Who writes our content
Every article on this site is authored by the shakalakaa team — the strategists and campaign managers who plan, launch and optimise paid and organic campaigns for our clients. We do not publish under invented personas or ghostwritten expert names. When a piece describes what happens "in the accounts we manage," that reflects real, first-hand campaign work across aesthetic clinics, dental practices and interior design firms in Malaysia and Singapore.
Where our numbers come from
The cost-per-lead, cost-per-consultation and budget ranges we cite are drawn from aggregated, anonymised performance data across the client accounts we manage, expressed as ranges rather than single figures because real performance varies by treatment mix, location, season and offer. We never publish a client's name, identifiable results, or account-level data. Benchmark ranges are maintained in a single internal reference so that the figures stay consistent across every article, guide and tool on the site — and are reviewed as market conditions change.
How we handle compliance
A large share of our work is for regulated industries, so accuracy matters. Content that touches medical or dental advertising references the relevant Malaysian and Singaporean frameworks by name — including the KKM/MOH Aesthetic Medical Practice Guidelines, the Medicines (Advertisement & Sale) Act 1956, Malaysian Dental Council (MDC) guidelines, the Private Healthcare Facilities and Services Act (PHFSA), and, for Singapore, the Healthcare Services Act and its advertising regulations. We describe requirements at a practitioner-useful level of detail and cite regulations by name; we do not fabricate specific clause numbers. Our content is educational and is not legal advice — clinics should confirm their own advertising with the relevant authority or their own adviser before publishing.
Our review process
Before anything is published, it is reviewed for three things: whether the argument reflects how we actually run campaigns, whether every figure falls within our maintained benchmark ranges, and whether any regulatory reference is stated accurately and generally rather than invented. Pieces that read like generic, interchangeable marketing filler are rewritten or dropped. If a draft could appear on any other agency's blog with the brand name swapped out, it does not go live.
Our update policy
Platforms, ad policies and regulations change, and evergreen guides go stale if left alone. We revise articles when the underlying facts change — a new ad policy, an updated regulation, or shifted benchmark ranges — and the "Updated" date on an article reflects a genuine content change, not an automated timestamp. If you spot something that looks out of date or incorrect, tell us and we will check it.
Corrections & contact
We would rather be corrected than be wrong. For questions about how a figure was derived, a correction, or anything else about our content, email info@shakalakaa.my.