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Resource · Updated Quarterly

Malaysia Paid Ads Benchmarks
by Industry (Q3 2026).

CPL, CPC and cost-per-consultation ranges for the verticals we run campaigns in — Malaysia and Singapore, updated as the market moves.

Every agency quotes "it depends." Here are actual ranges instead. The figures below are the bands we see across the client accounts we manage in Malaysia and Singapore, expressed as ranges because real performance varies by treatment mix, location, season and offer. Use them to sanity-check what you're paying now — and read the methodology note before you quote them anywhere.

Malaysia (MYR)

IndustryChannelKey metricRange
Aesthetic clinicMetaCost per leadRM15–45
Aesthetic clinicMetaCost per booked consultationRM90–260
Aesthetic clinicMetaConsultation show-rate (with qualification)45–70%
DentalGoogleCPC (implant/Invisalign at high end)RM6–18
DentalGoogleCost per leadRM60–180
Dental—Invisalign case valueRM9,000–16,000
Interior designMetaCost per leadRM25–70
Interior designMetaBudget-fit qualified lead rate30–55%
General SMEMetaCPMRM8–25
General SMEGoogleSearch CPC (non-competitive)RM1.5–8

Source: shakalakaa managed-account data, 2026.

Typical monthly management retainers (Malaysia)

ServiceRange
Social media managementRM2,500–6,000/mo
Google/Meta Ads managementRM1,500–5,000/mo flat, or 15–20% of spend
SEORM2,000–8,000/mo

Source: shakalakaa managed-account data, 2026.

Singapore (SGD)

IndustryChannelKey metricRange
Aesthetic clinicMetaCost per leadSGD 25–80
Aesthetic clinicMetaCost per booked consultationSGD 120–350
DentalGoogleCPCSGD 8–25
DentalGoogleCost per leadSGD 80–250
Interior designMetaCost per leadSGD 30–90
General SMEMetaCPMSGD 8–22

Source: shakalakaa managed-account data, 2026.

Deep-dive pages by industry & market

Also see the live ad cost ticker, the citable facts library, and The State of Digital Marketing in Malaysia annual report.

Use this data

This is the shakalakaa Digital Ad Cost Index — published under CC BY 4.0, free to reuse with attribution. A read-only JSON version is available at /api/benchmarks.php (optionally filtered with ?market=my or &industry=aesthetic_clinic). If you cite a figure from this page, link back to this page as "Data by shakalakaa" — or use the embeddable widget to drop a live, self-updating figure straight into your own site.

Methodology

These ranges are aggregated from the client accounts we manage across Malaysia and Singapore, expressed as bands rather than single figures. They are directional benchmarks for sanity-checking your own numbers — not guarantees. Your actual costs depend on treatment mix, location, seasonality, offer strength and competitive pressure. We review and update this page quarterly.

Review history

  • 2026-07: Ranges reviewed against aggregated managed-account data; Singapore cost guides (Meta, dental, interior design) published from the same dataset.

How to use these numbers

  • If your cost per lead is well above the top of the band for your vertical, the usual culprits are targeting, tracking or landing-page fit — not budget.
  • For clinics, the number that matters is cost per booked consultation, not cost per raw lead — a cheap lead that never shows up is not cheap.
  • For interior design, track budget-fit qualified lead rate, because unqualified renovation enquiries cost your design team real hours.
  • Compare management fees against the retainer table — below the floor, an account cannot get genuine ongoing optimisation.
  • Running campaigns across Malaysia, Singapore and Hong Kong at once? See our cross-border marketing guide for why a blended regional average understates or overstates each market.

Want these numbers for
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See how we'd structure your budget, or read the full pricing breakdown.

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