Most clinic advertising problems trace back to one of a small number of gaps — a claim that shouldn't have run, a credential that wasn't actually held, a Google policy nobody checked, or a Malaysian campaign copied unchanged into Singapore. This hub indexes everything we've published on the compliance side of clinic marketing, organised by regulator and by platform, so you can find the specific answer instead of reading five scattered guides.
By regulator
- KKM & MDC (Malaysia, general): The KKM & MDC Advertising Rules Every Malaysian Clinic Owner Gets Wrong — the core reference for what's restricted and why, covering aesthetic and dental together.
- MDC (Malaysia, dental specifically): MDC Advertising Rules, Explained for Dental Practice Owners — the dental-specific detail with practical pass/fail examples.
- MOH & SMC (Singapore): Marketing an Aesthetic Clinic in Singapore: The MOH-Compliant Playbook — why a Malaysian campaign doesn't transfer, and what the compliant version looks like with SGD benchmarks.
- LCP credential (aesthetic practitioners): What the LCP Credential Means for Clinic Marketing — the practitioner-qualification layer that sits underneath every aesthetic ad claim.
By platform
- Google Ads: Google Ads Healthcare Policy in Malaysia — certifications, restricted remarketing, and why clinic campaigns actually get suspended.
- Meta / Facebook / Instagram: KKM-Compliant Ad Copy for Aesthetic Clinics: 15 Real Rewrites — before/after copy examples for the platform where most clinic budget runs.
- TikTok: Advertising a Clinic on TikTok in Malaysia — what TikTok's own health/beauty restrictions add on top of KKM.
- XHS / RedNote: Can Clinics Market on Xiaohongshu? KKM/MDC Compliance on RedNote — where the platform's native content style creates extra compliance risk.
- AI search / GEO: How Malaysian Clinics Get Recommended by ChatGPT — why KKM-compliant content is also the most AI-citable content.
Annual reference & tools
- Aesthetic Clinic Advertising Rules 2026 — the current-year refresh of the full ruleset in one place, updated annually.
- KKM Ad Checker — free self-check tool: paste your ad copy, get flagged against common restrictions before you publish.
How to use this hub
Start with the regulator that governs your practice, then check the platform-specific guide for wherever you're actually spending budget — the two layers stack, and most real-world problems happen where they overlap (a claim that's borderline under KKM and also flagged by Google's healthcare policy, for instance). Run new ad copy through the KKM Ad Checker before it goes live, and revisit the annual rules refresh at least once a year, since guidelines and platform policy both drift.