Website Copy Grader.
Paste your hero copy or enter your URL — get a 5-axis score out of 100 and a rewritten headline.
This grader scores hero copy or a URL across 5 axes — clarity, specificity, customer benefit, differentiation and CTA strength — each out of 20, for a total out of 100, and returns a rewritten headline. URL mode auto-extracts your title, H1, first paragraph and primary button text before grading.
Keep exploring
Frequently asked questions
What are the 5 axes this tool grades copy on?+
Clarity (can a visitor tell what you do in 3 seconds), specificity (concrete vs. vague claims), customer benefit (outcome for them, not features about you), differentiation (why you over an alternative), and CTA strength (is the next step obvious and compelling) — each scored out of 20.
Can I grade my copy by just entering my URL?+
Yes — enter a URL and the tool auto-extracts your title, H1, first paragraph and primary button text, prefilling the fields so you can edit before grading. Paste mode works just as well if you'd rather type your copy directly.
What's included in the free grade vs. the gated rewrite pack?+
Free: the 5-axis score with reasoning, plus one rewritten headline. Gated: three full hero-section variants (headline + subheadline + CTA each, angled outcome-led, pain-led and proof-led) plus a one-page value-proposition worksheet.
Does the AI see my full website?+
No — only the headline, subheadline and CTA text you submit or that get auto-extracted from the URL you provide. Nothing else on your site is read or stored.
Is there a daily limit on how many times I can grade copy?+
Yes — a small daily limit per visitor keeps the tool free and available for everyone, since each grade is a real AI call with a real cost.
What are the 5 axes this tool grades copy on?
Clarity (can a visitor tell what you do in 3 seconds), specificity (concrete vs. vague claims), customer benefit (outcome for them, not features about you), differentiation (why you over an alternative), and CTA strength (is the next step obvious and compelling) — each scored out of 20.
More questions (4)
Can I grade my copy by just entering my URL?
Yes — enter a URL and the tool auto-extracts your title, H1, first paragraph and primary button text, prefilling the fields so you can edit before grading. Paste mode works just as well if you'd rather type your copy directly.
What's included in the free grade vs. the gated rewrite pack?
Free: the 5-axis score with reasoning, plus one rewritten headline. Gated: three full hero-section variants (headline + subheadline + CTA each, angled outcome-led, pain-led and proof-led) plus a one-page value-proposition worksheet.
Does the AI see my full website?
No — only the headline, subheadline and CTA text you submit or that get auto-extracted from the URL you provide. Nothing else on your site is read or stored.
Is there a daily limit on how many times I can grade copy?
Yes — a small daily limit per visitor keeps the tool free and available for everyone, since each grade is a real AI call with a real cost.
Why 5 axes instead of one "good/bad" verdict
A headline can be perfectly clear and still weak on differentiation, or specific and benefit-led but paired with a limp CTA — these are different problems with different fixes.
Hero copy usually fails for one specific, fixable reason, but a single overall verdict hides which one it is
- — this tool grades clarity, specificity, customer benefit, differentiation and CTA strength separately, each with its own one-line reasoning, so you know exactly where the 20 points went missing rather than just seeing a disappointing total.
- The free grade includes one rewritten headline as a concrete example of what a stronger version looks like;
- the gated rewrite pack goes further with three complete hero variants angled differently (outcome-led, pain-led, proof-led) so you can test which angle actually resonates with your audience, plus a value-proposition worksheet to work through the thinking behind whichever variant you pick.
- For the design and build side once your copy is dialled in, see web design & development and content creation; if you haven't checked your site's technical fundamentals yet, start with the website grader.
- Grading a live selling script instead of hero copy? A spoken claim on a livestream carries the same regulatory weight as written copy — see the live selling claim checker.
- Cite this
- shakalakaa (Plixitt Solutions). “AI Website Copy Grader & Headline Analyzer.”
- https://shakalakaa.my/tools/copy-grader · Updated 2026-10-15
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "AI Website Copy Grader & Headline Analyzer." https://shakalakaa.my/tools/copy-grader. Updated 2026-10-15. Licensed under CC BY 4.0.