Alex co-founded shakalakaa and leads campaign strategy across the agency's Malaysia, Singapore and Hong Kong client base — with a deliberate concentration in medical aesthetics, dental and interior design, the verticals where compliance knowledge and case-value economics decide whether marketing makes money.
Day to day that means running and auditing Meta and Google Ads accounts, building the WhatsApp-first conversion funnels most of our clients close on, and maintaining the benchmark dataset that powers every number published on this site — the same MY & SG benchmarks our tools and guides draw from. Nothing on the blog is written from theory; it comes out of the accounts.