Large brands & platform companies
Paid media, content, KOL and UGC, video and software for large brands, run by one in-house team across five markets.
shakalakaa has delivered work for TNB Electron (the EV-charging network of Tenaga Nasional Berhad), UEM Edgenta and Pantai Hospital, and runs campaigns for Shopee. At TNB Electron’s launch hubs, weekly charging sessions per station rose from 140 to 480 (3.4×).
Large Malaysian brands, listed groups and regional platform companies. Where a client has agreed to be named, we name them.
Shopee
TNB ElectronCase study
UEM EdgentaCase study
Pantai HospitalCase study
SuperDNACase study
Sunway PropertyCase study
Sunway International SchoolCase study
Swiss ThomasCase study
RaeLeleCase study
MANSPOTCase study
Manulife Financial Advisers
Dr Brown's
London School of Business & FinanceAmong them: the Sunway Serene 2 launch funnel for Sunway Property, a 24-month social media partnership with Sunway International School, the EV-charging station design and launch campaign for TNB Electron, product marketing for the EV chargers of TSG, the Tenaga Nasional subsidiary that supplies TNB Electron's charger infrastructure, the sustainability communications for UEM Edgenta, cross-border patient search for Pantai Hospital, and a consumer and partner programme for SuperDNA. Each case study sets out what was delivered.
Large clients rarely ask whether we can run ads. They ask whether we have done it for an organisation like theirs, under the same approvals and scrutiny. These are the sectors where our Malaysian work is published, and where to see it.
For TNB Electron, TNB’s EV-charging arm, we designed the charging stations in 3D and ran the launch campaign; we also handle product marketing for the EV chargers of TSG, the Tenaga Nasional subsidiary that supplies TNB Electron’s charger infrastructure. TNB Electron case study · Content and campaign production
For UEM Edgenta Berhad we wrote, designed and built the group’s sustainability pages and produced the video and photography behind them, working directly with the client’s management. UEM Edgenta case study · Web design and development
For Pantai Hospital Malaysia we run cross-border search for international patients, measured as appointments through the International Patient Centre; for SuperDNA, non-branded search for a genetic testing laboratory. Pantai Hospital case study · SuperDNA case study · Healthcare marketing
For Sunway Serene 2 (Sunway Property) we run Meta ads into a dedicated landing page with a qualifying lead form, with the Conversions API sending real enquiries back to Meta. Sunway Serene 2 case study · Property marketing
For Sunway International School, a 24-month social media partnership across six platforms. Sunway International School case study · Education marketing
For Swiss Thomas, RaeLele and MANSPOT we run TikTok Shop ads, creator affiliates and live selling; for Activ (Respack), Meta ads and e-commerce SEO; for Lifnex, a custom Shopify theme. All case studies · E-commerce marketing
Google Ads for a Kuala Lumpur dental clinic and Meta ads with WhatsApp booking for a Klang Valley aesthetic clinic, both measured against booked outcomes. Dental clinic case study · Aesthetic clinic case study · Dental · Aesthetic
For the KL-market view of this practice, see our digital marketing agency in Kuala Lumpur page — Klang Valley catchments, districts and auction behaviour.
Always-on performance marketing across Meta, Google and TikTok; high-volume creative, with 2,400+ assets produced in-house in 2025; KOL and UGC campaign management including contracting and usage rights; landing pages with server-side conversion tracking; and custom software and CRM builds. See performance marketing, KOL marketing and custom software.
Marketplace and in-platform ads, live commerce on Shopee, Lazada and TikTok Shop, a monthly content calendar, and campaign operations for the 9.9 to 12.12 mega-sale run. See e-commerce marketing, live commerce and the mega sale calendar. Published TikTok Shop results: Swiss Thomas, RaeLele and MANSPOT; on Meta Ads: Swiss Thomas.
Strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.
A registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad. Contracts are with Plixitt Solutions (BRN 003426311-V), scoped against agreed targets, not sold as a package.
Video, photography, content, AI generative video and AI creative are made by our own team: 2,400+ assets in 2025, reviewed with the people who made them.
Malaysia, Singapore, Hong Kong, Australia and Taiwan, each planned and reported on its own terms. Singapore clients can start at our Singapore page for large brands.
KOL, KOC, UGC and TikTok Shop affiliate programmes run as one workflow: creators sourced and vetted, contracts with usage rights and whitelisting, every post approved before it goes live, and reporting by creator against orders or enquiries. See creator programmes for large brands.
