How often are these benchmarks updated?

Quarterly, from aggregated data across the Malaysian and Singapore accounts we manage directly. Each result shows a 'last verified' stamp so you know exactly how current the figure is.

Where does this data come from?

Aggregated performance data from accounts we manage directly across Meta and Google — the same dataset behind our published Malaysia & Singapore ad benchmarks report. It is not a survey or a third-party estimate.

Why is Singapore more expensive than Malaysia for the same industry?

Higher digital ad competition and purchasing power in Singapore push CPMs and CPCs up across both Meta and Google — typically multiples of the equivalent Malaysian figure, not a small premium.

Can I link directly to one result?

Yes — use the 'copy link to this result' button after looking up a combination. It sets the industry and market as URL parameters so the page opens directly to that result for anyone you share it with.

Free Tool

CPL Benchmark Lookup.

Real cost-per-lead, cost-per-click and cost-per-consultation ranges by industry and market — from accounts we manage directly, not a survey.

Last verified: 2026-07

Quick answer: This lookup covers 6 industries across Malaysia and Singapore and returns real cost-per-lead, cost-per-click and cost-per-consultation ranges, sourced quarterly from aggregated Meta and Google accounts managed directly, not a third-party survey. Each result carries a last-verified date so the figure's currency is stated, not assumed.

Industry Market

Typical ranges at a glance

Server-rendered so this table is readable without running the lookup above — figures from the same 2026-07 dataset.

Industry	Market	Channel	CPL / CPC range
Aesthetic clinic	Malaysia (MYR)	meta	CPL RM15–RM45
Dental clinic	Malaysia (MYR)	google	CPL RM60–RM180
Interior design	Malaysia (MYR)	meta	CPL RM25–RM70
General SME	Malaysia (MYR)	—	CPC RM1.5–RM8

Where this data comes from

Every range here is pulled directly from the same dataset behind our Malaysia & Singapore ad benchmarks report — aggregated performance data from accounts we manage directly, refreshed quarterly. It's not a survey of self-reported numbers or an industry-wide estimate; it's what these campaigns actually cost right now.

How to use a benchmark range correctly

Treat these as planning ranges, not guarantees — your actual CPL depends on creative quality, targeting precision, offer strength and how competitive your specific niche is that quarter. Use the pricing guide to understand management fees on top of ad spend, and the ad budget calculator to turn a benchmark range into a monthly spend plan for your target lead volume.

Frequently Asked Questions

Related free tools

Ad Budget Calculator Google Ads Cost Calculator Break-Even CPL Calculator

Cite this

shakalakaa (Plixitt Solutions). "CPL Benchmark Lookup Malaysia & Singapore." https://shakalakaa.my/tools/cpl-benchmark-malaysia. Updated 2026-07-30. Licensed under CC BY 4.0.