Travel & Hotel Marketing in Malaysia. For travel platforms, hotel groups and operators.
Last updated: October 2026
shakalakaa runs marketing for travel platforms, hotel groups, resorts and attraction operators in Malaysia: performance campaigns, creator programmes, Xiaohongshu for China-inbound demand and booking integration, tracked to bookings rather than reach.
Our closest published proof is cross-border demand: Pantai Hospital Malaysia grew non-branded international organic traffic from 5,200 to 17,420 visitors a month (+235%).
Trusted by Malaysian GLCs, listed groups and platforms
Built for travel firms, not travellers.
We work as a hotel marketing agency Malaysia's hotel groups and resorts brief directly, and as a travel marketing agency Malaysia's platforms and operators use for acquisition. We never work for individual travellers.
OTAs, travel platforms and travel apps
Acquisition, creator programmes, app installs and re-engagement for platforms that sell rooms, flights and experiences.
Hotel groups and resorts
More direct bookings and a smaller share of rooms sold through OTA commission.
Attractions, tour and MICE operators
Seasonal campaigns at group level, planned and produced ahead of each peak.
Hospitals receiving international patients
Medical tourism is covered on our healthcare marketing page.
One team for every channel a booking comes through.
Performance marketing
Meta, Google and TikTok campaigns tracked through to the booking engine, so each channel is judged on booked revenue.
KOL and creator programmes
Sourcing, briefing, contracts and usage rights across Malay, Chinese and Indian-community creators. See KOL marketing.
Xiaohongshu for China-inbound demand
Content and creator work for travellers who plan their trip on XHS. See XHS marketing.
On-location video and photography
Rooms, venues and experiences filmed on site by our own crew. See video production.
App and booking integration
Apps and booking flows wired into the systems you already run. See mobile app development.
WhatsApp enquiry and booking flows
Enquiries answered, qualified and booked over WhatsApp. See WhatsApp automation.
Travel CRM and booking integration.
We build or integrate a travel CRM around your booking engine, WhatsApp and sales team. We do not sell CRM or booking-engine software: the CRM for travel industry teams we build is custom software you own.
Booking engine
Bookings and abandoned searches flow out of the engine you already use.
CRM
Each guest or account has one record, with every enquiry, booking and campaign source on it.
Enquiries and confirmations run over WhatsApp and are logged on the same record.
Sales team
Group, corporate and MICE leads are routed to the right person with their history attached.
Work we can show.
We have not yet published a hotel or OTA case study. These published Malaysian cases show the same work: cross-border demand, creator programmes and multi-branch enquiries handled on WhatsApp.
Pantai Hospital Malaysia
Private hospital · SEO+235% international organic visitors
Cross-border search for international patients, measured as appointments through the International Patient Centre.CoreBody Asia
Fitness studio · KOL marketing, Creator-handle ads4.7× first-time trial bookings · 6 months
28 Klang Valley micro-KOLs, in-studio creator events and creator-handle ads, measured in trial bookings.
7 Auto Spa Malaysia
Auto detailing · 22 branches · Google Ads, SEO, WhatsApp4.4× monthly inbound leads · Jan–Dec 2024
Branch-level campaign structure, service-page SEO, WhatsApp lead handling and ranked-keyword expansion, measured in booked enquiries.Who this page is not for.
Single-outlet businesses, homestays and individual travellers are outside what we do. We are not a travel agency or a destination management company, and every engagement is a custom quote.
Explore Related Pages.
Frequently Asked Questions.
Do you work with OTAs and travel platforms?
Yes. We run acquisition, creator programmes, app installs and re-engagement for travel platforms and travel apps in Malaysia, with each campaign measured in bookings rather than reach.
Can you reduce our OTA commission share?
We track every channel through to the booking engine, so a hotel group can see which campaigns produce direct bookings and shift budget toward them. We do not promise a figure: the result depends on your rates, inventory and brand demand.
Do you run creator and XHS campaigns for travel brands?
Yes. We source, brief and contract Malay, Chinese and Indian-community creators, and we run Xiaohongshu content for travellers from China who plan their trips there.
Do you build travel CRM or booking systems?
We build a CRM around your booking engine, WhatsApp and sales team, or integrate the one you have. We do not sell CRM or booking-engine software; what we build is yours.