Why "evidence-cited" is the whole point of this tool
A generic SWOT template ("weakness: could improve marketing") is nearly worthless because it applies to almost any business and tells you nothing you can act on. This tool's system prompt requires every point to cite specific evidence pulled from your actual page — your real headline, your real meta description, your real technical checks — so a weakness reads like "your headline mentions no location or specialty, which weakens local search relevance" instead of a vague platitude. That specificity is what makes an AI-generated SWOT worth more than a template you'd fill in yourself.
The free analysis works from your page's title, meta description, headings and the first portion of visible copy, plus the same deterministic technical checks behind our website grader. The gated Competitive Positioning Report extends this to up to 2 competitors, run through the identical extraction pipeline, so the comparison is apples-to-apples rather than your site analyzed one way and competitors guessed at another.
Pair this with the website grader for the technical score, and copy grader for hero copy specifically. For acting on what the SWOT surfaces, see performance marketing.