Restaurant & F&B Marketing Agency in Malaysia.
For restaurant groups, multi-outlet chains and food brands: search, delivery listings and paid social, plus the creator campaigns you would otherwise brief to a separate food influencer agency Malaysia-wide.
shakalakaa is an F&B marketing agency in Malaysia for restaurant groups and multi-outlet chains, running local search, delivery listings, paid social and content, with creative kept inside the Food Act 1983 rule against misleading claims. For Amazonas at The Exchange TRX, direct reservations rose from 45 to 142 a month.
Trusted by Malaysian GLCs, listed groups and platforms
Client media spend managed
All accounts, 2025 · ~70% Malaysia · USD 1 = RM 4.30 (Dec 2025)
- 2,400+
Creative assets produced in-house
All client accounts, 2025
- 70+
Accounts under management
As at September 2026
- 5
Markets served
Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
Return on ad spend, e-commerce accounts
E-commerce accounts, Jan–Dec 2025
- -38%
Cost per qualified lead since onboarding
Lead-gen accounts, first 90 days vs Dec 2025
Last updated: October 2026
Why restaurants need a food-first marketing agency
Generic agencies run the same campaigns for restaurants as they do for law firms.
F&B marketing is visual, seasonal, and hyper-local. A campaign that doesn't account for lunch vs dinner peaks, food photography standards, or delivery platform dynamics wastes spend.
Customers decide where to eat in minutes, not weeks — your marketing has to match that urgency.
Scroll-stopping food content
Food sells with the eyes.
We produce high-impact food photography and short-form video content (Reels, TikToks, Shorts) that makes people hungry — not just interested.
Every piece of content is engineered for the platforms where food discovery actually happens: Instagram, TikTok, and Google Maps. Food creators extend it through our brand-side KOL marketing service.
Seats, orders, deliveries
We cover the full funnel — social media ads that drive footfall, Google Ads that capture "restaurant near me" searches, delivery platform optimization (GrabFood, foodpanda, ShopeeFood), and Google Business Profile management that gets you into the local map pack.
Every channel is tracked separately so you know exactly which one is filling seats.
We track reservations, not impressions
Table bookings, online orders, call tracking, WhatsApp enquiries. We implement tracking that tells you how many customers actually walked through the door or placed an order — not how many people scrolled past your ad.
What's included
Our F&B marketing programme covers: Meta Ads (Facebook & Instagram), TikTok Ads, Google Ads (Search & Maps), food content production, Google Business Profile optimization, delivery platform optimization, and performance reporting.
Everything is managed under one roof — strategy, content production, campaign execution, SEO, and performance reporting. No fragmented vendors, no miscommunication.
What F&B businesses achieve
Order Growth
Online and delivery order growth achieved by clients within 90 days of full-channel campaign launch.
Weeks to Results
Paid ad campaigns typically generate measurable footfall and order increases within 2–4 weeks of launch.
Delivery Volume
Average delivery order volume increase following GrabFood and foodpanda listing optimisation.
Separate budgets
Delivery and dine-in are bought differently, so each gets its own target and cost-per-result line.
F&B businesses we market
Multi-outlet Chains & Franchise Groups
Outlet-level budgets and local targeting, central creative, and per-branch reporting that rolls up to one group view.
Restaurant Groups & Dining Concepts
Reservation-driving campaigns on Meta and Google Ads for each concept, with food content that makes every outlet the destination for occasions.
Delivery & Cloud Kitchen Brands
GrabFood, foodpanda and ShopeeFood listing optimisation, in-platform ads, and Meta Ads that drive order volume across every kitchen and brand.
F&B marketing for chains and groups
Most searches for an F&B agency come from single-outlet owners.
The harder brief comes from restaurant groups, multi-outlet chains, franchise operators, hotel F&B and food brands: dozens of locations, several concepts, delivery platforms, a head-office marketing team and a finance director who wants each ringgit traced to orders or covers.
Cafe chains and restaurant groups
Cafe chains and restaurant groups buy one content engine and one paid media plan across every outlet, with local targeting per branch and a report that rolls up by outlet and by concept.
Nightclubs and bars
Bars and late-night venues sell the evening, not the menu: event series, weekend previews posted ahead of each weekend, and a reservation link one tap away. For Amazonas at The Exchange TRX, late-night bar revenue after 10 PM rose 24%.
FMCG and packaged food brands
FMCG and packaged food brands need creator content, marketplace listings and live commerce planned together with their retail and delivery presence; see e-commerce marketing.
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In depth
The supporting detail behind each section of this page, by topic. 9 topics
How F&B budgets are scoped
F&B and restaurant marketing budgets are scoped against outlet count, average ticket, target order volume across dine-in and delivery, competitive density in the catchment, and creative cadence — one figure does not fit every operator.
Key takeaway: Restaurant and F&B marketing in Malaysia works best with scroll-stopping food content, paid social for brand awareness, Google Ads for "near me" searches, and delivery platform optimisation.
- Mature F&B campaigns see meaningful footfall and order growth within 2–4 weeks, with total programme size driven by outlet count, delivery-platform mix and creative cadence.
- Size the budget your economics support with the free break-even CPL calculator and general business ad cost calculator; a strategy consultation grounds the split between GrabFood/foodpanda listing optimisation and paid social in your specific dine-in and delivery targets.
- Related coverage: shakalakaa also works with hospitality clients in the Australian market. Food influencer agency Malaysia: creator campaigns for F&B brands — food influencer sourcing, briefing, usage rights and paid amplification handoff — run through our brand-side influencer marketing agency Malaysia service line.
