Abstract performance gauge and converging trend lines representing accountable performance marketing in Malaysia

The Performance Marketing Agency
for Malaysia.

Last updated: September 2026

Trusted by Malaysian GLCs, listed groups and platforms

TNB Electron Case study → UEM Edgenta Case study →
Shopee
Pantai Hospital Case study → Sunway Property Case study → Sunway International School Case study → SuperDNA Case study →

See how we work with them →

Working with a listed group, GLC, hospital or national brand

For large advertisers, performance marketing means one team accountable for spend across Meta, Google and TikTok, with qualified-lead and revenue reporting rather than clicks.

One team across business units

Separate plans and budgets per brand or unit, run by one accountable team so nothing falls between agencies.

Ready for procurement

A registered Malaysian company (Plixitt Solutions, BRN 003426311-V) with documentation your procurement and legal teams can review, including how personal data is handled under the PDPA.

A named lead and management reporting

One named lead for your account and reporting written for management, not dashboards for their own sake.

Your other markets, run properly

If your group also operates in Singapore, Australia, Hong Kong or Taiwan, each market gets its own plan and its own pages, never a copy of Malaysia.

How we work with large organisations in Malaysia →

RM 35M
Client media spend managed
All accounts, 2025 · ~70% Malaysia · USD 1 = RM 4.30 (Dec 2025)
2,400+
Creative assets produced in-house
All client accounts, 2025
70+
Accounts under management
As at September 2026
5
Markets served
Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2×
Return on ad spend, e-commerce accounts
E-commerce accounts, Jan–Dec 2025
-38%
Cost per qualified lead since onboarding
Lead-gen accounts, first 90 days vs Dec 2025
Core Logic

Accountable
to the Outcome.

"Performance marketing" is not a synonym for "running ads." It means every ringgit is accountable to a specific business outcome — cost-per-lead, cost-per-booked-consultation, cost-per-acquisition — not to impressions, reach, or a monthly PDF full of numbers that never touch revenue.

We built our whole practice around that distinction. It's why our name is what it is, and it's the standard every account gets held to, regardless of vertical or budget size.

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Our Projects
What Performance Marketing Means Here

Not Impressions.
Cost-Per-Lead.

Most agencies selling "performance marketing" in Malaysia are actually running activity-based marketing with a rebranded label — campaigns launched, budget spent, a monthly report full of reach and engagement numbers that never connect to what the business actually needed: consultations booked, qualified leads, revenue. Performance marketing, properly defined, means accountability runs to the business outcome, not the media metric.

This also explains where we sit against the labels businesses search with. A traditional advertising agency Malaysia brands engage tends to sell creative and campaign concepts, and a media agency Malaysia advertisers appoint sells planning and buying across channels — placement, rates, reach. Our work overlaps both without being either: we buy media and we make creative, but the accountability is to acquisition cost rather than to reach delivered or to a campaign idea. That is a narrower remit than a full-service advertising agency and a deeper one than media buying alone, and for a brand-building brief with no direct-response objective, an agency built for that will serve it better.

That distinction changes what gets built. A cost-per-lead target forces conversion tracking that actually captures the real event — a booked-and-attended consultation, not a form-fill that never converts. It forces landing pages built for the specific offer in the ad, not a generic homepage.

And it forces honest reporting: what's underperforming this month, what we're testing to fix it, and what changes next — not a highlight reel of the numbers that happened to look good. If you already run paid ads and want to check your own numbers before a conversation, the free cost-per-lead traffic-light tool grades a CPL against Malaysian benchmarks by vertical, and the funnel-leak calculator shows where the drop is happening between click and booked outcome.

We run this standard across every account regardless of vertical, from multi-site operators to brands running campaigns in several markets. Singapore engagements run on their own SGD-budgeted retainer — see the dedicated performance marketing agency Singapore page for the SG-specific detail.

What's Inside the Retainer

One System,
Not Three Vendors.

A performance marketing retainer with us runs Google Ads and Meta Ads as one connected system rather than separate line items — because the ad, the landing page, and the tracking all have to work together for a cost-per-lead number to mean anything. If the ad is good but the landing page is a generic homepage, the click is wasted. If the landing page converts but nothing tracks the booked outcome back to the platform, the algorithm optimises toward the wrong signal.

