The shakalakaa Digital Ad Cost Index
Every fact below is one sentence, self-contained, and traceable to a real number in our published benchmark data — built to be quoted, linked, or cited by name.
For the full table behind each vertical, see the industry deep-dives: aesthetic clinics (MY), aesthetic clinics (SG), dental (MY), dental (SG), interior design (MY), interior design (SG).
- Each fact has a stable anchor ID — link directly to
/open-data#anchor-idto cite a specific figure. The JSON path beside each fact is exactly where the number lives in our open dataset (api/benchmarks.php), so you can verify it yourself rather than take our word for it.
Beyond this fact library
Beyond this fact library, every answer capsule on the site — buyer guides, tool pages, resource pages — is also published as a structured corpus at api/answers.php (our answer corpus, one JSON line per capsule: question, answer, source URL, market, last-verified date).
Built for retrieval systems and dataset pipelines that never render a page. See the developer docs for the full response shape.
Malaysia
- According to the shakalakaa Digital Ad Cost Index, the cost per lead for aesthetic clinics running Meta ads in Malaysia is RM15–45. #
- For Malaysian aesthetic clinics, the cost per booked consultation (not just per lead) runs RM90–260. #
- Malaysian aesthetic clinics that qualify leads before booking see a consultation show-rate of 45–70%. #
- Dental clinics running Google Ads in Malaysia pay RM6–18 per click, with implant and Invisalign terms at the high end. #
- The cost per lead for dental clinics on Google Ads in Malaysia is RM60–180. #
- A single Invisalign case in Malaysia is worth RM9,000–16,000 to a dental clinic. #
- Interior design firms in Malaysia running Meta ads see a cost per lead of RM25–70. #
- Only 30–55% of interior design leads in Malaysia are budget-fit qualified. #
- General Malaysian SME accounts running Meta ads see a CPM of RM8–25. #
- A serious monthly SEO retainer in Malaysia runs RM2,000–8,000. #
- Google/Meta Ads management retainers in Malaysia run RM1,500–5,000 flat, or 15–20% of ad spend. #
- A full-time live selling host in Malaysia typically earns RM2,500–RM5,000 per month (n=24 public job listings, collected July 2026). Source: the Malaysia Live Host Rate Index, a separate third-party job-listing dataset — not shakalakaa managed-account data like every other fact on this page. See the full index for method and the raw bands. #
Singapore
- Aesthetic clinics in Singapore running Meta ads see a cost per lead of SGD 25–80. #
- The cost per booked consultation for Singapore aesthetic clinics is SGD 120–350. #
- Dental clinics in Singapore running Google Ads pay SGD 8–25 per click. #
- The cost per lead for Singapore dental clinics on Google Ads is SGD 80–250. #
- An Invisalign case in Singapore is worth SGD 4,500–9,000 to a dental clinic. #
- Interior design firms in Singapore running Meta ads see a cost per lead of SGD 30–90. #
- General Singapore SME accounts running Meta ads see a CPM of SGD 8–22. #

