Free Tool

CPL Traffic Light.

One number in, one verdict out.

Quick answer: This tool returns an instant green/yellow/red verdict on a submitted cost per lead against real managed-account benchmark bands — green at or below the band's low end, yellow inside it, red above the high end. Verdicts are published only for the 3 industries and 2 markets backed by real data: aesthetic clinic, dental and interior design, Malaysia and Singapore.

No-JS reference — every band this tool checks against

MarketIndustryGreen (≤)Yellow bandRed (>)
RMAesthetic clinicRM15RM15–RM45> RM45
RMDental clinicRM60RM60–RM180> RM180
RMInterior designRM25RM25–RM70> RM70
SGD Aesthetic clinicSGD 25SGD 25–SGD 80> SGD 80
SGD Dental clinicSGD 80SGD 80–SGD 250> SGD 250
SGD Interior designSGD 30SGD 30–SGD 90> SGD 90

Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index.

Insights

Frequently Asked
Questions.

Green means your CPL is at or below the low end of our published benchmark band for your industry and market. Yellow means it falls inside the normal band. Red means it's above the high end of the band — worth investigating targeting, tracking or landing-page fit.
We only publish a verdict for combinations backed by real managed-account data — aesthetic clinic, dental and interior design in Malaysia and Singapore today. We'd rather say "not covered" than guess a threshold we can't back with real numbers.
Check targeting precision, conversion tracking accuracy and landing-page fit first — in our experience those three account for most above-benchmark CPLs, more often than raw budget. Our Landing Page Grader and Local SEO Grader are a good next step.

Cite this

shakalakaa (Plixitt Solutions). "CPL Traffic Light — Is Your Cost Per Lead Good?" https://shakalakaa.my/tools/cpl-traffic-light. Licensed under CC BY 4.0.

LET'S START
THE CONVO.