The People Behind the Work.
Who runs the accounts, who writes the guides, and where the numbers come from.
Alex
Co-Founder
Alex co-founded shakalakaa and leads campaign strategy across the agency's Malaysia, Singapore and Hong Kong client base — with a deliberate concentration in medical aesthetics, dental and interior design, the verticals where compliance knowledge and case-value economics decide whether marketing makes money.
How the content gets made
Guides carrying a named byline are written from first-hand campaign work and reviewed against our editorial standards — first-hand experience, aggregated anonymised client data, hedged regulatory language confirmed against the frameworks by name, and a strict no-invented-numbers rule.
Posts bylined "shakalakaa team" follow the same standards with input from across the account teams.
More about the agency itself — how we work, who we take on, and why we turn some clients away — is on the about page.
Shakalakaa team, in depth
The supporting detail behind each section of this page, by topic. 1 topics
Alex's work
Day to day that means
- running and auditing Meta and Google Ads accounts,
- building the WhatsApp-first conversion funnels most of our clients close on, and
- maintaining the benchmark dataset that powers every number published on this site — the same MY & SG benchmarks our tools and guides draw from.
Nothing on the blog is written from theory; it comes out of the accounts.