XHS Agency
in Malaysia.

企业号 (business account) setup & ongoing operations — profile, category, storefront links and backend settings kept current and correctly configured, not set up once and left untouched. Note calendar & scheduling — a consistent, planned posting cadence rather than sporadic uploads whenever someone remembers, because the algorithm and search indexing both reward consistency over bursts. Comment & DM handling, in Chinese — every comment and inbound message answered in Mandarin, in the tone and timing Chinese-speaking users expect, so the account doesn't read as abandoned. Monthly XHS-native analytics reporting — reach, saves, search impressions, follower growth and response-time data pulled from the 企业号 backend, summarised in plain English month over month.

Built for two overlapping situations: brands with no in-house Mandarin-speaking staff who still need the channel run properly, and brands that want XHS run as a fully outsourced channel — one team handling content, comments and reporting together instead of a content freelancer here and a part-time community manager there. If you already have Chinese-language capacity in-house and just need overflow support, this may be more than you need.

Account management is scoped to note volume, community management load and reporting depth, and quoted to that scope. This retainer bundles content, community management and reporting together — platform ad spend (above) is billed separately.

On Xiaohongshu, the notes that decide a purchase are usually written by someone other than the brand. XHS KOL work puts your product into those notes. KOLs (key opinion leaders, creators with an established following in a category) bring reach. KOCs (key opinion consumers, everyday users with small, trusted followings) bring the "a friend tried this" credibility the platform is known for. It is the part of our work most brands mean when they look for an XHS influencer marketing agency. We run this brand-side, for the business commissioning the notes. We don't represent creators and we don't sell a creator roster.

How an XHS KOL campaign runs. Sourcing starts from category fit and audience, not follower count. We check where a creator's followers actually are (a Malaysian brand needs Malaysian Chinese-speaking readers, not a mainland audience), how engaged they are, and how their past sponsored notes performed. Briefs are written in Chinese against the same XHS search terms our content team researches, so creator notes and your own notes compete for the same searches. Contracts set disclosure, revision rounds, posting windows and usage rights, so the strongest notes can run again as Aurora (聚光) feed ads and as UGC on Meta and TikTok.

Pugongying (蒲公英). This is XHS's official platform for brand and creator collaborations, where commercial notes are ordered and reported. XHS restricts notes it reads as undeclared paid cooperation, so we place deals through Pugongying wherever the creator and category allow it. Anything that doesn't fit there, such as product-for-post exchanges or KOC seeding at volume, carries disclosure that follows the platform's rules. Ordering through Pugongying runs from a verified account, which is one more reason verification comes first.

What we measure. Saves, comments, where each note ranks in XHS search for the target terms, and whether searches for your brand name rise during the campaign. Follower counts and likes are reported, but they aren't the goal. For clinics, creator notes go through the same KKM/MDC check as our own notes, and testimonial-style outcome claims are the first thing cut.

Creator fees are paid to the creators and scoped per campaign, separate from the management retainer. For Instagram and TikTok creator campaigns, see KOL marketing Malaysia. The same team, contracts and usage-rights terms apply.