Marketing for large brands and platform companies in Malaysia.

Who we work with

Our client list includes large Malaysian brands, listed groups and regional platform companies. Where a client has agreed to be named, we name them; the work behind most of these names is written up as a case study.

For TNB Electron we ran the engagement campaign around its EV-charging launch; for UEM Edgenta, the copywriting, corporate page design and video behind its sustainability communications; for Pantai Hospital, search visibility for cross-border patients; for SuperDNA, a two-sided consumer and partner programme. Each case study sets out what was delivered.

What large clients usually ask us for

A marketing director at a large brand rarely needs another channel specialist. The usual brief is one accountable team that can plan the media, make the creative, run the creators and report on the same numbers the business already tracks. That is how we are set up: strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.

Platform companies tend to need volume and speed: many creative variations a month, fast testing, and tracking that holds up when ad platforms lose browser signals. Brands selling on marketplaces tend to need calendar discipline: stock, vouchers, live sessions, creator content and paid traffic lined up for each campaign peak, then a clean read on what each one returned.

Working with procurement

shakalakaa is a registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad, so the paperwork a procurement team asks for is familiar ground. Contracts are with Plixitt Solutions (BRN 003426311-V). Every engagement is scoped against the services taken and the targets agreed with the marketing and procurement leads, rather than sold as a fixed package.

In-house production

Video production, photography, content creation, AI generative video and AI creative are delivered by our own team for Malaysian and regional clients. For large accounts that matters twice: the creative volume is available when the media plan needs it, and brand review happens with the people who made the asset. See video production and content creation.

Five markets, run separately

We serve Malaysia, Singapore, Hong Kong, Australia and Taiwan. Each market is planned and reported on its own terms, because audiences, platforms and advertising rules differ from one market to the next. This page covers marketing for large brands in Malaysia; Singapore clients can start at our Singapore page.