Quick answer: shakalakaa runs 5 Australian service programmes — SEO, Google Ads, Meta Ads, performance marketing and GEO/AI search optimization — budgeted natively in AUD against published Australian benchmarks (Google Search CPC ~AUD 2–4, Meta CPM AUD 9.63–21.73), with every claim reviewed against Australian Consumer Law before it goes live.
Australia is a premium, high-scrutiny market. Costs run higher than Malaysia across most channels, advertising claims are held to the Australian Consumer Law's misleading-or-deceptive-conduct standard regardless of intent, and for cosmetic and healthcare-adjacent businesses, AHPRA and TGA advertising rules add a further compliance layer. None of that is a problem — it's the moat. The businesses that build compliant, well-measured campaigns win against competitors who either copy campaigns from a cheaper market or judge Australian performance by someone else's baseline.
We budget and report every Australian campaign in its own currency against real published Australian data, and every claim — pricing, comparisons, testimonials — is reviewed against Australian Consumer Law before launch, not retrofitted after a complaint.
What we run in Australia
Our Australian practice runs five programmes:
Compliance for regulated Australian categories
AHPRA & TGA compliance for cosmetic and healthcare-adjacent businesses. Cosmetic procedure advertising in Australia is governed by AHPRA's cosmetic advertising guidelines (effective 2 September 2025), which strengthened the existing testimonial ban, restricted appearance-prediction apps, and require a 7-day cooling-off period for under-18 patients. Our free AHPRA & TGA Ad Compliance Checker flags testimonials, before/after imagery, restricted specialist titles and TGA prescription-product mentions in your existing ad copy before you publish.
Australian Consumer Law across every channel. ACL Section 18 prohibits misleading or deceptive conduct regardless of intent, and the ACCC's current enforcement priorities specifically call out misleading pricing, unsubstantiated claims and undisclosed add-on costs. Every claim in every campaign we run is checked against this standard before launch.
AUD baselines, not converted ringgit. Australia costs more across most channels — Google Search CPC commonly AUD 2–4 cross-industry, Meta CPC around AUD 1.47, Meta CPM AUD 9.63–21.73 depending on vertical (source, source, verified 2026-07-27). We budget and report each market in its own currency against its own published benchmark, never a converted figure.