Top Influencers in Malaysia by Niche (2026)

Last updated: October 2026

We opened each creator's public YouTube channel on 19 October 2026 and kept only channels whose About page lists Malaysia as the country. Follower figures are YouTube subscribers, shown as ranges as of 19 October 2026; the same creators may have larger audiences on TikTok or Instagram, which we did not count.

shakalakaa wrote this list and does not represent, manage or have a commercial arrangement with any creator on it. No creator paid to appear, and we list no private contact details; use the business contact on each creator's own profile.

The table groups creators by their main content niche, from beauty and food to tech, lifestyle, finance and parenting. Chinese-language creators are listed separately in the next section.

Two channels on the list are run by companies rather than one person: Best Food Malaysia and SoyaCincau. SoyaCincau runs an English and a Malay channel, both listed.

These Malaysian creators publish mainly in Mandarin, which matters for brands reaching Chinese-speaking Malaysians. Most list a business contact on their channel.

For Chinese-language reach on Xiaohongshu, creator work runs differently; see our Xiaohongshu marketing service.

Start from the audience you need, not from follower count. A list shows who is popular; it does not show whether their followers are your buyers.

1. Check audience language and location against your market (Malay, English, Chinese or Tamil-speaking, and which states)
2. Work out engagement on recent posts with an engagement rate calculator
3. Read the last few months of posts for brand-safety and competitor deals
4. Ask for past brand results in sales or bookings, not only views
5. Agree disclosure, usage rights and paid-ad permissions before the brief

Fees depend on the creator's tier, platform, number of deliverables, usage rights, exclusivity and timing, so a single figure would mislead. We have no sourced rate for these creators and do not publish rates of our own.

To sense-check a quote, use our KOL rate calculator. For live selling hosts, see the third-party figures in our live host rates index.

Need the right creators for your campaign? See our KOL marketing service.

We work for brands: shortlisting creators against the brief, contracting rights and disclosure, approving posts and reporting results by creator. For definitions, see KOL, KOC and UGC meaning.