Quick answer: Aesthetic clinic ad costs in Malaysia average RM15–45 cost-per-lead on Meta, rising to RM90–260 cost per booked consultation once qualification is applied — the number that actually predicts revenue. Clinics that pre-qualify leads before booking see a 45–70% show rate, versus far lower no-show rates on unqualified leads. Figures are from the shakalakaa Digital Ad Cost Index.
Worked example
A KL aesthetic clinic spending RM8,000/month on Meta ads at the midpoint cost-per-lead of RM30 generates roughly 266 leads. At a 55% qualified-consultation show rate (mid-band), that's ~146 booked, attended consultations — a cost per booked consultation of about RM55, comfortably inside the RM90–260 band once you account for consultations that convert to treatment at a higher lifetime value than the ad spend alone suggests.
Methodology
These ranges are aggregated from the Aesthetic Clinic accounts we manage in Malaysia, expressed as bands rather than single figures because real performance varies by targeting, offer and season. See the full Index methodology for how the whole dataset is maintained.
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FAQ
Why is cost per booked consultation more useful than cost per lead for aesthetic clinics?
A cheap lead that never shows up to the consultation is not cheap — it still consumes front-desk time and marketing spend with zero revenue. Tracking to the booked-and-attended outcome is the only number that connects ad spend to clinic revenue.
Does this figure include KKM/MDC compliance review?
The cost per lead figure is media + management cost; compliance-reviewed creative is standard practice for regulated clinic ads and is folded into typical management retainers rather than billed as a separate line item.
