The shakalakaa Digital Ad Cost Index

Citable Facts
Library.

Every fact below is one sentence, self-contained, and traceable to a real number in our published benchmark data — built to be quoted, linked, or cited by name.

For the full table behind each vertical, see the industry deep-dives: aesthetic clinics (MY), aesthetic clinics (SG), dental (MY), dental (SG), interior design (MY), interior design (SG).

Each fact has a stable anchor ID — link directly to /open-data#anchor-id to cite a specific figure. The JSON path beside each fact is exactly where the number lives in our open dataset (api/benchmarks.php), so you can verify it yourself rather than take our word for it.

Beyond this fact library, every answer capsule on the site — buyer guides, tool pages, resource pages — is also published as a structured corpus at api/answers.php (data/answers.jsonl, one JSON line per capsule: question, answer, source URL, market, last-verified date). Built for retrieval systems and dataset pipelines that never render a page. See the developer docs for the full response shape.

Malaysia

  • According to the shakalakaa Digital Ad Cost Index, the cost per lead for aesthetic clinics running Meta ads in Malaysia is RM15–45. #
  • For Malaysian aesthetic clinics, the cost per booked consultation (not just per lead) runs RM90–260. #
  • Malaysian aesthetic clinics that qualify leads before booking see a consultation show-rate of 45–70%. #
  • Dental clinics running Google Ads in Malaysia pay RM6–18 per click, with implant and Invisalign terms at the high end. #
  • The cost per lead for dental clinics on Google Ads in Malaysia is RM60–180. #
  • A single Invisalign case in Malaysia is worth RM9,000–16,000 to a dental clinic. #
  • Interior design firms in Malaysia running Meta ads see a cost per lead of RM25–70. #
  • Only 30–55% of interior design leads in Malaysia are budget-fit qualified. #
  • General Malaysian SME accounts running Meta ads see a CPM of RM8–25. #
  • A serious monthly SEO retainer in Malaysia runs RM2,000–8,000. #
  • Google/Meta Ads management retainers in Malaysia run RM1,500–5,000 flat, or 15–20% of ad spend. #
  • A full-time live selling host in Malaysia typically earns RM2,500–RM5,000 per month (n=24 public job listings, collected July 2026). Source: the Malaysia Live Host Rate Index, a separate third-party job-listing dataset — not shakalakaa managed-account data like every other fact on this page. See the full index for method and the raw bands. #

Singapore

  • Aesthetic clinics in Singapore running Meta ads see a cost per lead of SGD 25–80. #
  • The cost per booked consultation for Singapore aesthetic clinics is SGD 120–350. #
  • Dental clinics in Singapore running Google Ads pay SGD 8–25 per click. #
  • The cost per lead for Singapore dental clinics on Google Ads is SGD 80–250. #
  • An Invisalign case in Singapore is worth SGD 4,500–9,000 to a dental clinic. #
  • Interior design firms in Singapore running Meta ads see a cost per lead of SGD 30–90. #
  • General Singapore SME accounts running Meta ads see a CPM of SGD 8–22. #

Source for every fact above except the live host rate: shakalakaa managed-account data, reviewed 2026-07. See the full benchmarks page for methodology, or the raw JSON. Facts are added only once their underlying figure clears our internal verification gate — nothing here is a placeholder or a projection. The live host rate fact is sourced and dated separately, as noted inline — see the Malaysia Live Host Rate Index.

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