Vendor registration. shakalakaa is a registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad. The contracting entity is Plixitt Solutions (BRN 003426311-V), so your procurement team registers one Malaysian company, not a freelancer network.
Documents for procurement and legal. We supply the company registration, a scope of work written against the targets agreed at scoping, and a description of how personal data from your campaigns is collected, stored and handed over under Malaysia’s PDPA. Ad accounts, pixels, data and creative files stay in your organisation’s name.
Reporting to management. Each business unit or brand gets its own report against the outcomes agreed at scoping, and a monthly management summary rolls them into one view for the marketing head, CMO or board.
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We start from the brand's targets, the markets involved and the numbers the business already tracks, then scope the services against them. There is no fixed package.
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Tracking is set up before spend scales: server-side conversion events such as the Meta Conversions API, qualifying lead forms, and hand-offs into the client's CRM or WhatsApp line.
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Each market is reported on its own, against the outcomes agreed at scoping: qualified leads, booked appointments, orders or return on ad spend.
Client results
EV charging
3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.
Read case studyListed group · ESG
Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.
Read case study
Private hospital
Cross-border search for international patients, measured as appointments through the International Patient Centre.
Read case studyProperty · Sunway Property
Meta ads into a dedicated landing page with a qualifying lead form, and the Conversions API sending real enquiries back to Meta.
Read case studyInstitutional education
A 24-month social media partnership: content production, event coverage and admissions-cycle campaigns across six platforms.
Read case studyGenetic testing
Direct-to-consumer DNA-kit sales and clinic and pharmacy partner acquisition in a regulated diagnostics category.
Read case studyYes. shakalakaa is a registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad, and has delivered work for Pantai Hospital and Sunway Property. Contracts are with Plixitt Solutions (BRN 003426311-V).
Yes. Vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it.
Start with the checklist in our guide to choosing a marketing agency in Malaysia, then score what your current agency's monthly report leads with in the agency report auditor. Both are useful whether or not you shortlist us.
Yes. Video production, photography, content creation, AI generative video and AI creative are made by our own team. We produced more than 2,400 creative assets in-house in 2025.
Yes. We serve Malaysia, Singapore, Hong Kong, Australia and Taiwan, and plan and report each market separately. This page covers marketing for large brands in Malaysia; Singapore clients can start at our Singapore page for large brands.
Our Malaysian clients include Shopee, TNB Electron and TSG (both in the Tenaga Nasional group), UEM Edgenta, Pantai Hospital, Sunway Property and SuperDNA. Published case studies cover TNB Electron, UEM Edgenta, Pantai Hospital, Sunway Property (Sunway Serene 2) and SuperDNA.
Yes. For Swiss Thomas, RaeLele and MANSPOT one team runs TikTok Shop ads, the creator affiliate programme and live selling together. Monthly TikTok Shop GMV rose 6.2×, 5.4× and 4.7× respectively, as published in each case study.
Yes. We source, brief and contract Malay, Chinese and Indian-community creators, handle usage rights and measure the campaign, and cast models and talent for shoots. On the three TikTok Shop accounts above, the creator affiliate programmes run to between 1,450 and 3,400+ active creators.
You do. Ad accounts, website pixel, Conversions API configuration and tracking data sit in your name, not ours, and a switchable handover is scoped at contract rather than after a take-down request. See the checklist in how to choose a marketing agency in Malaysia.
By outcomes, not clicks. For performance accounts we report enquiry, booked, attended and revenue by channel and vertical; the Conversions API and offline conversions push the booked and attended events back into Google and Meta so campaigns learn from the end of the funnel. A monthly management summary pulls the same numbers into one view for a CMO or board.
Consent is captured on the form or Click-to-WhatsApp opt-in and recorded against the lead, and the follow-up copy is written to Malaysia's PDPA. The free PDPA/DNC checker runs the same review on draft follow-up copy before any outbound message goes out.
Leads route from the form or ad into a CRM — or a shared WhatsApp inbox where that is the pipeline — with the ad source attached, so the first reply is quick and the booking is logged against the ad or page it came from. Booked outcomes feed back into Meta Ads and Google Ads as offline conversions.
Yes. Pantai Hospital is our named proof; the hospital-group programme is scoped and reported by department and location, and every ad, page and post is drafted to the KKM and MDC advertising rules before review rather than after. See the Pantai Hospital case study.