This is a practical checklist, not a substitute for the full rules — see our Clinic Advertising Compliance Hub for the complete regulatory picture across KKM, MDC, PDPA and platform policy. This page is specifically about the workflow: what to actually look at, in what order, before ad copy goes live.
1. Check for before/after imagery and outcome claims
KKM restricts certain before/after image uses and unverified outcome guarantees for aesthetic procedures — a specific promised result ("guaranteed 50% reduction") sits differently under the rules than a description of the treatment itself ("a procedure designed to reduce …"). Flag anything that reads as a guarantee rather than a description. See our dedicated before/after photos guide for the full answer on that specific rule.
2. Check practitioner credential claims
Any claim about who performs a procedure must be accurate and verifiable. The LCP (Licentiate in Aesthetic Medical Practice) framework covers roughly a dozen specified aesthetic procedures — don't let marketing copy imply a credential the practitioner doesn't actually hold, even implicitly through phrasing.
3. Check for restricted dental claims separately (MDC)
MDC maintains its own restricted-claim list for dental advertising, distinct from KKM's aesthetic-medicine rules. Copy that's cleared under one framework hasn't necessarily been checked against the other — a dental practice's copy needs MDC-specific review, not just a general pass. See our full guide to advertising a dental clinic legally for the dental-specific rules.
4. Run the copy through a free automated check
Paste the ad copy into our free KKM Ad Checker for a fast first-pass screen against common restriction patterns. It's not a substitute for judgement on genuinely ambiguous claims, but it catches the common, mechanical mistakes quickly and for free, before anything reaches a human reviewer or a regulator.
5. Review on a schedule, not just at launch
Guidelines and platform policy both drift over time. Creative that was compliant a year ago can drift out of bounds as rules are updated or platform enforcement tightens — revisit evergreen ad copy periodically rather than checking it once at launch and never again. If something does slip through, see what actually happens if you breach these rules for the real, structural consequences.