok Shop and marketplace campaigns for a large brand?

Yes. For Swiss Thomas, RaeLele and MANSPOT one team runs TikTok Shop ads, the creator affiliate programme and live selling together. Monthly TikTok Shop GMV rose 6.2×, 5.4× and 4.7× respectively, as published in each case study.

Can you source and manage creators at scale in Malaysia?

Yes. We source, brief and contract Malay, Chinese and Indian-community creators, handle usage rights and measure the campaign, and cast models and talent for shoots. On the three TikTok Shop accounts above, the creator affiliate programmes run to between 1,450 and 3,400+ active creators.

Who owns the ad accounts, pixel/CAPI and data?

You do. Ad accounts, website pixel, Conversions API configuration and tracking data sit in your name, not ours, and a switchable handover is scoped at contract rather than after a take-down request. See the checklist in how to choose a marketing agency in Malaysia.

How do you report to a CMO or board?

By outcomes, not clicks. For performance accounts we report enquiry, booked, attended and revenue by channel and vertical; the Conversions API and offline conversions push the booked and attended events back into Google and Meta so campaigns learn from the end of the funnel.

A monthly management summary pulls the same numbers into one view for a CMO or board.

How do you handle PDPA when following up leads?

Consent is captured on the form or Click-to-WhatsApp opt-in and recorded against the lead, and the follow-up copy is written to Malaysia's PDPA. The free PDPA/DNC checker runs the same review on draft follow-up copy before any outbound message goes out.

How are leads handed from the form to sales?

Leads route from the form or ad into a CRM — or a shared WhatsApp inbox where that is the pipeline — with the ad source attached, so the first reply is quick and the booking is logged against the ad or page it came from.

Booked outcomes feed back into Meta Ads and Google Ads as offline conversions.

Do you work with hospital groups under KKM/MDC advertising rules?

Yes. Pantai Hospital is our named proof; the hospital-group programme is scoped and reported by department and location, and every ad, page and post is drafted to the KKM and MDC advertising rules before review rather than after. See the Pantai Hospital case study.

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