The numbers
| Metric | Range |
|---|---|
| Google Cpc | RM6–18 |
| Cpl | RM60–180 |
| Implant Case Value | RM6,000–15,000 |
| Invisalign Case Value | RM9,000–16,000 |
Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index.
Worked example
A Malaysian dental clinic running Google Ads for Invisalign at the high end of the CPC band (RM18) with a 5% search-to-lead conversion rate spends roughly RM360 per lead in raw clicks alone before accounting for the RM60–180 blended cost-per-lead across all campaign types.
Against a single case value of RM9,000–16,000, even the high end of the CPL band represents a strong return once case acceptance rate is factored in.
Methodology
These ranges are aggregated from the Dental Clinic accounts we manage in Malaysia, expressed as bands rather than single figures because real performance varies by targeting, offer and season. See the full Index methodology for how the whole dataset is maintained.
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FAQ
Why is dental CPC so much higher than other clinic categories?
Implant and Invisalign search terms sit at the high end of the RM6–18 CPC band because they are high commercial-intent, high-competition keywords bid on by both dental clinics and aggregator/directory sites — the auction dynamics push cost up regardless of management quality.
Should I budget by cost-per-lead or cost-per-case?
Cost-per-lead is the media-buying number; cost-per-case (factoring in your own consultation-to-treatment conversion rate) is the number that actually tells you if the channel is profitable. We track both, not just the cheaper-looking one.
- Cite this
- shakalakaa (Plixitt Solutions). “Dental Clinic Ad Costs — Malaysia.”
- https://shakalakaa.my/resources/dental-malaysia · Updated 2026-07
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "Dental Clinic Ad Costs — Malaysia." https://shakalakaa.my/resources/dental-malaysia. Updated 2026-07. Licensed under CC BY 4.0.