Where this data comes from
Every range here is pulled directly from the same dataset behind our Malaysia & Singapore ad benchmarks report — aggregated performance data from accounts we manage directly, refreshed quarterly. It's not a survey of self-reported numbers or an industry-wide estimate; it's what these campaigns actually cost right now.
How to use a benchmark range correctly
Treat these as planning ranges, not guarantees — your actual CPL depends on creative quality, targeting precision, offer strength and how competitive your specific niche is that quarter. Use the pricing guide to understand management fees on top of ad spend, and the ad budget calculator to turn a benchmark range into a monthly spend plan for your target lead volume.