Every engagement includes: campaign strategy and build across the platforms that fit your funnel, landing pages built or optimised for the specific offer being advertised (not repurposed homepage sections), and conversion tracking wired to the real event — WhatsApp clicks, qualification flows, booked-and-attended outcomes fed back as offline conversions so the platform's bidding algorithm learns from what actually happened, not a raw form submission. Tagged URLs on every ad and creative variant are built with the free UTM link builder so attribution stays clean end-to-end.

Large Firms

Acquisition Funnels
for Large Firms.

Large firms, listed groups and institutions in any industry come to us with the same brief: more qualified enquiries or sales, at a cost the finance team can defend, reported on numbers the business already trusts. The industry changes the audience and the rules; it does not change how a working acquisition funnel is built.

Working as a lead generation agency and a media buyer in one, we build the whole funnel, not one channel of it. Paid media on Google, Meta and TikTok brings in the right audience. A dedicated landing page with a lead-form qualifier screens out the enquiries a sales team would reject. Server-side conversion tracking sends only genuine leads back to the ad platforms, so they optimise toward buyers rather than form-fillers. The handoff into your CRM, or one we build, means every lead has an owner and an outcome.

For a marketing director or head of growth, that means one accountable team and one report: spend, cost per qualified lead, and what sales did with the leads. Across our lead-generation accounts, cost per qualified lead fell 38% from onboarding to December 2025 (Meta and Google Ads, lead-form submissions only).

If you are comparing lead generation companies in Malaysia, ask each one whether it will report on what your sales team did with the leads. We do, because that is the number a large firm is actually buying.

Test your own numbers with the funnel leak calculator or the CAC and LTV calculator, or see how we work with enterprise clients.

For Marketing Directors & Procurement

How Large Brands
Evaluate Us.

When a listed group, hospital, developer or national institution shortlists a performance marketing agency in Malaysia, four checks tend to decide it.

  • Vendor registration and finance-grade reporting. We are a vendor-registered engagement with UEM Edgenta Berhad, delivering copywriting, corporate page design, video and photography for the group’s sustainability programme — not an ad-ops line item on someone else’s PO.
  • In-house production depth, not subcontracted creative. The 3D station design and launch campaign for TNB Electron shipped one design kit covering 37 DC charging locations and compressed fit-out from 12 weeks to 6.5 — rebuilt from TNB’s own performance deck, by our team.
  • Measured outcomes an internal auditor can defend. Medical-tourism SEO for Pantai Hospital Malaysia is reported against International Patient Centre desk records and GA4 filtered to non-Malaysia geographies — appointments through the IPC, not traffic charts.
  • Scale coverage already in place. We work with Shopee (verbal consent on record; no scope or result claimed per our enterprise disclosure) and with named property, education and healthcare groups you can see on the case-studies hub. The full large-brand roster, with consent basis per client, is on marketing for large brands in Malaysia.
Specialist Verticals

Built for Regulated & High-Value Categories.

Performance marketing strategy is not generic — the compliance boundaries, creative approach and conversion path for an aesthetic clinic look nothing like those for an interior design firm. We run dedicated performance marketing programmes for aesthetic clinics and their Singapore counterparts, dental clinics and the Singapore dental market, and interior design and renovation firms alongside their Singapore equivalent — each with its own compliance boundaries (KKM/MDC for clinics), benchmark data, and creative playbook rather than a template copied across categories.

The same practice runs beyond Malaysia too, each market on its own page: a Singapore practice, a dedicated Australia programme, and remote coverage for Hong Kong and Taiwan brands, each reported against its own market's baseline rather than a converted regional average. Taiwan runs from a real Taipei office with its own Taiwan performance marketing programme, a Taipei-city Taipei performance marketing variant for city-only geo scope, and channel siblings including Taiwan social media management — all budgeted natively in TWD against Taiwan's Fair Trade Act and TFDA rather than a converted Malaysian brief.

The Supercluster

One Outcome,
Five Channels.

This page is the outcome and measurement layer — the definition, the Signal Framework, the routing table below. Each channel's own execution detail lives on its own page, not duplicated here.

SEM Malaysia

The full paid-search programme — Google plus, where it earns its place, Microsoft/Bing.

