CPL Traffic Light.
One number in, one verdict out.
This tool returns an instant green/yellow/red verdict on a submitted cost per lead against real managed-account benchmark bands — green at or below the band's low end, yellow inside it, red above the high end. Verdicts are published only for the 3 industries and 2 markets backed by real data: aesthetic clinic, dental and interior design, Malaysia and Singapore.
No-JS reference — every band this tool checks against
| Market | Industry | Green (≤) | Yellow band | Red (>) |
|---|---|---|---|---|
| RM | Aesthetic clinic | RM15 | RM15–RM45 | > RM45 |
| RM | Dental clinic | RM60 | RM60–RM180 | > RM180 |
| RM | Interior design | RM25 | RM25–RM70 | > RM70 |
| SGD | Aesthetic clinic | SGD 25 | SGD 25–SGD 80 | > SGD 80 |
| SGD | Dental clinic | SGD 80 | SGD 80–SGD 250 | > SGD 250 |
| SGD | Interior design | SGD 30 | SGD 30–SGD 90 | > SGD 90 |
More detail on the source
- Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index.
- Cite this
- shakalakaa (Plixitt Solutions). “CPL Traffic Light — Is Your Cost Per Lead Good?”
- https://shakalakaa.my/tools/cpl-traffic-light · Updated 2026-10-09
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "CPL Traffic Light — Is Your Cost Per Lead Good?" https://shakalakaa.my/tools/cpl-traffic-light. Updated 2026-10-09. Licensed under CC BY 4.0.
Keep exploring
Frequently Asked Questions.
How is the verdict calculated?
Green means your CPL is at or below the low end of our published benchmark band for your industry and market. Yellow means it falls inside the normal band. Red means it's above the high end of the band — worth investigating targeting, tracking or landing-page fit.
What if my industry isn't listed?
We only publish a verdict for combinations backed by real managed-account data — aesthetic clinic, dental and interior design in Malaysia and Singapore today. We'd rather say "not covered" than guess a threshold we can't back with real numbers.
My CPL is red — what now?
Check targeting precision, conversion tracking accuracy and landing-page fit first — in our experience those three account for most above-benchmark CPLs, more often than raw budget. Our Landing Page Grader and Local SEO Grader are a good next step.