Which Lazada Sponsored Solutions can Malaysian sellers use?
Last updated: October 2026. Last checked: 19 October 2026 against Lazada's General Terms and Conditions (opens in a new tab) (Lazada Sponsored Solutions), version effective 11 August 2026. In Malaysia the contracting entity is Ecart Services Malaysia Sdn. Bhd.
| Solution | What it does | Billing |
|---|---|---|
| Sponsored Max | Shows products in search and other listing slots, weighing paid and organic factors | Prepaid, per click (a Cost Per Sale mode is postpaid, per sale) |
| Sponsored Discovery | Shows products for chosen keyword searches and in sections such as Just For You | Prepaid, per click |
| Sponsored Store | Shows your shop or product pages on keyword searches | Prepaid, per click |
| Sponsored Affiliates | Pays affiliate marketers for sales they drive | Postpaid commission per sale |
| New Product Launcher | Promotes selected newly listed products | Prepaid, per click |
| Sponsored Display | Banner creatives across the platform | Postpaid, per thousand impressions or per day |
| Sponsored Media | Campaigns on selected third-party platforms | Prepaid; depends on the third-party platform |
Sponsored Brand Search, Sponsored Brand Boost and Sponsored Display are only offered to sellers Lazada selects. Lazada can refuse a click fee or commission rate it does not accept.
How are Lazada ads billed?
Most Lazada ads draw on a prepaid credit account. On per-click solutions you pay a click fee for each visit to your shop or product page, at the rate you choose in the portal.
You can set a budget per calendar month (or another period the portal shows). When you hit it, Lazada stops the ads within a reasonable time, and the charge should not exceed 110% of your budget. Any excess is refunded to your account unless it was caused by the seller.
How do you start a Lazada ad campaign?
- Decide what you want: sales on chosen products (Sponsored Max or Sponsored Discovery), store visits (Sponsored Store) or creator-driven sales (Sponsored Affiliates).
- Accept the Sponsored Solutions terms and top up prepaid credit.
- Choose the products to promote, starting with listings that already convert.
- Set your click fee (bid) or, for Sponsored Max, a target return, then a budget cap.
- Run for at least a week before judging, then cut keywords and products that spend without selling.
Step order is shakalakaa's practical sequence; screen names and options in Lazada's portal can change. The billing rules in each step come from Lazada's terms.
How do you decide a Lazada ads budget?
Work backwards from margin: we found no official Malaysian click price, and shakalakaa has no sourced Lazada cost benchmarks. Your break-even return on ad spend (ROAS) is 1 divided by your margin after fees: a 25% margin needs a ROAS of at least 4.
| Factor | Effect on cost |
|---|---|
| Click fee (bid) | Higher bids win more placements but raise cost per order |
| Conversion rate | Better listings, reviews and price turn the same clicks into more orders |
| Order value | Bundles raise revenue per click |
| Season | Mega sales attract more advertisers, so auctions get more competitive |
| Budget cap | Stops spend once reached, within 110% of the cap |
Need it done for you?
If you want a team to manage Lazada, Shopee and TikTok Shop ads together, see shakalakaa's e-commerce marketing service. For Shopee's version, read our Shopee Ads guide.
Comparing providers first? See our list of the best e-commerce marketing agencies in Malaysia (2026).