Key figures
The medical tourism Malaysia and healthcare tourism Malaysia figures below come from MHTC, except the one row labelled as an estimate. Each row names its source and the date we checked it.
| Figure | Value | Source (checked 14 October 2026) |
|---|---|---|
| Healthcare travellers, 2024 | 1.6 million (+14% on 2023) | MHTC media release, 24 July 2025 |
| Healthcare traveller revenue, 2024 | RM2.72 billion (+21% on 2023) | MHTC media release, 24 July 2025 |
| Healthcare traveller revenue, 2025 | RM3.35 billion | MHTC statistics page |
| Indonesia's share of medical tourism revenue | About 65% | MHTC media release, Medan, 24 April 2026 |
| Bangladeshi healthcare travellers, 2025 | Close to 70,000, about RM50 million in revenue | MHTC media release, 21 September 2026 |
| Countries patients come from | Over 60 | MHTC statistics page |
| Industry revenue target | RM12 billion by 2030 | MHTC media release, 24 July 2025 |
| Malaysia medical tourism market (estimate) | USD 521.5 million in 2025, projected USD 3,285.3 million by 2034 | IMARC Group, third-party estimate |
2026 is the Malaysia Year of Medical Tourism (MYMT 2026), the country's first, launched by MHTC on 24 July 2025 under the tagline "Healing Meets Hospitality".
The rules a hospital markets under
- MHTC. The council promotes Malaysia's healthcare travel and works with hospitals in its network, which hold JCI, MSQH or ACHS accreditation.
- Advertising. A private hospital's advertising sits under the Private Healthcare Facilities and Services Act 1998 and the Ministry of Health's medical advertising guidelines. See our guide to the healthcare advertising guidelines.
- Patient data. Enquiries from abroad are personal data under the Personal Data Protection Act 2010, from the first form or message onward.
Rules in each source market also apply to ads shown there. Confirm specifics with the primary source or your legal adviser.
How hospitals win international patients
Source-market SEO
Specialty pages in the patient's language, so the hospital is found where the trip is planned. See SEO.
Paid search and social
Campaigns run in each source market; for China, see XHS marketing and our XHS medical tourism guide.
Enquiry routing
Enquiries routed and followed up on WhatsApp through the hospital's own provider. See WhatsApp automation.
International-patient-centre reporting
Every channel reported as appointments at the international patient centre. See healthcare marketing.
Sources
- Malaysia Healthcare Travel Council, MHTC launches MYMT 2026 (opens in a new tab) (24 July 2025; read 14 October 2026).
- Malaysia Healthcare Travel Council, statistics (opens in a new tab) and industry overview (opens in a new tab) (read 14 October 2026).
- Malaysia Healthcare Travel Council, Malaysia Healthcare returns to Medan (opens in a new tab) (24 April 2026; read 14 October 2026).
- Malaysia Healthcare Travel Council via PR Newswire, Malaysia Healthcare deepens Bangladesh presence (opens in a new tab) (21 September 2026; read 14 October 2026).
- IMARC Group, Malaysia medical tourism market (opens in a new tab) (third-party estimate; read 14 October 2026).