This is a practical checklist, not a substitute for the full rules — see our Clinic Advertising Compliance Hub for the complete regulatory picture across KKM, MDC, PDPA and platform policy. This page is specifically about the workflow: what to actually look at, in what order, before ad copy goes live.
1. Check for before/after imagery and outcome claims
KKM restricts certain before/after image uses and unverified outcome guarantees for aesthetic procedures — a specific promised result ("guaranteed 50% reduction") sits differently under the rules than a description of the treatment itself ("a procedure designed to reduce …"). Flag anything that reads as a guarantee rather than a description.
2. Check practitioner credential claims
Any claim about who performs a procedure must be accurate and verifiable. The LCP (Licentiate in Aesthetic Medical Practice) framework covers roughly a dozen specified aesthetic procedures — don't let marketing copy imply a credential the practitioner doesn't actually hold, even implicitly through phrasing.
3. Check for restricted dental claims separately (MDC)
MDC maintains its own restricted-claim list for dental advertising, distinct from KKM's aesthetic-medicine rules. Copy that's cleared under one framework hasn't necessarily been checked against the other — a dental practice's copy needs MDC-specific review, not just a general pass.
4. Run the copy through a free automated check
Paste the ad copy into our free KKM Ad Checker for a fast first-pass screen against common restriction patterns. It's not a substitute for judgement on genuinely ambiguous claims, but it catches the common, mechanical mistakes quickly and for free, before anything reaches a human reviewer or a regulator.
5. Review on a schedule, not just at launch
Guidelines and platform policy both drift over time. Creative that was compliant a year ago can drift out of bounds as rules are updated or platform enforcement tightens — revisit evergreen ad copy periodically rather than checking it once at launch and never again.