The Performance Marketing Retainer
for Malaysia.

Most agencies selling "performance marketing" in Malaysia and Singapore are actually running activity-based marketing with a rebranded label — campaigns launched, budget spent, a monthly report full of reach and engagement numbers that never connect to what the business actually needed: consultations booked, qualified leads, revenue. Performance marketing, properly defined, means accountability runs to the business outcome, not the media metric.

This also explains where we sit against the labels businesses search with. A traditional advertising agency Malaysia brands engage tends to sell creative and campaign concepts, and a media agency Malaysia advertisers appoint sells planning and buying across channels — placement, rates, reach. Our work overlaps both without being either: we buy media and we make creative, but the accountability is to acquisition cost rather than to reach delivered or to a campaign idea. That is a narrower remit than a full-service advertising agency and a deeper one than media buying alone, and for a brand-building brief with no direct-response objective, an agency built for that will serve it better.

That distinction changes what gets built. A cost-per-lead target forces conversion tracking that actually captures the real event — a booked-and-attended consultation, not a form-fill that never converts. It forces landing pages built for the specific offer in the ad, not a generic homepage. And it forces honest reporting: what's underperforming this month, what we're testing to fix it, and what changes next — not a highlight reel of the numbers that happened to look good.

We run this standard across every account regardless of vertical, from single-location clinics to multi-market brands operating across Malaysia, Singapore and Hong Kong. Singapore engagements run on their own SGD-budgeted retainer — see our dedicated performance marketing agency Singapore page for the SG-specific detail.

Performance marketing strategy is not generic — the compliance boundaries, creative approach and conversion path for an aesthetic clinic look nothing like those for an interior design firm. We run dedicated performance marketing programmes for aesthetic clinics and their Singapore counterparts, dental clinics and the Singapore dental market, and interior design and renovation firms alongside their Singapore equivalent — each with its own compliance boundaries (KKM/MDC for clinics), benchmark data, and creative playbook rather than a template copied across categories.

The same practice runs beyond Malaysia and Singapore too: a dedicated Australia programme, and remote coverage for Hong Kong and Taiwan brands, each reported against its own market's baseline rather than a converted regional average. Taiwan runs from a real Taipei office with its own Taiwan performance marketing programme, a Taipei-city Taipei performance marketing variant for city-only geo scope, and channel siblings including Taiwan social media management — all budgeted natively in TWD against Taiwan's Fair Trade Act and TFDA rather than a converted Malaysian brief.

Our full performance marketing retainer — strategy, Meta and Google Ads management, landing pages and tracking — runs RM3,499–5,000 per month, scope-dependent, billed transparently and separately from ad spend. Ad spend goes directly to the platform (Meta or Google), never through us, and we'll recommend a starting budget based on your category and goals during the strategy call. See the full pricing guide for how this sits against other engagement types and the wider market range.