How do Malaysia's TikTok ads agencies compare?
Last updated: October 2026. shakalakaa runs TikTok campaigns itself, wrote this list and placed itself first; no agency paid for a place, and every other agency's TikTok details come from its own site, read 29 October 2026.
| Agency | Focus | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa | TikTok Shop sales and leads measured on revenue | TikTok ads, GMV Max, Spark Ads, creator affiliates, live selling, in-house video | MY, SG, AU, HK, TW | On request | Published TikTok Shop GMV results for three Malaysian brands |
| Primal | Larger brands running several channels | In-Feed, Shopping and Spark Ads, GMV Max, in-house video | MY, SG, TH | Retainer (published) | No TikTok case on its TikTok page |
| LOCUS-T | TikTok inside a search-led programme | In-Feed and TopView ads, GTM and GA4 tracking | MY | On request | — |
| Marvant | TikTok Shop sellers in lifestyle categories | TikTok Shop Ads, UGC direction, creators and affiliates | MY | On request | Romantika case (own site) |
| 2Stallions | Paid and organic TikTok from one team | Content, community, page optimisation, ad campaigns | MY, SG | On request | — |
| Silver Mouse | Content-led brand building | TikTok advertising and TikTok management | MY | On request | Caps its roster at 30 active clients |
| Kawan Elite | SMEs, GLCs and multi-outlet lead generation | Strategy, creative direction, pixel setup, reporting | MY, SG, BN, AE | Retainer or % of spend (published) | — |
| Axcel Digital | Healthcare providers | TikTok Ads alongside Google PPC and social ads | MY | On request | Says it has worked with 60+ healthcare businesses |
The Markets column lists where each agency says it keeps an office or runs TikTok campaigns. A fee model appears only where the agency's own site publishes one, and the amounts are left out.
What does shakalakaa offer for TikTok ads?
shakalakaa — TikTok Shop sales and leads measured on revenue
shakalakaa is a Kuala Lumpur agency that runs TikTok ads, the creator affiliate programme, live selling and creative in-house, for brands in Malaysia, Singapore, Australia, Hong Kong and Taiwan. This is the publisher's entry, so it sticks to what our case studies publish.
Our published TikTok proof is TikTok Shop, for three Malaysian brands:
- Swiss Thomas: monthly TikTok Shop GMV grew 6.2×, from RM 120,000 to RM 745,000, between January and August 2026. Read the case study.
- RaeLele: monthly GMV grew 5.4×, from RM 95,000 to RM 515,000, against a Q1 2025 baseline. Read the case study.
- MANSPOT: monthly GMV grew 4.7×, from RM 145,000 to RM 685,000, between January and August 2025. Read the case study.
The services involved are TikTok ads, GMV Max and Spark Ads, the creator affiliate programme, live selling and in-house video, reported against GMV, cost per lead and revenue. See our TikTok ads agency in Malaysia page.
Which agency is best for TikTok Shop and ecommerce sales?
shakalakaa is the pick for TikTok Shop, because it runs ads, creator affiliates and live selling as one plan and measures it in shop GMV.
For Swiss Thomas, monthly TikTok Shop GMV rose from RM 120,000 to RM 745,000 between January and August 2026, and blended return on ad spend from 1.7× to 4.8×.
The same model took RaeLele from RM 95,000 to RM 515,000 a month and MANSPOT from RM 145,000 to RM 685,000, as their published case studies state. Primal runs GMV Max campaigns for TikTok Shop sellers, and Marvant supports TikTok Shop setup, listing optimisation and TikTok Shop Ads, with the seller handling stock and logistics.
Which agency is best for lead generation on TikTok?
shakalakaa is the pick for TikTok lead generation, because it reports against cost per lead rather than views and uses TikTok's native lead format only where the funnel fits. It also says plainly that TikTok rarely suits B2B buying committees as a primary channel.
Kawan Elite says every report maps spend to leads, sales and revenue, and lists B2B lead generation, government-linked companies and property among the clients it serves. LOCUS-T sets up tracking through Google Tag Manager, GA4 and the Meta pixel, and runs TikTok alongside its search work.
Which agency is best for regulated industries on TikTok?
shakalakaa is the pick for regulated categories: it reviews clinic creative against Malaysian health advertising rules and TikTok's own restrictions, and sets out what survives review in its guide to TikTok clinic advertising in Malaysia. Axcel Digital is a healthcare specialist that lists TikTok Ads among its services, and LOCUS-T lists healthcare and finance among the industries it serves.
Regulated categories need an agency that checks creative before it runs. TikTok’s healthcare and pharmaceuticals ad policy (opens in a new tab) says these ads must comply with the laws of each market, and that some healthcare content cannot be advertised at all. Last checked: 19 October 2026.
Which agency is best for content-led brand building on TikTok?
shakalakaa leads here too for brands that want content tied to sales: its in-house team produced more than 2,400 creative assets across client accounts in 2025, and the same team runs the ads. Silver Mouse publishes TikTok content results for brands such as Huggies Malaysia and Avène Malaysia, reported in views and follower growth.
2Stallions covers TikTok content creation, community management and page optimisation next to its ad campaigns, so organic and paid TikTok sit with one team across Malaysia and Singapore.
How did we rank these TikTok ads agencies?
Each agency was judged on five criteria, drawn only from what its own site says about its TikTok work. Where a site said nothing about a TikTok format or service, we noted the gap rather than guess.
- Channel depth: does it cover TikTok Shop, GMV Max, Spark Ads, creators and live selling, or only In-Feed ads?
- Regulated-industry experience: does it show TikTok work, or a creative review process, for healthcare, finance or other restricted categories?
- Multi-market capability: can one TikTok plan cover Malaysia and the other markets a brand sells in?
- Reporting transparency: are TikTok results reported as shop orders, leads, ROAS or revenue, not views alone?
- Client size: does its published TikTok work feature brands the size of those this page's readers run?
Other agencies in Malaysia
Each agency below also runs TikTok ads for brands in Malaysia. We describe each one only from its own website, as read on 29 October 2026.
| Agency | Based | Known for |
|---|---|---|
| Primal | Kuala Lumpur | In-Feed, Shopping and Spark Ads within multi-channel plans |
| LOCUS-T | Petaling Jaya | TikTok In-Feed and TopView ads alongside search |
| Marvant | Petaling Jaya | TikTok Shop ads, UGC direction and creators |
| 2Stallions | Kuala Lumpur | Paid and organic TikTok |
| Silver Mouse | Petaling Jaya | TikTok advertising and content |
| Kawan Elite | Shah Alam | TikTok ads strategy, creative direction and reporting |
| Axcel Digital | Kuala Lumpur | TikTok Ads for healthcare providers |

