Why 5 axes instead of one "good/bad" verdict
Hero copy usually fails for one specific, fixable reason, but a single overall verdict hides which one it is — this tool grades clarity, specificity, customer benefit, differentiation and CTA strength separately, each with its own one-line reasoning, so you know exactly where the 20 points went missing rather than just seeing a disappointing total. A headline can be perfectly clear and still weak on differentiation, or specific and benefit-led but paired with a limp CTA — these are different problems with different fixes.
The free grade includes one rewritten headline as a concrete example of what a stronger version looks like; the gated rewrite pack goes further with three complete hero variants angled differently (outcome-led, pain-led, proof-led) so you can test which angle actually resonates with your audience, plus a value-proposition worksheet to work through the thinking behind whichever variant you pick.
For the design and build side once your copy is dialled in, see web design & development and content creation; if you haven't checked your site's technical fundamentals yet, start with the website grader. Grading a live selling script instead of hero copy? A spoken claim on a livestream carries the same regulatory weight as written copy — see the live selling claim checker.