Google Ads Malaysia

Search, Shopping and Performance Max execution on Google specifically.

Meta Ads Malaysia

Facebook and Instagram run as one connected buy — the platform hub.

TikTok Ads Malaysia

Short-form discovery and direct response.

XHS Ads Malaysia

Aurora (聚光) paid, for Blue V-verified enterprise accounts.

How This Runs — the Signal Framework

Every channel under this hub runs our Signal Framework: audit the exposure (which channel actually matches the category's intent level), rebuild the creative (built for that specific platform, not repurposed across all of them), track the real conversion event (a booked-and-attended outcome fed back as an offline conversion, not a raw form-fill), report the benchmark (cost-per-lead against this site's own published ranges, not a vanity number). The stage mapping is the same regardless of which spoke a given budget lands on — it's what makes "one outcome, five channels" more than a slogan.

Want to run these numbers yourself before talking to us? The free paid media toolkit organises 14 of our own calculators into this exact workflow — plan the budget, forecast the CPL, check the creative, verify tracking, audit the report.

Reporting

How We Report.

Every monthly review is built around cost-per-booked-outcome, not reach, likes or impressions dressed up as results. If a number in a report doesn't predict revenue, we don't lead with it — see the own vanity metrics audit for the exact list of numbers we treat as decoration rather than diagnostics, and the four that actually matter.

Pricing Transparency

What This Costs.

A full performance marketing retainer — strategy, Meta and Google Ads management, landing pages and tracking — is scoped to requirements against account depth and campaign complexity, billed transparently and separately from ad spend. Ad spend goes directly to the platform (Meta or Google), never through us, and we'll recommend a starting budget based on your category and goals during the strategy call.

Real Numbers

Benchmarks From
Managed Accounts.

A sample from the accounts we run directly, last verified July 2026: aesthetic clinics on Meta land RM90–260 per booked consultation; dental on Google Ads sees CPC of RM6–18 and cost per lead of RM60–180 (implant and Invisalign terms at the high end); interior design on Meta runs RM25–70 per lead with a 30–55% budget-qualified rate; general SME search sits at RM1.50–8 CPC in non-competitive verticals. Full breakdowns, plus Singapore figures, live on the Malaysian ad benchmarks page.

Campaign results

Proven Wealth Advisory logo

Proven Wealth Advisory

Meta Ads + landing page · MY · Month 1 to month 6 of the engagement

Meta Ads, a qualifying landing page and self-serve booking for a Malaysian trust and estate planning firm.

What counts as a conversion: Consultation booked through the self-serve calendar after passing the net-worth and goal quiz, recorded in the firm's advisory CRM and Calendly.

Read the case study
4.4×
Booked consultations a month
14 → 62 a month
−68%
Cost per qualified lead
RM 210 → RM 68
2.6×
Consultations that became a trust engagement
8.5% → 22.4%
Aesthetic Clinics

For Aesthetic Clinics.

Performance marketing for an aesthetic clinic group is judged on one number: cost per booked, attended consultation. We build each treatment category as its own campaign, with its own audience, landing page and conversion event, because a patient comparing skin-tightening options decides on a different timeline from one booking a short injectable appointment, and blending the two inflates cost per consultation.

Creative is written to KKM’s aesthetic practice guidelines and the Medicines (Advertisement and Sale) Act 1956 before launch, and WhatsApp enquiries are tracked back to the ad that produced them. For a Klang Valley aesthetic clinic, that rebuild cut cost per booked consultation by 42% and lifted show-rate from 41% to 63% (Klang Valley case study). Creator content, XHS and WhatsApp qualification sit in the same programme: see aesthetic clinic marketing for aesthetic clinics.

For Established Businesses

Choosing A Performance
Marketing Agency.

Performance marketing Malaysia, defined: paid media bought and optimised against a business result, whether qualified leads, booked appointments or revenue, and reported against that result every month.

What a working performance marketing agency Malaysia programme actually puts in place before scaling spend:

One plan across channels: Google Ads, Meta Ads, TikTok ads and XHS ads budgeted against each other, not in separate silos with separate reports.

Measurement you own: a performance marketing agency Malaysia programme sets Pixel, Conversions API, GA4 and CRM imports set up in your accounts, so the numbers survive a change of agency.