Briefs from chains and restaurant groups
That is the work we are built for as a food marketing agency.
Each outlet gets its own local targeting and GrabFood or foodpanda listing work; the brand gets one content engine, one paid media plan across Meta, Google and TikTok, and one report that rolls up by outlet, by concept and by channel.
Menu launches, festive campaigns and delivery promotions are planned on one calendar so outlets do not compete with each other for the same customer.
For groups selling packaged food or running their own online store, the same team handles marketplace and live commerce work; see e-commerce marketing. Head-office teams can also see how we work with enterprise clients.
Our results
For groups and chains
Our published F&B work is Amazonas, a Latin American restaurant and bar at The Exchange TRX in Kuala Lumpur. We shoot on location every fortnight, publish 8–10 Reels and TikToks a month across three content pillars, and run a bio link straight to TableApp reservations, with WhatsApp Business for enquiries.
A mezcal tasting series and Friday and Saturday DJ previews, posted ahead of each weekend, repositioned the venue for evenings. In six months, direct reservations rose from 45 to 142 tables a month, weekend occupancy went from about 60% to 88%, and late-night bar revenue after 10 PM rose 24%.
Live selling fits packaged goods
Live selling on Shopee, Lazada and TikTok suits shippable, packaged retail SKUs — sauces, snacks, packaged desserts, bottled drinks — sold through a marketplace storefront, not a dine-in reservation or a delivery order that has to arrive hot within the hour.
If your F&B brand already has a packaged retail line sold on Shopee or Lazada, see how we run live sessions for how a session fits alongside your delivery-platform and dine-in marketing;
- if your business is dine-in or delivery-only, it's honestly not the right channel and the sections above are where your budget belongs instead.
- Two free tools sit alongside this workflow for F&B brands running live sessions or social content at scale.
- The live-selling claim checker catches the freshness, health-benefit and origin claims that fall inside the Food Act 1983's "likely to deceive" surface — the same rule that governs recorded creative —
- and the engagement rate calculator reports whether a food-content account's per-post engagement is tracking above or below the range we see across F&B accounts, which is a faster read than raw follower count on whether the content is doing its job.
Who this doesn't fit
Fix capacity constraints before scaling demand generation.
F&B marketing at this scope fits a restaurant, cafe or cloud kitchen with the kitchen capacity and staffing to actually absorb the order or footfall increase a working campaign produces
- — it doesn't fit a single-location operation already running at capacity most services, where more demand just means longer wait times and worse reviews rather than more revenue.
- It also doesn't fit a brand unwilling to invest in genuine food photography and video — this is a visually-led category on every channel that matters (Instagram, TikTok, delivery-platform listings),
- and generic stock imagery or low-quality phone photos consistently underperform real, well-lit content of the actual food and space, regardless of ad spend behind it.
- And it's a poor fit when the budget is spread across delivery and dine-in so thinly that neither channel gets enough consistent presence to move footfall or order volume meaningfully, and the spend reads as wasted rather than underfunded.
Services restaurant groups use
Restaurant groups and FMCG brands usually combine three service lines:
- corporate video production for menu launches and brand films
- a WhatsApp automation agency to route reservations by outlet
- all digital marketing services for a group brief
F&B businesses we market
Bakeries & Desserts
Visual-first Instagram and TikTok campaigns showcasing product drops, seasonal specials, and limited-edition offerings.
Catering & Events
B2B and B2C lead generation campaigns targeting corporate clients, wedding planners, and event organisers.
Related reading
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Frequently asked questions
How much does restaurant marketing cost in Malaysia?
F&B and restaurant marketing budgets are scoped against outlet count, average ticket, target order volume across dine-in and delivery, competitive density in the catchment, and creative cadence — one figure does not fit every operator. Ad spend is billed separately from management, and every engagement is a custom quote.
Which platforms work best for restaurants?
Instagram and TikTok drive food discovery through visual content. Google Ads and Google Business Profile capture high-intent "near me" searches. Delivery platforms (GrabFood, foodpanda) are essential for online order volume. We build a multi-channel strategy across all of these.
Do you handle food photography and video?
Yes. We produce scroll-stopping food photography and short-form video content on-site at your restaurant. Every piece is optimised for social media platforms where food content performs best.
How long before we see more customers?
Paid ad campaigns typically generate footfall and orders within 2–4 weeks. Google Business Profile improvements can show results even faster for local searches. We recommend committing to at least 3 months for sustained growth.
What does an F&B marketing agency do for a restaurant group?
It runs each outlet's local search, delivery listings and paid social from one content engine and one paid media plan, keeps creative inside the Food Act 1983 rule against misleading claims, and reports reservations and orders by outlet, by concept and by channel.
Is a food marketing agency the same as an F&B marketing agency?
Buyers use both terms for the same work. For chains, groups and food brands, the test is the same: in-house food content, outlet-level targeting, delivery and marketplace listings, and one report a head office can read.
More questions (2)
Do you work with restaurant chains?
Yes. We work with single-location restaurants and multi-outlet F&B brands across Malaysia, with campaigns tailored to each location's market.
Can you report by outlet for a restaurant group with central procurement?
Yes. Each outlet gets its own targeting and reservation tracking, head office gets one monthly summary across the group, and contracts and vendor registration run through your central procurement. shakalakaa is a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta Berhad.
Contracts are with Plixitt Solutions (BRN 003426311-V).