Which e-commerce marketing agencies in Malaysia are worth shortlisting in 2026?
Seven agencies are worth a look, and shakalakaa is our pick for marketplace and TikTok Shop brands. The table compares them on the job each one fits, and the sections below explain why shakalakaa is our pick.
Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear; other agencies' details come from their own websites, read 19 October 2026.
| Agency | Best for | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa | Shopee, Lazada and TikTok Shop brands run as one plan | Marketplace and TikTok Shop ads, live selling, creators, Meta, Google, own-store SEO | MY, SG, AU, HK, TW | On request | Published TikTok Shop and Shopee case studies with GMV |
| AnyMind Group (Arche Digital) | Brands wanting store operations and fulfilment outsourced | Store operations, marketing, warehouse and logistics, customer service | MY (AnyMind Group) | On request | — |
| AIRR Labs | Large consumer brands across several Southeast Asian marketplaces | Store management, livestreaming, affiliates, performance marketing, fulfilment | MY, SG, TH, PH, VN | On request | Singapore HQ; Kuala Lumpur office |
| Primal | Online stores growing through search and paid media | SEO, AI SEO, Google Shopping and PMax, Meta, Shopee ads | MY, TH, SG | On request | About 150 people across its offices |
| Hashmeta | Shopee store optimisation and campaign days | Shopee store optimisation, Shopee ads, flash sales, Lazada | MY (Kuala Lumpur page) | On request | Says it manages 50+ Shopee stores |
| 2Stallions | Brands building their own Shopify store | Shopify development, SEO, SEM, social ads | MY, SG | On request | — |
| LOCUS-T | Own-site stores on Google Shopping and Performance Max | Google Shopping and PMax, Meta and TikTok ads, SEO, web | MY | On request | No marketplace services listed |
What does shakalakaa do for e-commerce brands in Malaysia?
shakalakaa — Shopee, Lazada and TikTok Shop brands run as one plan
shakalakaa is a Kuala Lumpur agency that plans Shopee, Lazada, TikTok Shop and own-store marketing as one programme: in-platform ads, listing optimisation, live selling, creator and affiliate programmes, Meta and Google. See the scope on our ecommerce marketing agency Malaysia page.
Published TikTok Shop results include monthly GMV up 6.2× for Swiss Thomas, 5.4× for RaeLele and 4.7× for MANSPOT. For Shopee itself, we ran the Shopee For Youth × ZUS Coffee KOL and UGC campaign.
- Swiss Thomas. GMV Max and Spark Ads, sample seeding, 3,400+ active creator affiliates and a live demo studio grew TikTok Shop Malaysia GMV 6.2× between January and August 2026. Read the case study.
- VellGoood. Meta Ads funnels into the Shopee app and Shopee Search and Discovery ads grew monthly store GMV 4.1× over six months. Read the case study.
- RaeLele. TikTok Shop Malaysia run end to end, with 2,100+ creator affiliates and daily live selling, grew monthly GMV 5.4× against a Q1 2025 baseline.
Services involved: Shopee, Lazada and TikTok Shop ads, listing optimisation, live selling, creator and affiliate programmes, Meta and Google, and own-store SEO. Our scope is marketing; stock and delivery stay with the brand or its fulfilment partner. Next step: see our e-commerce marketing page or talk to us.
Which agency is best for Shopee and Lazada marketplace brands in Malaysia?
shakalakaa is the best fit for brands that want marketplace ads, listings, creators and live selling planned with the rest of their media. For VellGoood, Meta funnels into the Shopee app and Shopee Search and Discovery ads took monthly store GMV from RM 24,000 to RM 98,000 between month 1 and month 6. Shopee is also a client.
Over six months, VellGoood’s blended return on ad spend rose from 1.8× to 4.6×, with a 34% checkout attach rate from store retention mechanics.
For creator content on its own, compare KOL agencies in Malaysia, or for customer-style videos, UGC agencies.
Which agency is best for TikTok Shop in Malaysia?
shakalakaa comes first for TikTok Shop, with three published Malaysian cases measured in shop GMV. For Swiss Thomas, GMV Max, Spark Ads, a creator programme and a live demo studio took monthly GMV from RM 120,000 to RM 745,000 between January and August 2026. Our live commerce team runs the LIVE sessions.
For RaeLele, GMV Max and Spark Ads, 2,100+ creator affiliates and daily live selling grew monthly GMV 5.4× against a Q1 2025 baseline.
If you only need the ads, see our TikTok ads agencies ranking.
Which agency is best for mega-sale campaigns (9.9, 11.11, 12.12) in Malaysia?
shakalakaa is the pick for mega-sale campaigns, because the ads, creators, live sessions and stock plan are scheduled together against one calendar. Our Malaysia mega sale calendar lists the dates we plan around, and for RaeLele we ran daily live selling and mega-sale operations on TikTok Shop.
For MANSPOT, Shopping Ads, creator Spark Ads, 1,450+ creator affiliates and in-house live shopping grew TikTok Shop GMV 4.7× between January and August 2025.
For brand campaigns around the sale, see advertising agencies in Malaysia.
How did we rank these e-commerce marketing agencies?
We ranked each agency on five criteria, using only what it publishes on its own website. Where a site did not say something, we treated it as not stated.
- Channel depth. Shopee, Lazada, TikTok Shop, Meta, Google and the brand's own store: which of these the agency runs itself.
- Platform and claims discipline. Experience with marketplace rules, platform partner programmes and product claims for regulated categories such as supplements.
- Multi-market capability. Whether it can run the same programme outside Malaysia.
- Reporting transparency. Whether it reports GMV, return on ad spend and acquisition cost, not just views.
- Client size. Whether its published clients and team size match a medium-to-large brand.
Other agencies in Malaysia
These agencies also offer e-commerce marketing in Malaysia. Each is described only from its own website, read on 19 October 2026.
| Agency | Based | Known for |
|---|---|---|
| AnyMind Group (Arche Digital) | Malaysia | Store operations, marketing, logistics and customer service |
| AIRR Labs | Singapore and Kuala Lumpur | Marketplace store management, livestreaming and fulfilment |
| Primal | Kuala Lumpur | SEO, Google Shopping, Meta and Shopee ads |
| Hashmeta | Kuala Lumpur | Shopee store optimisation and Shopee ads |
| 2Stallions | Kuala Lumpur and Singapore | Shopify development, SEO, SEM and social ads |
| LOCUS-T | Petaling Jaya | Google Shopping, Performance Max, Meta and TikTok ads |