The supply chain: a performance marketing agency Malaysia team runs creative, landing pages and enquiry follow-up produced by one team, see content creation, web design and WhatsApp automation, because most paid-media results are decided after the click.

By industry: dental clinics (Google Ads, Meta Ads), aesthetic clinics (Google Ads, Meta Ads), interior design firms (Google Ads, Meta Ads), F&B groups (Google Ads, Meta Ads), and programmes for property developers, hospitals and healthcare groups, e-commerce and marketplace brands and education institutions. For groups running several brands, sites or markets, see how we work with large brands in Malaysia.

Procurement

Hiring A Performance Marketing Agency:
What Procurement And In-House Teams Ask.

Large brands and multi-site operators evaluate agencies against the same five signals — see the proof strip at the top of the page and how we work with large brands for the full version.

Five Questions to Put to Any Agency, Including Us

  1. Who owns the ad accounts and the data? You should. Pixel, Conversions API, GA4 and CRM imports live in your platforms; the agency gets access, not possession. If an agency keeps the pixel on its own domain or the account under its MCC, you lose the measurement when the engagement ends.
  2. What are you reporting against? A business outcome the brand already tracks — qualified leads, booked appointments, revenue — against spend, every month. Reach and CPC alone are not reports.
  3. How is the retainer scoped? Deliverables, platforms, creative cadence and reporting frequency, named up front. "Hours per month" without a scoped output is a budget, not a scope.
  4. Who does the creative, landing pages and follow-up? If any of these sit outside the agency, you own the integration risk. If they sit inside, ask who the actual producers are.
  5. What happens if we leave? Account access, tracking continuity, creative files and documentation handed back cleanly. The absence of a clean exit is the biggest hidden cost in agency relationships.

Specialist or Full-Service

A specialist agency goes deep on one platform or channel; a full-service agency plans across them. Most large brands end up with a full-service lead and specialist support — because the budget trade-off between Google, Meta, TikTok and XHS is the plan itself, not a side-effect of running three separate shops. Industry depth matters more than agency size: an agency that has run paid acquisition in your category for several years already knows which creative angles pass compliance, which audiences convert and which campaigns waste budget.

ModelBest forTrade-off
Full-serviceOne plan across paid, creative, LP and trackingBreadth over single-channel depth
SpecialistDeep on one platform or verticalYou hold the cross-channel integration

Flat Retainer or Percentage of Spend

ModelHow it worksWhat to check
Flat retainerA scoped fee for named deliverables; ad spend billed separately to the platformScope is explicit; fee doesn't scale with your spend
% of spendFee is a share of monthly media budgetIncentive aligns with spending more, not necessarily converting better

Our retainer is flat, scoped, and billed separately from ad spend.

See how we score agencies and agency red flags.

Problem Solving

Lead Generation:
Few, Fake Or Not Converting.

When lead generation disappoints, the complaint is usually one of three: not enough leads, leads that are fake or wrong, or leads that never turn into sales. Each has a different cause, so it helps to know which one you have before changing agency or budget.

Not enough leads: usually the offer, the landing page or the budget spread across too many campaigns. Landing page lead generation improves most when each campaign has its own page, one clear offer and a form or WhatsApp button above the fold.

Fake or wrong leads: usually instant forms with no friction. Facebook lead generation ads work far better with qualifier questions, a higher-intent form type and the Conversions API feeding back which leads became customers.

Leads that never convert: usually slow follow-up. A lead answered in five minutes is worth far more than one answered tomorrow, which is why we build the WhatsApp and CRM follow-up with the campaign.

Where we step in: lead generation Malaysia businesses hire us for covers the ads, the pages and the follow-up together. See Meta Ads, Google Ads, web design and WhatsApp automation, and the property developer lead funnel.

Named Results

Performance Marketing Results
From Named Malaysian Clients.

Every figure below is copied from a published case study and was measured in the client's own ad, analytics or shop accounts. The channels differ; the measure is always revenue, orders or qualified leads, never reach.

Before and after, by client (published case studies)
ChannelMeasureBeforeAfter
Swiss ThomasTikTok Shop ads and creator affiliatesMonthly TikTok Shop GMVRM 120,000RM 745,000
RaeLeleTikTok Shop ads and creator affiliatesMonthly TikTok Shop GMVRM 95,000RM 515,000
MANSPOTTikTok Shop ads and live sellingMonthly TikTok Shop GMVRM 145,000RM 685,000
Activ (Respack)Meta AdsMonthly Meta-attributed revenueRM 28,500RM 142,000
SuperDNAGoogle AdsMonthly paid search revenueRM 48,000RM 187,200
Proven Wealth AdvisoryMeta Ads and landing pagesCost per qualified leadRM 210RM 68
Pantai HospitalSEONon-branded international organic visitors a month5,20017,420

Case studies: Swiss Thomas, RaeLele, MANSPOT, Activ, SuperDNA, Proven Wealth Advisory and Pantai Hospital.

Insights

Frequently Asked
Questions.

We run Meta Ads, Google Ads, landing pages and tracking as one connected system rather than separate services — because a campaign accountable to cost-per-lead needs the ad, the landing page and the tracking working together, not three vendors handing off blame when a number looks bad.
A normal ads agency is often accountable for spend and activity — campaigns launched, budget managed, monthly reports sent. A performance marketing agency is accountable for the outcome: cost-per-qualified-lead, cost-per-booked-consultation, cost-per-acquisition. That distinction changes what gets reported, what gets tested, and what happens when a number is underperforming.
The retainer covers strategy, campaign management across Meta and Google, landing page build or optimisation, and tracking setup and maintenance. Ad spend is always billed separately, directly to the ad platform — our fee never scales automatically with your ad budget.
A full performance marketing retainer is scoped to requirements against account depth and campaign complexity, with ad spend billed separately. See the pricing guide for the full breakdown against other engagement types.
Yes. We run separate campaign structures, currencies and benchmarks for Malaysia, Singapore and Hong Kong rather than copying one market's account into another — each market gets its own cost-per-lead baseline and reporting.
Against cost-per-booked-outcome — consultations attended, qualified leads, purchases — not reach, impressions or likes. See the vanity metrics audit for the full list of numbers we deliberately don't lead a report with.
Ask what outcome they're accountable to. Most performance marketing agencies in Malaysia will quote reach or click volume; the ones worth hiring quote cost-per-qualified-lead or cost-per-booked-consultation, show the tracking that proves it, and separate their management fee from your ad spend rather than folding both into one opaque number.
Yes — the media buying agency Malaysia model is available where the client wants specialist media purchasing on top of existing creative and strategy work (in-house agency, standalone creative shop, or an internal team that produces its own assets). Full performance marketing — media plus creative plus landing plus tracking under one accountable programme — is the more common engagement, but media-buying-only is a real option where it fits the client's internal setup.
Yes. shakalakaa is a registered vendor of Tenaga Nasional Berhad and a direct vendor of UEM Edgenta Berhad, and vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it, or request a credentials pack.
From The Blog

Related Reading.

Running One Brand Across Malaysia, Singapore & Hong Kong
Performance Marketing Agency Malaysia: How to Choose the Right One in 2026
The Best Performance Marketing Agencies in Malaysia (2026): An Honest Comparison
Choosing a Performance Marketing Agency: The Published Scorecard
Performance Marketing vs Branding: Where Each Belongs in the Budget
The Vanity Metrics Audit: 10 Numbers in Your Agency Report That Mean Nothing
In-House Team vs Agency in Malaysia: The Real Cost Comparison
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Specialist Experience

Industries We Serve.

閱讀繁體中文版 →

Quick answer: Full performance marketing management in Malaysia — Google Ads, Meta Ads, landing pages and tracking under one retainer — is scoped to requirements, with ad spend billed separately and no fixed ceiling (custom quote per engagement). Category benchmarks published on this site show cost per lead ranging RM60–180, with implant and Invisalign search terms at the high end.

Large brand or platform company? See how we work with enterprise clients.

Comparing agencies? The procurement questions below are the ones we'd ask ourselves, and our 2026 agency comparison shows how the market breaks down. Starting from scratch? Our marketing plan for a new Malaysian business covers which channel to start with. Property developers should read the property developer marketing programme.

Regional practice: Performance Marketing Sydney for AU-based clients working with our Sydney presence.

Media plans should align to the gazetted calendar; see Malaysia public holidays 2027.

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